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James: Welcome back.

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I'm James Roberts and this is behind
the madness where we talk about business

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growth, ways to work smarter, and the
fundamentals of business, all geared to

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unlocking your brand's peak performance.

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So let's dive into this episode
where Jamie, our social media

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guru is joined by Claire Stenson.

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Claire is not only a close family friend,
but an entrepreneur and trying to help

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women learn how to create their own
economy to be free from the system by

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using social media as her main platform.

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So today Jamie and Claire,
talk about short form video.

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Jamie: Welcome Claire and
thanks for joining us today.

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It's going to be really good
to chat about short form video.

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Do you want to give a bit of
background about who you are and

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obviously talk about your experience.

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Claire: Yeah, so thank you
for having me on today.

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yeah I'm Claire.

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I'm a working mom and
entrepreneur in the making.

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And I joined Instagram really to use it
to promote my business show what I'm doing

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to kind of help other people see the value
in what I'm kind of passionate about.

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So, I think I started and reels
were there, so everyone was talking

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about reels, the reels is the new
thing This is what you've got to do

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is if you want to build a business.

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And, yeah, I just thought, well, that's
not going to change anytime soon so

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I'm just going to have to kind of
jump on board and start making a reel.

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Jamie: And obviously short form content
or short form video for anyone who is

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listening really exploded with TikTok and
then Instagram kind of saw this and went,

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wait a minute we need a piece of this pie.

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Claire: Yeah.

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Yeah

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Jamie: How did you find this revolution
of making video, like people had

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been taking photos for so long.

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And then now there's so much
pressure on making reals.

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How, how did you find that?

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Claire: If I'm honest it was a big
adaption for me because I wasn't somebody

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who used social media that much, I didn't
really like to post a lot of things.

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I'm quite a private
person, I'd like to say.

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You know, the odd photo might go out.

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Then having to learn to kind of expose
yourself to, yeah, the world really,

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yeah was quite a shift for me and
I'm still working on that with the

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boundaries of what you want to share
and what you don't want to share.

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Jamie: How'd you find that,
that's quite an interesting point

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because a lot of people, feel like
obviously social media we forget

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is a highlight of people's lives.

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But then people don't
always set those boundaries.

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How do you find that obviously,
as you said, being a mum, being

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entrepreneur obviously having all
these different aspects of your life,

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how do you find setting boundaries
of what share and what not share?

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Claire: I think it's important for me and
I think it's important for other people

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to have limits  with what you share.

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I think it's important to share a
bit of yourself because that's what

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helps your audience engage with you.

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You know, I don't like to say too
much, like I'm the mumpreneur.

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I do like that term, but then I'm also
like, I also want to be known as me and

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somebody who's trying to be successful
in my own right rather than, you know,

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the mom who does this so, but I also
want to engage with other moms to show

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them that they can do what I'm doing.

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So  it's hard to get that balance,
you know, with your personal life

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and your business life I suppose.

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But yeah, I think what you want
to expose is really down to you.

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I think you should share a
little bit, cause you want

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to engage with your audience.

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But also, I think you need to keep
some things personal and private for

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your own I suppose mental health,
really yeah because You don't want to

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like I said, expose yourself too much.

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Jamie: Like the world is
quite literally watching

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Claire: Yeah So sometimes when you take
a step back, you think actually you know,

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I've connected with people all over the
world and certainly that is like amazing.

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But then other parts is, whoa, that's
a bit quite scary in some ways.

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So that's why like I said, you want to you
kind of want to set your own boundaries?

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Jamie: Add a filter almost

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Claire: Yeah of what you want to share
and when we say add a filter I think

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that's good because you want, you
don't want to expose yourself too much.

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I think there's that fine line
between some people say oh they're

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fake, they only share the good stuff.

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But I hope that I come across the, I
don't do that you know there's a lot of my

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content that you know, I'm really made-up
and that's kind of, that's a part of me.

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But then there's other reels
especially at the moment.

