Chief Evangelist with Ethan Beute

Watch or listen to this week's episode on driving innovation and revenue through evangelism!

Matt Coats, Chief Evangelist at SchoolMint, shares his path from sales to evangelism - what sparked the vision, how he sold the concept internally, how it affected his compensation, and why it landed him on the senior leadership team.

Watch or listen for insights into the role of a Chief Evangelist, the need to turn the voice of the customer into new customer value, and strategies for preparing the market for these new solutions.

Takeaways:
  • The primary role of an evangelist is innovation - continuously identifying new opportunities to create customer- and market-informed solutions. A Chief Evangelist is uniquely positioned to help turn the voice of the customer into realized customer value.

  • Variable compensation can be part of an evangelist’s package. But that variable comp should look more like the CEO’s than a sales rep’s - not necessarily in quantity, but definitely in what it’s tied to.

  • Three types of external meetings for an evangelist: direct prospect or customer contact in a formal way (presentation, exec briefing, etc), informal customer interactions (coffee, lunch, or a call), and conferences (panels, sessions, and networking).

  • Evangelism is sales, but you’re selling ideas, not products. An evangelist can help sell employees on the meaning, purpose, and results of the company’s work, as well as sell to prospects and resell to customers the promise of improved outcomes.

Quote of the Show:
  • “We need somebody who’s going to go out and sell this concept. It’s not about selling a product or a thing, we need to sell this idea to the market.”

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Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.
Producer
Bjørn Bauge

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.