Outsmart the Hustle

Likes don’t pay the bills—and they don’t always mean your content is working.In this episode of Outsmart the Hustle, Hannah McGinty breaks down why posts that rack up likes but bring in zero inquiries aren’t moving your business forward. If you’ve been stuck in the engagement trap, this is your sign to shift from vanity metrics to value-driven content. Learn the anatomy of a high-converting post and how to create content that not only entertains but actually leads your dream clients to take action.

Key Topics Covered:
  • Why likes don’t equal leads (and how to tell the difference)
  • The 4 key elements of a post that converts
  • How to shift from entertaining to educating
  • The power of a good hook and a clear CTA
  • What dream clients are actually looking for
  • A free resource to help you write better captions
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Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content

#OutsmartTheHustle #BookedByStrategy #CreativeEntrepreneur #ContentThatConverts #VanityVsValue #MarketingStrategy #SocialMediaForBusiness

What is Outsmart the Hustle?

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.