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I'm doing like, you know, I've got
no makeup on and I'm just being

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a mom, I'm just showing how I
fit what I do into my daily life.

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So I try and be like quite balanced
in that way and I don't always think

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that people just share the good stuff.

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I think that sometimes the personal
stuff is okay to hold back because you

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know, that's you setting your boundaries.

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Jamie: Yeah and I think, I think
that's something that obviously

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helping yourself being successful
with it is, that authenticity and

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kind of you can be authentic in
areas, but then keep other areas back.

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Like I I've seen people or follow
people who like Gary Vaynerchuks a very,

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very good example of his very, very
authentic, but then he shares almost

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nothing if anything of his family.

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And that is his boundary, but it
doesn't mean he's unauthentic in

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the areas that he does share on.

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So I think that's a really good thing.

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So going back to the short form video,
how important is that authenticity

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like with reels, with TikToks, with
stories, people forget about the

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stories a lot in short form video.

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So how important is that?

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Claire: Again, I think it's about being
real, pardon the pun there, but um

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yeah, you've got to be that balance.

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I think a lot of people now you know
people do actually really like watching

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other people's lives, which in some way is
you know, good to connect with people, but

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you've got to kind of pick your side or do
you want to be a consumer or a producer.

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So how much of other people's
lives do you want to take in.

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But again, I think it helps you
engage  with your audience  and

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connect with people really.

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Jamie: That's a really good point.

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I want to pick up on that, is
how important is that consumer

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versus kind of a creator?

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In terms of almost every
creator is also a consumer.

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Yeah, but not every consumer is a creator.

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How important as a creator, like yourself,
do you think consuming the right stuff

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on reels and kind of seeing what's
trending what audios are out there.

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Claire: Yeah, I've limited a lot
of my what I follow, who I follow,

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Jamie: is that to help shape your stuff?

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Claire: Ah, No, it was more for me
because I don't want to be exposed to

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stuff that I'm not really interested in.

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And that's going to distract me from
doing what I want to do, you know I was

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thinking of the story my husband is a
painter and decorator, so he would see

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a lot of people  day in and day out and
he said to me once he's in a customer's

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home and three hours she spent looking
at TikTok videos and reels, he said,

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I am not kidding you three hours and I
thought, whoa, that is a lot of time.

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Jamie: Yeah.

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Claire: That's a real big
chunk of somebody's day.

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Yeah.

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I just thought.

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What have you learned
from those three hours?

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Jamie: This is something different
than it's a bit of a tangent of what

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I saw were kind of no I love no I
love it because I think so many of

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the listeners, but also just people
out in the world can relate to that.

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You you jump on TikTok or Instagram
reels for, oh, do you know what, I'll

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chill out from work for five minutes and
then you go wait, where's an hour gone?

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Claire: Yeah, yeah, definitely.

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So I think you've got
to limit what you see.

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Jamie: Yeah, how would
you recommend doing that?

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Because we've all been in there
where we can't stop the scroll.

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Claire: Yeah, I know what you
mean, and I've been in that.

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I do think my scrolling with reels
especially is to find you know, what's

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trending what's  So yeah, it's purpose
driven when I'm having a scroll

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through, where the reels and the videos

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Jamie: And how many times do you get lost
and think where's that three hours gone.

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Claire: I definitely, no, honestly, never.

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I'm very, I'm very strict.

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I'm very strict.

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I'm not saying I haven't done that before,
but I've got a schedule to where I you

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know, do different things, but part of
that schedule like on the weekend more

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so is scrolling and looking at content.

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and what I want to plan for the next
week or the next month ahead and

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I think, you know, I do encourage
other people to limit what you see.

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You know, is it bringing value to
your life looking at that silly video

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with the dog doing and whatever, you
know, like, you know yeah that's it.

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You know, so just you know,
unfollow the people that aren't

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putting out content that's actually
bringing value to your life

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Jamie: Intentional yeah that's
great, great that's great advice

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Claire: I did unfollow a lot
of people that I was just

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finding, I was just you know,

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Jamie: So if you're listening and Claire's
unfollowed you recently then she's okay

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Claire: Yeah, but um I think that
that's, that's how, I, So I don't

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get distracted you know, and I've
deleted other apps on my phone.

