Amy Swift Crosby is a brand strategist and copywriter. She has positioned or voiced messaging across the commercial spectrum, from iconic brands like Mandarin Oriental, PepsiCo, Guess Brands, Limited Brands, Pottery Barn, and BVLGARI to boutique brands like B&H Photo and Video, Sur La Table, The Wild Unknown, The Class by Taryn Toomey, ErgoBaby, Barre3 and legendary metaphysical bookstore, Bodhi Tree. Outside of these industries, she has created strategic plans and messaging campaigns for hospitals, real estate campus projects, universities, the U. S. Government, and the State of California.
Amy has also been active in the entrepreneurial space as a founder of SMARTY, a community for women-owned business leaders, and BDY SQD, a group of health and wellness studios in Boston and New York City. She now consults with brands, founders, and CEOs using brand strategy to drive growth and build relevance within a channel or industry.
In this episode, Nada sits with Amy to discuss the decision to close BDY SQD’s doors in 2022. This rare and much-needed conversation is missing from the entrepreneurial playbook, and we are grateful to Amy for sharing her story.
Ending an entrepreneurial chapter is as important as launching one. The learning curve is steep and relentless, and in time can provide clarity that guides your next steps. Amy shares that she learned she would much rather be a CEO’s wingman than a CEO. She also acknowledges her need for work to return to something sensuous--something you find interesting that utilizes your skills.
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What is LIBERTY ROAD with Nada Jones ?
Pursuing your future doesn’t end at 40, in fact, it may mark the beginning of knowing who you are, what you’re capable of and what you really want. But knowing what’s next and how to get there can be a challenge—especially when old narratives play on repeat. I’ve come to believe that the best way to understand your possibilities is in hearing from others—what they have done and how they have done it.
LIBERTY ROAD is here to share stories so that you can consider your possibilities, pursue your purpose and move into your future with intention.