Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.
Show Highlights:
- Introduction to Candi and Her Business (00:00:02):
- Meet Candi, owner of Candi Specialist Petals, based in the Twin Cities.
- Overview of Candi's current business model focusing on daily orders and her desire to grow her wedding business.
- Current Operations and Challenges (00:01:16):
- Candi manages 10-20 daily orders, seven days a week.
- Discussing the balance between daily deliveries and personal life.
- The impact of wire services like Teleflora and FTD on her business.
- Strategies for Transitioning to Weddings (00:09:04):
- Importance of having a dedicated wedding website or section on the existing site.
- Analyzing where daily orders are coming from and optimizing for profitability.
- Creating an a la carte wedding program to streamline smaller wedding orders.
- Marketing and SEO Tips (00:15:25):
- Enhancing the visibility of wedding services on the current website.
- Importance of SEO for a separate wedding site.
- Utilizing social media to attract wedding clients and showcase floral designs.
- Styled Shoots and Content Creation (00:21:06):
- Planning a styled shoot to build a portfolio of wedding work.
- Capturing high-quality photos and videos to use on websites and social media.
- Collaborating with venues and planners for impactful styled shoots.
- Building an Instagram Strategy (00:24:29):
- Creating a consistent posting schedule focusing on wedding content.
- Engaging with potential clients through themed posts like "Wedding Wednesday."
- Overcoming the fear of showing up on camera and connecting with the audience.
- Conclusion and Final Advice (00:29:04):
- Recap of the key takeaways for transitioning to a wedding-focused business.
- Encouragement and motivation for florists looking to expand their services.
- Follow Candi on social media for more floral inspiration and updates.
Links Mentioned:
Find out more about Candi's business here -
https://linktr.ee/candispreciouspetalsDon’t forget to follow us on @thefloralhustle and visit our website at
thefloralhustle.com for more resources and episode updates. If you enjoyed this episode, please leave us a review on Apple Podcasts!
What is The Floral CEO?
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
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Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
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