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This isn't Kyle's first rodeo.
He knows his stuff and has a track record to back it up. He's also an incredible human.
He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.
Kyle is the final conversation in Season 1 for a reason.
I hope you learn from him and see his (beautiful) humanity through this interview.
In our conversation, Kyle discusses:
- How to target low-hanging fruit without losing sight of the long-term strategy.
- The significance of understanding customer journeys through conversation.
- The balance between creativity and revenue generation.
This episode is for anyone who wants to:
(1) Deepen their understanding of customer journeys in marketing.
(2) Find the right balance between creativity and revenue generation.
(3) Focus on impactful customer experiences across the journey.
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!