Multi-Family Grit

In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Cristy Abud, Director of Training and Compliance at Priderock Capital Management, for an insightful conversation about scaling support teams, training with heart, and balancing people with process. Listen in to hear Cristy:
  • Share how she went from a temporary leasing agent to leading a nationwide training and compliance team—and how saying “yes” shaped her career and earned her a custom-made role on the corporate team
  • Break down her team’s role as the “fixers,” including how she uses data, grounded goals, and deep relationships with operations to create targeted support for struggling sites
  • Reflect on the challenges of 100% travel roles, how she safeguards team mental health, and why prioritizing empathy, structure, and growth keeps her team (and portfolio) thriving

What is Multi-Family Grit?

A podcast featuring the untold stories and expert insights, the pros and cons, the celebrations and struggles, of the multi-family property management industry. This show's mission is to share the experiences of our industry leaders by taking a deep dive into this dynamic field.