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What time is it? What

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time is it?

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It's time

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for

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Poduty and the

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News.

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Poduty and

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the News, the only live news podcast

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about podcasting from the

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state.

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The only live news podcast about podcasting from the stage.

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Wes, with those hot stock tips on tomorrow's stock market,

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welcome to the show. Ah, pleasure to be here. It's, uh,

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obviously I'm in Australia, so that's right, the time zone, it's, it's my

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my morning and, and, uh, yeah, kicking off the day strongly.

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It is my favorite thing to say you're calling from the future because it's March

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25th where you're at. We're only at March 24th and, uh, you're

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already day ahead. You're starting your day right now. You're having— probably going to breakfast

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right after this. Yeah, that's right, that's right. And what a, what a

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wild, uh, time in, in history we're living in right now.

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So, uh, it would be, it would be nice to know the future, wouldn't it,

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right now? There's so much going on. Yeah, if you could please

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calm me down a little bit. I'm on the edge of my seat every day

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anymore. Yeah, I know.

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Well, Wes, I've been looking about Uplift 360. Why don't you tell us a little

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about your agency and what you're doing, what you're building over there in

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Down Under, right? Yeah, yeah, yeah. Digital agency. So we do

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websites, we do search engine optimization, and we do it mostly for the

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trades construction industry. So anything trade and

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construction related. So a lot of building materials websites we work on

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and the optimization of that. So a lot of steel companies

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actually, global steel companies for various reasons have come

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on board. So anything, anyone in that sort of field, we work

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to global audience as well. So being online, that's the beauty of it.

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So, and with that fuel the way it is, I can't drive anywhere, I can

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work anywhere and still get the job done.

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Where's the furthest away you've ever worked from? Ah,

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yeah, right now we're serving a

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client in the UK. Um, that's probably

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distance-wise for us the furthest, I'd imagine. Probably on the opposite

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side of the globe, pretty, pretty close to. So yeah, you

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can't get further than that. Yeah, yeah, it's pretty mad. I mean, it's incredible what

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the internet has done and the way you're able to to scale your agency the

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way you're able to serve a global market. It's a, you know,

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congratulations on building something spectacular. Yeah, well,

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you've got to have a point of distinction to be able to do that. So

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you've got to be known and recognized in the industry in which you serve.

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So, and because we're niched, that's kind of how it works. The other

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way of going about business is to not niche to a particular

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client but to niche to a location. So you'll be the local

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you know, the local web designer, that's another way of going about it,

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but we've chosen to be specific in the

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industries we serve. Just different ways in which you can

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build a company. Obviously, if you're a local trade, if you're a plumber, you

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need to focus on a local region, but for us, it's all online, so

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we can work anywhere. Yeah, I've niched down all the way to the only

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live news podcast about live podcasting recorded live on Tuesday

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nights. I'm very specific, very niched down. And

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Uplift 360, what's the, what's the best way to find you, contact you, Wes,

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anybody wants to reach out? Yeah,

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uplift360.com.au. Don't forget the AU

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because we're here in Australia. But as I said, we serve anyone

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around the globe and you can book a strategy call with me straight on

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the, on the homepage. There's a big button there to, to do that.

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So, um, that might mean if you're on the other side of the planet, might

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mean you're getting up earlier, I'm getting up early or late. And that will make

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it work for us. Sounds good. Are you

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ready to get into our stories? Yeah, looking forward to it.

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Our first story tonight, we're going out to a bicycle convention, talking about

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niching down, niching down. At the Adventure Travel Show

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in the UK, a niche cycling expo drew thousands of

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highly engaged attendees, but one key detail stands out:

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live podcast recordings are happening right on the show

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floor. This is an example of how podcasts can plug

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into existing events, tap into aligned audiences,

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and create meaningful content on-site for creators

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and local businesses. This model shows how to leverage built-in

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crowds instead of starting from scratch. And one of the things we

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talk about all the time is, you know, go where your audience is. If, if

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you're in the bicycle community, the construction community, and there's

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conventions, events based around that topic, that's where

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you should be showing up. Whether you're just an attendee or whether you're part of

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the entertainment, there's an audience that's already interested in what you

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do. I don't think there's a faster way to scale your business than to just

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start attending these industry events, industry conferences.

