What if the most valuable thing you could do for your restaurant is make yourself unnecessary?
Rob Herold has operated a single Chick-fil-A in Bowie, Maryland for 17 years. While most operators chase more locations, he went the other way, building a business that runs without him so he could coach leaders, serve communities overseas, and climb mountains with his son.
In this conversation, we get into why your time is worth more than you think, how hiring a virtual assistant became the highest-leverage decision he ever made, and what it really costs operators to insist on doing everything themselves.
If you are drowning in your own business and calling it dedication, this one will change how you see your calendar.
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
What is FULL COMP: The Voice of the Restaurant Industry Revolution?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.