Planning a marketing sprint

Rick is facing a unique situation. He has about two weeks to put together a marketing campaign before the window of opportunity closes. In this episode, we workshop his marketing plan. Let's go.

Show Notes

Because this is a short week, we didn't have many updates. Instead we focused on two main topics:

• The trend of SaaS companies bundling multiple products into a single subscription.
• Rick's marketing plan for the next few weeks.

What is Startup to Last?

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.