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So again, so you don't get
distracted and looking at

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Jamie: okay

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Claire: stuff that

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Jamie: So with obviously putting
the emphasis on being a creator and

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consuming intentionally, what would
you say is in your creator toolbox to

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creating short form video like TikTok
like reels, like, is it just in the app

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like, what do you use to create yours?

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Claire: I really just use
in the app in terms of like

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planning and things like that.

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Plan content days for for filming
you know, I'm a mom, I work part

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time I'm also building and a
business, building a community and

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I have to schedule in that time.

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So I schedule in my time to look at
videos, what I want to recreate you know,

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Jamie: Like your inspiration section

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Claire: Yeah then I'll have some time
to plan what reels I want to film then

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I'll have some time actually doing those
reels, but yeah, I haven't personally

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moved to other apps I'd like to um
at the moment, I'm just trying to

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concentrate on like that original sound.

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You know, by talking that's a new
thing you know that Instagram is

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promoting original content like that.

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So,

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You know, that's a different shift
because I'm having to do things.

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daily, which I don't normally do.

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So, yeah, again, anybody starting or
looking at it just do one thing at a

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time don't try and take on too much.

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So, yeah, like I said, just start on
working on the small area first of

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you know, doing one reel a week, for
example and then like build it up.

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Cause I get people say I will need to
be doing reels, I want to do that and

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I'm like, that's amazing like definitely
I encourage everyone to be doing it.

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Jamie: We've heard that a few
times over the last two years yeah.

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Claire: But you need to you know, don't be
posting trying to do seven one every day.

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Even I'm not, I'm not
at that stage at all.

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You know, but I just started by doing
one a week, that was my goal one A

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week and then yeah, then when you can
do that consistently go to two a week.

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So yeah, it's just all about
scheduling and planning.

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Jamie: Because one of the biggest
fears though I'm sure you've heard

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from those people as well that we've
heard I think we've all heard on the

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internet is oh, but I'm not comfortable
on camera, or  I don't want to show my

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face, or how how can I do reels when I
don't have a professional video camera.

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If someone doesn't want to show their
face, one, what would your advice be

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in terms of maybe building up to that
and two, can they still succeed if

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they're not showing up with their face?

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Claire: Yeah I would, I think
yes, I think you don't have to.

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It depends what your niche is, who
your audience is, what do you buy

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into, do you like those reels where
people don't show their face, you

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know it depends on what your niche is.

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You know, if you're, I dunno, just
looking outside at in the garden

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now, like, you know, if you're into
gardening, do you need to necessarily

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see your face or whatever, you know, but
it's dependent on your niche and your

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audience who you want to engage with.

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Jamie: Yeah I that's I think
that's really a good point.

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Claire: But I think it's good to
mix it up personally again, like

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I'm doing different things as well.

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So I think that's important.

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Jamie: I do think that's, that's a really
good point kind of using the gardening

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example is if someone's coming to your
channel for gardening advice, then okay

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yeah, one week having your three favorite
tips maybe you're really nice and you

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talking about them, but Then next week
kind of walking around in the garden,

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and showing them what type of flowers
or the soil or stuff like that they

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don't need see you face maybe a voice
and that could be a nice lead in to

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Claire: Yeah yeah to be fair,
I think the voice thing was

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the now that's the new thing

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Jamie: A nd look  you
now  now you're on a podcast

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Claire: I know, it is getting used to
the sound of your own voice and it's

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getting used to seeing your face as well
I think you touched on the point, you

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know what would you say to someone who's
feeling worried, fearful doesn't want to

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do this and I had all of those feelings.

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You know, at the start and when I look
back on the reels was I did when I

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first started you know, it's cringing.

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Jamie: But also do you feel proud?

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Claire: Yeah but I start somewhere.

