In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.
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Timestamps:
- (00:00) - Intro
- (01:05) - Who is Brandon Gubitosa?
- (02:26) - Brandon’s background.
- (07:58) - Biggest lessons from working at an agency.
- (09:36) - Can outsourcing for technical content work?
- (12:39) - Is there still space for content marketing agencies?
- (15:32) - How to communicate the value of content.
- (18:57) - Content strategy at Plural.
- (20:02) - Unique aspects of technical content.
- (22:21) - Is the technical audience consuming more content?
- (24:00) - How to evaluate a writer’s expertise for technical content.
- (26:24) - How do you ensure that technical elements are accurate?
- (29:12) - Content promotion and distribution at Plural.
- (32:33) - Online communities to connect with a technical audience.
- (34:38) - Brandon’s concerns about changes in search.
- (36:16) - The future of SaaS content marketing.
- (39:05) - Learn more about Brandon and Plural and get in touch.
- (39:56) - Outro
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What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.