Make Marketing Suck Less for Expertise-Driven Solo Businesses

The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.  This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.  This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.  So what is this often overlooked and skipped-over piece of messaging? Voice of customer research.  In this episode we'll be discussing: The missing piece business owners leave out of their messaging Why client avatars aren’t the way to go and what to do instead Learn exactly what the VOC is and what it will capture How incredibly beneficial AI is in complimenting your VOC data The best way to create marketing content  

Show Notes

The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners. 

This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience. 

This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach. 

So what is this often overlooked and skipped-over piece of messaging?

Voice of customer research. 

In this episode we'll be discussing:

  • The missing piece business owners leave out of their messaging

  • Why client avatars aren’t the way to go and what to do instead

  • Learn exactly what the VOC is and what it will capture

  • How incredibly beneficial AI is in complimenting your VOC data

  • The best way to create marketing content

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)