E114 | Building Australia’s Veteran Business Ecosystem – Part 1: Pete Liston’s Why

🎙️ This time, Pete’s on the other side of the mic.

S03E40 | Building Australia’s Veteran Business Ecosystem – Part 1: Pete Liston’s Why

After more than 115 episodes featuring guest speakers, VBC Co-Founder Pete Liston takes the microphone solo for the first episode in a new series exploring VBC’s strategy—and why building a strong veteran business ecosystem matters.

Pete shares his honest journey from growing up in Katoomba and joining the Australian Army at 30, through to transitioning from service and finding his way into business. He reflects on the ventures that succeeded, the ones that didn’t, and the lessons that ultimately shaped the Veteran Business Community.

At the heart of Pete’s story is a clear belief: veterans deserve the opportunity to take control of their future, build successful businesses and create lasting wealth. With the skills and experience gained through service, veterans are well placed to become exceptional business owners—but Australia needs the right ecosystem to help them succeed.

That ecosystem didn’t exist, so Pete and the VBC team are setting out to build it.

This is Part 1 of the journey, with Pete sharing the experiences behind his commitment to veteran enterprise and what drives VBC’s work today.

🌐 Join the VBC Community:
👉 https://veteranbc.com/join-our-community

#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranBusiness #VeteranEntrepreneurship #BusinessEcosystem #MilitaryTransition #AustralianVeterans #StillServing

What is Veteran Business Community Podcast?

There are many lessons business can learn from the military and your host Pete Liston is going to share exactly what he learnt in the Australian Army that has allowed him to create and build multiple 7 figure businesses. Pete will be joined by guests who have also transitioned from military to entrepreneurship and are keen to share their stories.