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So I look back and I think I remember
sitting in my lounge I did it doing

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it thinking, oh, this is a bit weird
and remember putting it out there

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and I remember getting the you know.

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Jamie: Pressing that dreaded share button

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Claire: Yeah and then you just have to
forget it and you know, I did get those

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comments of what I thought people would
say, or what are you doing and that was

00:13:04.580 --> 00:13:08.030
funny, or like, you know, and you know,
that kind of taking the mick a bit.

00:13:08.360 --> 00:13:12.157
Jamie: Did you ever have anyone Kind
of like troll or any negative comments

00:13:12.200 --> 00:13:16.579
Claire: Uh not like troll, I'm not
that much of a big account but um

00:13:16.639 --> 00:13:20.276
yeah definitely from friends and
family that uncomfortableness.

00:13:20.276 --> 00:13:23.942
Jamie: How did you deal with that
because that's what everyone's worry is.

00:13:24.036 --> 00:13:29.329
Claire: Yeah completely brushed off like
I'm at the point now I do not care um and

00:13:29.329 --> 00:13:30.769
I think you've got to get to that point.

00:13:30.799 --> 00:13:33.259
Otherwise, why would I keep doing
what I'm doing if you were so

00:13:33.259 --> 00:13:34.699
worried about other people think.

00:13:34.882 --> 00:13:39.262
You know, at the end of the day your
buying stuff from people on the internet

00:13:39.262 --> 00:13:42.932
who are doing reels or videos who've
been on Love Island or whatever.

00:13:43.022 --> 00:13:47.312
Do you know what I mean it's, very,
yeah, it's very, it's through media.

00:13:47.312 --> 00:13:48.272
It's through social media.

00:13:48.272 --> 00:13:52.850
Like we're in this world of Social
Sally and Uh doing that all the time and

00:13:52.850 --> 00:13:54.290
you're probably not even realizing it.

00:13:54.350 --> 00:13:56.720
So what's the difference
between me doing it.

00:13:56.837 --> 00:13:59.569
Jamie: I mean it's not changed
like, as in, from newspaper

00:13:59.569 --> 00:14:01.309
days, it's just different medium.

00:14:01.402 --> 00:14:02.512
Claire: Yeah exactly.

00:14:02.512 --> 00:14:05.005
So you have to be strong, I brush it off.

00:14:05.005 --> 00:14:07.165
I don't mind if you want
to laugh at me that's fine.

00:14:07.192 --> 00:14:08.257
Jamie: Yeah, you're doing you.

00:14:08.381 --> 00:14:09.401
Claire: I'm doing me yeah.

00:14:09.791 --> 00:14:13.091
And it's it's, you know, You connect
with the people who you want to

00:14:13.091 --> 00:14:17.317
connect with my content isn't for
people that I know necessarily.

00:14:17.464 --> 00:14:18.337
Do you know what I mean like.

00:14:18.834 --> 00:14:19.854
Jamie: You have your community.

00:14:19.954 --> 00:14:20.224
Claire: Yeah.

00:14:20.224 --> 00:14:21.094
I have my community.

00:14:21.094 --> 00:14:24.604
and those people that I have connected
with because of what I'm doing.

00:14:24.904 --> 00:14:28.144
Those are the people that I want
to work with, or those are the

00:14:28.144 --> 00:14:29.644
people that I want to engage with.

00:14:29.794 --> 00:14:30.570
So.

00:14:30.617 --> 00:14:30.917
yeah.

00:14:30.940 --> 00:14:33.477
That's why I think Just
go just go with it.

00:14:33.823 --> 00:14:36.883
Jamie: That's it I'll have to say
that's a great message for anyone who is

00:14:36.883 --> 00:14:41.413
worried about kind of showing up because
the internet can be a nasty place, but

00:14:41.923 --> 00:14:46.500
focusing, as you said on the purpose
of why you're there is a it brings.

00:14:47.140 --> 00:14:51.506
Um alright just to wrap up, someone
starting out reels and they want

00:14:51.506 --> 00:14:56.606
to start today what would be your
five tips that you would just say.