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Yeah, 100%. I mean, go where the fish are. If

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you're a fisherman, no good fishing in a river where there's no fish. You best

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get to that river where the fish are flowing and the type of fish you

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want to you want to hook on. So, and

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same with business. So ideally we want to build out our own

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lists and audience and so on, but that takes time and effort. It's

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far easier to leverage an existing audience who are already

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primed, so you know, you can serve them really well.

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So they're already there in existence, so it's a matter of casting the

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net out where they already are and engaging in that way.

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Yeah, in this example, if you're a bicycle manufacturer

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and there's a conference full of bicycle enthusiasts,

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that's your core demographic. That's the people that you want to meet and connect with

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anyway. That's where you should be, whether you have a booth or

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whether you reach out to be part of the entertainment. It's a win-win for

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everybody. The consumer gets more knowledge and then you get to meet more

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consumers. 100%. It's just so powerful to

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connect in that way and the engagement factor as well to to have a room

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full of people is still pretty exciting in this digital age we live in.

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That interactivity of a human connection

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is powerful. Yeah, nothing beats face-to-face, nothing beats

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in real life. You can have downloads on your podcast, you can

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have likes and comments on social media, but until you

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shake someone's hand, have a conversation, or sometimes

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there's mixers at these events, have a beer or a drink with somebody

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afterwards, you don't really get to know the person or make a connection

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until you're face to face. And this just is a 200 times

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multiplier from getting somebody to just download your podcast

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to be able to sit down and talk with them about what they're passionate about.

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Yeah. Yeah. So good. I've been to lots of different events

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and one probably 12 months ago

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now, maybe 18 months ago, it was super small but super niche.

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So it was a room full of trades, construction people,

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businesses. And I had a little booth there and I got more

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inquiries out of that little event than some of the massive events

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I've been, you know, had booths at different things over the years. So

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the more targeted, the better in my view.

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Yeah, and with our next story, knowing where people are starting to spend their

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time, I had mentioned social media a little bit, you know,

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podcasting is starting to replace social media. 40% of

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people are saying it's replacing social media time.

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34% of people are saying it's replacing streaming music.

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They're exceeding these social media platforms now in daily

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time spent. So keep that in mind when you hear this next story. Podcasting is

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bigger than you think. And if, if that's where your audience is, or you can

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find an audience who likes to listen to audio about what you're doing,

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this could be a great growth opportunity for your business, for

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your for your interest, for somebody you want to entertain. Because podcast isn't

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just growing, it's replacing other media habits.

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Listening is up nearly 4 times over the past decade, and

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that time is coming directly from social media and streaming music.

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People are choosing podcasts because they offer deeper engagement,

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trusted voices, and intentional listening. For creators and

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brands, this shift signals a

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major opportunity. The audience is not just bigger, it's more

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focused and more likely to take action.

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Yeah, the beauty of it is you can listen to what you want to listen

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to when you want to listen to it. So I mean, if you're

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watching just the general television programs, you're kind

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of limited in what you can see and it's more mainstream, it's not really

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specific. I mean, I was just listening to a series of

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podcasts around Airbnbs just simply because

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That's my need right now, setting one up, never done it before. So

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listening to various experts in the field. So you can

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really drill down to exactly what you want to listen to when you want to

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listen to it. You know, I listen a lot in the car, so drive

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time seems to me that everywhere I drive is about 30

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minutes. So, you know, that's a good— a lot of

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episodes are about 30 minutes, so you can kind of chuck that down or there

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and back and you if it's a longer form as well. So

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it's great. And that's a great example. You're getting

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interested in Airbnbs, you're setting one up, you're getting ready to publish

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one or make one live to the market. And

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where did you go to consume information? You went to podcasts to hear

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from experts. And just like your industry with construction, there's

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probably people who want to hear all the things you want to talk about.

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It's just this this great environment, this great way to share

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information, to position yourself as an expert. Like the podcast

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you chose, to you, that host is now an

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Airbnb expert to you forever. You're always going to

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remember what they did for you, how they helped you, how they got

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pointed you in the right direction. And that's a great lesson

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to take away for businesses thinking about, well, what would I talk about?

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Talk about the things that you do. Yeah, your own expertise.

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And the curious thing too, so I listened to a couple of different ones, but

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one of them in particular, the ideas and advice were

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really, really powerful and really helpful, but the presentation

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wasn't that great. But I didn't care. I wasn't looking for a

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polished presentation, you know, a professional speaker. I was

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looking for an expert in the field. So that's the beauty of it. I think

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a lot of us dismiss the potential to do a

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podcast simply because we don't feel that we're a good enough speaker.

