Speaking Your Brand: Public Speaking Tips and Strategies

We’re kicking off a new podcast series on how marketing is changing and what to do now. The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost. This is going to impact social media marketing, SEO,...

Show Notes

We’re kicking off a new podcast series on how marketing is changing and what to do now.

The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost.

This is going to impact social media marketing, SEO, and online advertising.

As speakers, content creators, marketers, and entrepreneurs, doing the same things we’ve always been doing isn’t going to work for much longer.

Along with content saturation making it harder for our content to be discovered and seen, pretty soon we’re not going to be able to tell who online is real and who is not.

This is why I believe that as a public speaker, you have a unique opportunity to cut through the noise, authentically garner people’s attention, build relationships, and attract leads and clients.

In this episode, I talk about:

  • The big shifts in online marketing that are only going to accelerate
  • Why we’re ditching the hero’s journey as a marketing framework
  • The problems with the hero’s journey that is making it less compelling
  • The shift from the individual to the collective
  • What we’re focusing on instead in our marketing and sales

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/323 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.