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Key takeaways:
- You can sell high-ticket coaching without sales calls.
- A sales doc serves as a confirmation rather than a conversion tool.
- Understanding your audience is crucial for effective marketing.
- The position of the sales fulcrum determines your selling success.
- Creating content is more valuable than spending time on sales calls.
- Emotional resonance is key to connecting with clients.
- You need to sell your unique mechanism in a saturated market.
- The authority flywheel helps convert leads into clients efficiently.
- Building trust is more important than lead volume.
- Assess your readiness before moving to sales without calls.
Sound bites:
"You don't need enrollment calls to sell coaching."
"When someone's ready, they don't need to be convinced."
"The goal is to capture, nurture, and compound trust."
Time stamps:
00:00 Introduction to Soulful Sales
03:31 The Sales Fulcrum Explained
06:24 Understanding the Three Sales
09:20 Building Connection and Trust
13:16 Key Assets for Driving Sales
16:07 The Authority Flywheel in Action
19:03 Determining Readiness for Sales Docs
What is The Elevated Coach Podcast?
The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big.
The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health.
If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.