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But if you've got the content, and we all do, we're all experts in something,

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if that's worth sharing to one person, it's worth sharing to

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many. So that's the way I look at it. Yeah, and if

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you're in a business and you've answered a question for a customer,

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chances are somewhere out in the world there's 100 more people with

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that same question. So if somebody needed help with it and you're providing that

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answer, you know, maybe a podcast, maybe a video, maybe

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there's a way that you can scale your information and reach more and more

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people. Yeah, 100%.

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So I, for every show, I always like to find some stories that are

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related. And it's, you know, construction conferences and events, they

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come and go, they're hard to find, but there are a lot of

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construction events out there that do live podcasting. So the best I could

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do for you today, Wes, was go to Australia. I don't know if you know

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where Rottnest Island is, but this was a world's first,

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happened in Australia. So I could get close to you, but I couldn't really get

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into your— I couldn't get into your industry. But I thought this was just so

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great. It's almost close, probably somewhere close to where you're at.

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This— a marine biologist hosted what is believed to be the world's first

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live underwater podcast off Rottnest Island

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using advanced tech to stream from the ocean floor. The

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goal wasn't just novelty, it was education, engagement, and

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inspiring the next generation through a truly immersive

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experience. Despite major technical and logistical

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challenges, the event proved that podcasting can happen

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anywhere and that unique formats can dive deeper

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audience connection and This is a story that I just loved.

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There was a live Q&A from the bottom of the ocean floor. They

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were reaching out to schools and live streaming the schools.

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Just a really great way to expand what you think a

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podcast can be, but even expand where a

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classroom can be and, and show people and teach kids

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about what's going on in the ocean and what's happening. I

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loved everything about this story. Yeah, it is so cool.

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It's so quirky. And, but the important

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part is it's really, you know, suited to what

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they're sharing. You know, you could, I could put my podcast at the

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bottom of the ocean, but that would be irrelevant because we're doing, we speak

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about construction. But if there's, I suppose, a quirky

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way in which you can present your material and make it more real

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for the people, That's, that's a great creative

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thinking to make it happen. And also, I'm sure the technical

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challenges— it took a bit of work to get that done, no doubt. So

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I think even, even if there were a few little glitches, I think people could

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look past that and realize, hey, this is something pretty special. I know a

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few divers— my partner's actually a diver as well— I

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think she'd be really engaged in doing, you know, viewing something

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like this and being involved in the Q&A, I think

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it would have been really powerful. I think back as

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a kid watching all those PBS shows with Jacques Cousteau and, you

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know, taking the boat out into the ocean and diving down, and now

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they're doing that as a podcast in real time. You're not, you're not

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waiting for the show to be edited. You're getting dialogue and

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you're getting a live stream from the bottom of the ocean floor. Just brought

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back all those fun childhood memories of of watching

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PBS with the family and getting this education or seeing what's

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happening in the world. Yeah, as far as I've got to that is

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Finding Nemo. That's about all I know about the ocean.

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Well, let's keep it moving right along. We

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got another story about the CISO podcast.

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This is about, I think, technology and being

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secure in your data systems. This was called

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B-Side San Francisco. The CISO Series

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podcast took to the stage inside of a movie theater,

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blending live podcasting with networking, games, and audience

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interaction. This wasn't just a recording, it was a full event

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experience built around content, community, and sponsors. With

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structured segments, sponsor integration, and interactive

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elements, this model shows how podcasts can become anchor

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attractions at conferences and drive both engagement

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and revenue. Yeah, pretty powerful, isn't it? So

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it's a hybrid of your typical conference with lots of

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activations, people might call it, to engage people,

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but also to discuss the net even further

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and to have it broadcast through podcasting platforms.

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It's a really cool idea. And again, it probably took

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a tremendous amount of effort to get the tech working and to get it

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all cohesive, but I'm sure it's paid

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dividends. Did you say it was run by some

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security-related people? Yeah, the CISO

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Series. They do like internet security, and

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they've been doing a lot of live streams at conferences.

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This is a good model to look at if whatever industry you're in, they've

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carved out a niche in that security industry around

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computers and technology and networks. And they're doing live shows.