00:14:56.781 --> 00:14:57.267
Go for it.

00:14:57.292 --> 00:14:58.942
Claire: Plan what you want to do.

00:14:59.082 --> 00:15:02.172
Look at what you want to achieve
from doing that reel so who

00:15:02.172 --> 00:15:04.016
do you want to engage with.

00:15:04.206 --> 00:15:07.889
What's your message, in
general or in that reel.

00:15:08.725 --> 00:15:10.195
Jamie: So connecting it back to the brand.

00:15:10.269 --> 00:15:10.689
Claire: Yeah.

00:15:10.689 --> 00:15:11.575
Jamie: Yeah okay cool.

00:15:11.682 --> 00:15:15.236
Claire: And find some quiet time, quiet
spot, an environment that you going

00:15:15.266 --> 00:15:18.536
to feel confident in because even if
you're by yourself doing it, you need

00:15:18.536 --> 00:15:20.546
to feel confident when you're doing it.

00:15:21.009 --> 00:15:24.969
And number five, just, just go for it.

00:15:25.019 --> 00:15:25.679
Just do it.

00:15:25.679 --> 00:15:25.949
Yeah.

00:15:26.399 --> 00:15:29.399
Just get over the yeah Just
get over the first, the first

00:15:29.399 --> 00:15:30.749
hurdle was doing the first one.

00:15:30.929 --> 00:15:34.829
Once you've done one you can do two,
once you've done two, you can do three.

00:15:35.009 --> 00:15:37.839
So you're learning yeah, get
through the first one, you'll

00:15:37.839 --> 00:15:39.489
you'll feel so much better after.

00:15:39.835 --> 00:15:40.165
Jamie: Brilliant.

00:15:40.765 --> 00:15:43.435
That's some really, really good
advice and thank you so much for

00:15:43.465 --> 00:15:45.445
jumping on and being a guest.

00:15:45.459 --> 00:15:46.449
Claire: A pleasure it's been fun

00:15:46.615 --> 00:15:50.485
Jamie: Yeah So make sure you're
checking out Claire on a social

00:15:50.485 --> 00:15:54.765
media, she is in various places
which James well uh do in the outro.

00:15:54.795 --> 00:15:58.827
Just here's a reminder for you
later um and thank you very much

00:15:58.900 --> 00:15:59.650
Claire: Thank you

00:15:59.915 --> 00:16:04.385
James: There, you have it another great
podcast, mainly because I wasn't in it.

00:16:04.785 --> 00:16:07.243
But as we've always said, if
you want to get involved with

00:16:07.243 --> 00:16:08.395
the podcast, give me a shout.

00:16:08.395 --> 00:16:10.024
You can see that we're
talking about Instagram.

00:16:10.024 --> 00:16:12.794
You can find us on Instagram,
we are hello_method.

00:16:13.918 --> 00:16:17.848
And if you want to learn more about Claire
and what she has to offer, then jump onto

00:16:17.848 --> 00:16:22.918
her Instagram, it's Claire, with all of
the letters as I always say, c l a i r

00:16:22.948 --> 00:16:30.508
e Stenson, s t e n s o n underscore CS,
and that's over on Instagram as well.

00:16:30.688 --> 00:16:32.128
We'll drop all of this in the show notes.

00:16:32.335 --> 00:16:35.515
As we say at the end of all of these,
our madness never stops here at Method.

00:16:35.785 --> 00:16:37.705
So we'll be back soon with the next chat.

00:16:38.155 --> 00:16:41.035
But to have your say, let us know,
let us know what you want to hear.

00:16:41.075 --> 00:16:43.445
That's why we're producing the
podcast to be helpful for you guys.

00:16:43.835 --> 00:16:45.935
We've got some more amazing guests.

00:16:45.935 --> 00:16:47.825
We've got some great
topics that are coming up.

00:16:48.267 --> 00:16:50.817
But again, feed back to us, let
us know what you want to hear.

00:16:50.964 --> 00:16:51.654
Thanks for listening.