COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.
The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI
Conversion Alliance: https://conversionalliance.com/
Tribune Publishing: www.tribpub.com
Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170
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Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.