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This one was, you know, positioned as a key attraction. So the larger

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conference was promoting this B-Side series with the CISO

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series, and, you know, they were using them as the entertainment for

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the event, and they had multiple sponsors.

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So this is another path towards monetization. A lot of

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podcasters think, I got to build an audience, then I can read ads

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for mattresses or MeUndies or something like that. But they're

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doing a live show and they're getting paid to perform. They're getting

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paid to show up. They're getting sponsors and they're making

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money in different ways than just trying to build an audience and read

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ads. So you think outside the box. How can you become profitable?

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How can you make a couple extra bucks? Or how do you even just

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network with the right people to find new clients? That can also

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be a form of monetization. That's pretty cool, isn't it? For some

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an industry, um, security to, um,

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internet security to, to, um, you, you might think that's sort of boring

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and bland, but to have such a creative way in which they can

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engage, it's, uh, really well done. Um, good luck

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to them with, with their future successes.

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I love finding podcasts in industries where I never would expect to

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see podcasts, and I think I've done a couple stories on CISO

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You just don't expect like, okay, a securities industry

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isn't going to be that exciting, but they have a big following. They're

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touring conferences all over the country and they're doing shows in

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Boston. I'm not sure where this one was, but they are— I think that was

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San Francisco. They're doing all kinds of stops and

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they're getting paid to travel. Their accommodations are most likely being

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taken care of and they're doing what they love. They're talking with people who

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love what they talk about. Yeah, yeah, I really hope some of

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these ideas are getting the creative juices flowing for the audience

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as well. So thinking, thinking through how they might

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apply some of these ideas to their own,

295
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to their own position. Yeah, I mean, just like we

296
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start on the first story, go where your audience is. That's— I think that's the

297
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best lesson to take from this so far, is if your

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audience is gathering somewhere that's where you need to gather.

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Go to the audience but also take your audience to the place

300
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in which they want to go, which is the bottom of the ocean. So you

301
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got those two different ways of looking at it. So it's a way in which,

302
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yeah, just engaging people in different ways, bringing them to your world or going to

303
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their world. Both is about connecting with

304
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your audience. And both position you as an expert. So

305
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whether you're taking your audience to this new conference and giving them a new

306
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experience or you're meeting new people as the expert,

307
00:19:17,761 --> 00:19:21,512
as the podcast host, you're— you are just really

308
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engaging yourself as the expert in that industry. You're

309
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showcasing yourself and your talents. Yeah, it's

310
00:19:29,478 --> 00:19:33,213
brilliant. Well, let's keep it going. We got another story

311
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coming your way. A live podcast featuring David Carpenter and

312
00:19:36,915 --> 00:19:40,650
Jeremy Minor highlights how podcasting is being used as a tool

313
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for leadership influence and business growth. The

314
00:19:44,468 --> 00:19:48,001
conversation focused on skill building, mentorship, and personal

315
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branding. But the bigger takeaway is this: podcasts

316
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are becoming platforms for trust building and conversion.

317
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This wasn't— this wasn't just content for listeners. It was

318
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a stage to demonstrate authority, build relationships, and

319
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drive real business outcomes. I'd say if you're in the

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sales industry, if you're in leadership, Here you're getting

321
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direct lessons kind of from two people who have done this in the

322
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industry, who have had success, and you're going to get that firsthand knowledge

323
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directly from them as they sit down, have a casual conversation, and

324
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talk about like, hey, what are you doing? What works for you? How are you

325
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building teams? You get that almost like it's a free

326
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education. Well, it's always interesting listening to

327
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people who are experts in sales and/or marketing the way

328
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in which they present, because there's two levels of

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information we can learn from. So we can learn from what they're saying, what they're

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teaching, which is obviously powerful— they're experts in their

331
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field— but also observation of what they're doing, because

332
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they're experts in the field in which they're delivering. You know, you can

333
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learn by observing how they go about things. And so I think

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there's two levels in this instance, and, and you They're quite

335
00:21:04,278 --> 00:21:07,970
right. The building of authority is so important

336
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these days and that's the biggest power of

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podcasting. I think you're building authority in the space in which you play

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in because you're constantly sharing and building a

339
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base of knowledge and understanding and getting the information out far and

340
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wide. So I think, yeah, that building that

341
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authority and trust, it feels to me trust is being eroded

342
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The more and more we look at online, we spoke about

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social media before, we don't necessarily believe what we see

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or read. We don't necessarily trust videos because we know that can

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be faked these days. But when there's an

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engagement factor and then there's that authenticity

347
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in the way in which you're presenting and building the trust, I think that's where

348
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true value is these days, particularly in a marketing world.

