Humans of Agriculture

If you were given an offer of $200,000 dollars to pack your life up and move to the USA to kickstart your business.. would you?
Well that's the reality of today's guest. She packed up her life within 48 hours and committed everything, today we're jetting across to Los Angeles to chat with Veronica Fil the founder of Grounded Foods. Grounded are a plant based  'cheese business', Veronica is an economist who had a F&B marketing agency in Australia, her husband is a fine dining chef.
Veronica knew 'plant based was not just a trend. She knows that there will always be consumers looking for 'free from' products and it's their mix of skillset that opened the opportunity. As dark as it may sound, Veronica realises the economic opportunity in this sector & is here to make money, while catering to what consumers are demanding. Her story is incredibly unique; facing death constantly with an auto-immune condition, Veronica see's business success as her ticket to better medical treatment.

Thanks for your support, please reach out with any questions via our instagram @HumansofAgriculture_ or Facebook (@humansofagricultureofficial_).
Veronica can be found @Grounded_foods

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Send in a voice message: https://anchor.fm/humans-of-agriculture/message

Show Notes

If you were given an offer of $200,000 dollars to pack your life up and move to the USA to kickstart your business.. would you? Well that's the reality of today's guest. She packed up her life within 48 hours and committed everything, today we're jetting across to Los Angeles to chat with Veronica Fil the founder of Grounded Foods. Grounded are a plant based  'cheese business', Veronica is an economist who had a F&B marketing agency in Australia, her husband is a fine dining chef. Veronica knew 'plant based was not just a trend. She knows that there will always be consumers looking for 'free from' products and it's their mix of skillset that opened the opportunity. As dark as it may sound, Veronica realises the economic opportunity in this sector & is here to make money, while catering to what consumers are demanding. Her story is incredibly unique; facing death constantly with an auto-immune condition, Veronica see's business success as her ticket to better medical treatment. Thanks for your support, please reach out with any questions via our instagram @HumansofAgriculture_ or Facebook (@humansofagricultureofficial_). Veronica can be found @Grounded_foods --- Send in a voice message: https://anchor.fm/humans-of-agriculture/message
EvokeAG 2026:
I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

What is Humans of Agriculture?

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.