349
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Yeah, one of my favorites. All the links for all these stories are in the

350
00:22:01,772 --> 00:22:05,604
sources, they're all in the show notes. So if you've watched this video, my favorite

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part is the, the first like 30 seconds. They don't even know that they're live

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and they're just, just carrying on being normal people and, you know,

353
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asking questions, some tech questions. And they're like, oh wait, we're live? Oh yeah,

354
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they get caught off guard. It's a, it's just a real like honest moment

355
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about the things that can happen. It's never perfect, it's never

356
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it doesn't go 100% the way you want, but in this case, they didn't know

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they were live at first and then they did the show. They still did it

358
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and it turned out great. There was a funny— I was on a

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podcast last year and they started

360
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recording before it was ready to publish, but they were just

361
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talking away. They ended up publishing that whole conversation

362
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on the podcast as well because I felt it was useful, but it was just

363
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us. Having it, having a chat. So, um, that's— that is

364
00:22:52,479 --> 00:22:55,896
interesting. I didn't know they were going to do that. They probably

365
00:22:55,944 --> 00:22:59,393
didn't know, but when it was published, I saw, hey, this is all the pre-show

366
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stuff, and, uh, they chose to publish it, which is, uh, pretty interesting.

367
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Yeah, sometimes it works out that way. Sometimes you, you get some, some good

368
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nuggets early on, uh, when you— the guards are down and you're

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just having casual conversation. But I, I think you should— they should probably

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disclose that, hey, this isn't the podcast This is the podcast or this isn't the

371
00:23:18,947 --> 00:23:21,450
podcast. Yes, true.

372
00:23:23,343 --> 00:23:26,697
And Wes, it goes by so fast, we're on our last story

373
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already. The BBC opens the doors. The

374
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BBC is launching Castfest, a live podcast event

375
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at MetaVale Studios where audiences can watch

376
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major news podcasts recorded in real time, participate in

377
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Q&A sessions, and even create their own content.

378
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This marks a major shift from traditional broadcasting to

379
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audience-inclusive experiences. It signals that even the

380
00:23:52,974 --> 00:23:56,589
legacy media sees podcasting not just as content,

381
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but as a way to build deeper connection, transparency, and

382
00:24:00,605 --> 00:24:04,059
community. Yeah, it'd be really cool to look over people's

383
00:24:04,059 --> 00:24:07,465
shoulders and see how they go about doing things, the

384
00:24:07,851 --> 00:24:11,514
observing what they're up to. I mean, I've launched my own podcast this

385
00:24:11,514 --> 00:24:15,174
year Built, Trusted, Chosen. And, and so I

386
00:24:15,206 --> 00:24:18,577
could only go by what I observed being a guest on other people's shows, but

387
00:24:18,577 --> 00:24:21,932
you can only see what you can see on, on your end. You don't know

388
00:24:21,948 --> 00:24:25,656
how they've set up, you know, other things behind the scenes. So,

389
00:24:26,443 --> 00:24:30,087
um, you know, we learn, uh, by observation

390
00:24:30,087 --> 00:24:32,976
again. So I think that's pretty cool. I've got a, uh,

391
00:24:33,843 --> 00:24:37,519
my backdrop actually is running late, so I've got a backdrop coming from

392
00:24:37,535 --> 00:24:41,244
podcasting studio here and, uh I've got a temporary one at the moment there,

393
00:24:41,308 --> 00:24:45,082
you can see. But yeah, we just keep improving. But

394
00:24:45,082 --> 00:24:47,619
it's cool to see how other people go about things.

395
00:24:49,177 --> 00:24:52,453
And you're seeing so much traditional legacy media.

396
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You're seeing newspapers sponsor live events

397
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in small communities. You're seeing radio stations

398
00:25:00,403 --> 00:25:04,161
that used to do remotes, now they're doing remote podcasts.

399
00:25:04,450 --> 00:25:07,643
They're taking their morning show doing it at

400
00:25:07,900 --> 00:25:11,425
nighttime in a bar as a special event. You're seeing TV

401
00:25:11,489 --> 00:25:14,903
stations do the same thing, and the TV stations are even

402
00:25:14,919 --> 00:25:18,717
producing their own podcast content that they're releasing outside of

403
00:25:18,765 --> 00:25:22,450
the TV network. And it's just such a testament to how strong and

404
00:25:22,450 --> 00:25:26,040
powerful podcasting can be and the type of connections you can

405
00:25:26,152 --> 00:25:29,982
make with this new medium. It's not new, it's 20-some years old,

406
00:25:29,998 --> 00:25:33,574
but it's just a way to to connect in a way that you

407
00:25:33,590 --> 00:25:37,074
can't get with legacy and traditional media, the doors

408
00:25:37,364 --> 00:25:41,072
are wide open, the opportunities are wide open. And if traditional

409
00:25:41,072 --> 00:25:44,814
media is seeing it, maybe it's something you need to consider for your business.

410
00:25:45,889 --> 00:25:49,534
Yeah, for sure. And so there's a guy here in Australia, Karl

411
00:25:49,534 --> 00:25:53,323
Stefanovic, who has been on television morning shows and so on

412
00:25:53,853 --> 00:25:57,466
for quite some time, but he's just launched his own podcast, I

413
00:25:57,530 --> 00:26:00,784
think Um, might have been earlier this year, not, not long,

414
00:26:01,281 --> 00:26:05,000
but it's giving him the freedom to share some of his own views and

415
00:26:05,000 --> 00:26:08,831
opinions as well. So I, I'm sure— now I don't know

416
00:26:08,991 --> 00:26:11,828
because I haven't read this, but I'm sure he would have felt a little bit

417
00:26:11,876 --> 00:26:15,450
limited in what he could share through other, other people's platform,

418
00:26:15,723 --> 00:26:19,490
large media. But now it looks as though he's having a whole

419
00:26:19,490 --> 00:26:23,272
lot of fun doing what he's doing and just being open and sharing his

420
00:26:23,320 --> 00:26:25,997
own views. He's got some distinct views, uh, we all do.

421
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But it is good to hear them from him.

422
00:26:30,854 --> 00:26:34,670
You know, like I say, nobody has your perspective. Sometimes people

423
00:26:34,702 --> 00:26:37,908
get limited in their beliefs, like, oh, well, somebody already did this

424
00:26:37,908 --> 00:26:41,691
concept, or I have heard people talk about that. You have, you

425
00:26:41,691 --> 00:26:45,378
may have, but you have— the world has not heard you talk about it

426
00:26:45,699 --> 00:26:49,161
and what your perspective and what all your experiences through life

427
00:26:49,530 --> 00:26:53,313
have brought you to how you see the world. And how you see

428
00:26:53,313 --> 00:26:56,728
things. And if you're nervous because you think it's already been done,

429
00:26:57,225 --> 00:27:00,895
it hasn't been done your way. So keep that in mind. You have your own

430
00:27:01,008 --> 00:27:04,631
voice. You have your own style. Nobody can replace that.

431
00:27:04,695 --> 00:27:08,269
Nobody can copy that. And in the time of AI, what better way

432
00:27:09,103 --> 00:27:12,854
to show the world you than to just be you and not be a

433
00:27:13,030 --> 00:27:16,316
cloned AI bot? Yeah, I know.

434
00:27:17,198 --> 00:27:20,212
I know it's somewhat worrying,

435
00:27:21,190 --> 00:27:24,845
the fake videos we can create of an AI version of ourselves. Who

436
00:27:24,845 --> 00:27:27,896
never ums and ahs and says the right thing all the time. But is it

437
00:27:28,009 --> 00:27:31,557
really us? No. Is it really our

438
00:27:31,557 --> 00:27:35,090
message? Not really because we're complete

439
00:27:35,090 --> 00:27:38,911
human flaws and all. I think it's always more engaging

440
00:27:38,943 --> 00:27:42,604
that way. Well, Wes, this has been so much fun

441
00:27:42,700 --> 00:27:46,297
talking to you from the future today at Pedootie in the News.

442
00:27:46,891 --> 00:27:49,990
This is the time of the show where I give you back the floor. I

443
00:27:50,102 --> 00:27:53,796
turn it over all to you. You can plug, promote, talk about

444
00:27:53,860 --> 00:27:56,814
anything you'd like. Wes, the floor is yours.

445
00:27:57,714 --> 00:28:01,278
Yeah, cool. Well, since we're obviously talking about podcasting, I'll

446
00:28:01,278 --> 00:28:05,036
speak to my experience of setting up Built, Trusted, Chosen. So

447
00:28:05,052 --> 00:28:08,311
it's a podcast for trades and construction people

448
00:28:08,311 --> 00:28:12,133
and had a bunch of guests on and it's been

449
00:28:12,246 --> 00:28:16,035
a wild journey of just learning as well. So

450
00:28:16,035 --> 00:28:19,804
it's always good to have guests on and to, to listen

451
00:28:19,804 --> 00:28:23,506
to their heart and what they're doing in the construction industry.

452
00:28:23,682 --> 00:28:27,256
So, so we're a digital agency, we do websites and

453
00:28:27,256 --> 00:28:31,101
search engine optimization and all that stuff for these trades construction businesses, but

454
00:28:31,101 --> 00:28:34,771
it's good to understand them at a deeper level because each guest who's in the

455
00:28:34,771 --> 00:28:38,328
field has something new to share. And also you

456
00:28:38,328 --> 00:28:42,142
see, start to see patterns, um, of

457
00:28:42,238 --> 00:28:45,940
what they're, what they're speaking about. So You know, when I see

458
00:28:46,245 --> 00:28:49,821
a common thread of something that they're all sharing, a lot of them are sharing,

459
00:28:49,837 --> 00:28:53,654
then I realize, hey, that's a real need for the industry, um,

460
00:28:53,702 --> 00:28:57,358
right now. So it's, it's great from that perspective to continue learning.

461
00:28:57,550 --> 00:29:01,062
And I just like love people, so I like to talk to them, um, and

462
00:29:01,062 --> 00:29:04,446
find out more. So it's been a great journey. I think the first few episodes

463
00:29:05,007 --> 00:29:08,807
maybe came— were a little bit rough, but you kind of learn on the, on

464
00:29:08,839 --> 00:29:12,609
the journey and, and get a little bit better at it. And so It's

465
00:29:12,609 --> 00:29:15,321
been wild. It's been a great way to market the business

466
00:29:16,637 --> 00:29:20,376
and what we do. We have people reaching out as a consequence of listening

467
00:29:20,392 --> 00:29:24,051
to the podcast or even listening, watching reels. So we chop

468
00:29:24,164 --> 00:29:27,935
up all the episodes into reels and so on to go on social

469
00:29:27,935 --> 00:29:30,647
media. Some of the reels take off massively, so

470
00:29:31,738 --> 00:29:35,478
some bomb and that's fine, and some go really

471
00:29:35,478 --> 00:29:38,928
powerfully. So one piece of content can be repurposed and

472
00:29:38,928 --> 00:29:42,637
remassaged into so many platforms. And so, it's

473
00:29:42,637 --> 00:29:45,898
really helping us to get a brand out there and

474
00:29:46,171 --> 00:29:49,368
awareness and so on. So, really enjoying it. It's been

475
00:29:50,204 --> 00:29:53,176
a great journey so far. I'm looking forward to stepping it up with, as I

476
00:29:53,176 --> 00:29:56,277
said, the new backdrop coming in, which is meant to have been here. So,

477
00:29:57,112 --> 00:29:59,908
just some curtains and so on and lighting and so on. So,

478
00:30:00,470 --> 00:30:04,133
yeah, thanks, Jeff. It's been awesome. Well,

479
00:30:04,149 --> 00:30:07,796
thank you, Wes. I'll have all your links in the show notes. Uplift 360.

480
00:30:08,342 --> 00:30:11,869
Wes, do you remember what time it was? Uh,

481
00:30:12,494 --> 00:30:16,101
it's, uh, time for the news. What

482
00:30:16,101 --> 00:30:16,966
time is it?

483
00:30:39,970 --> 00:30:43,584
Podcast about podcasting from the stage.

484
00:30:44,017 --> 00:30:46,314
Poduty and the News.

485
00:30:46,668 --> 00:30:48,435
Poduty and the

486
00:30:48,435 --> 00:30:51,053
News.

487
00:30:52,836 --> 00:30:56,081
The only live news podcast

488
00:30:56,209 --> 00:30:59,727
about podcasting from

489
00:30:59,839 --> 00:31:02,618
the stage.