Kasra Dash:
If you are an AV hire company and you're looking for a consistent flow of inquiries all year round, this video is for you. Myself and James Dooley have worked with many audio visual hire companies throughout the UK. We know which marketing strategies actually work and which strategies will burn your budget. In this video, we're going to break everything down. James, take it into step number one.

James Dooley:
Step number one for growth is building a strong Google Business Profile. If you already have one, I would reach out to all existing clients and try to get as many five star reviews as possible. Google Business Profile is a powerful way to generate more leads. You should also secure citations, post on your profile and upload photos. That would be the first step I take to grow more local leads.

Kasra Dash:
Step two builds on your Google Business Profile. I would create dedicated service pages for every individual service as SEO optimised pages on your website. Doing this helps your service pages rank in Google. It also increases the chances of your Google Business Profile showing up for those keywords. You will indirectly get more phone calls as well.

James Dooley:
If you want more local leads, PPC lead generation is another option. You can run pay per click ads on Google or Bing and target bottom of funnel keywords to generate inquiries. The problem is you must team up with a good PPC agency because of click fraud and the need for a negative keyword list. If the wrong people click your ads, you will waste money. PPC works well when managed properly. In the wrong hands it burns cash.

Kasra Dash:
You have also got meta ads on platforms like Facebook and Instagram. When people scroll, they will see your ads. You can run simple lead form ads where the user does not even leave Facebook. The issue is lead quality can be low, but you can improve it by adding more qualifying questions. You can also run conversion ads that send users to your website to fill in a full contact form.

James Dooley:
Another way to grow more local leads is through organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram can bring in extra leads. Reddit and Quora are also big, especially if you answer questions in your niche. Organic social is a great additional strategy.

Kasra Dash:
Organic social is a volume game. You need consistency. You might aim to upload five videos a week and stick to that. Platforms like YouTube and Twitter reward consistency.

James Dooley:
What are your thoughts on using AI agents to team up with something like N8N to automate and schedule posts?

Kasra Dash:
You can definitely set up AI agents that crop videos and auto publish to YouTube, Facebook and Twitter. But I would also focus on AI search. More people are moving from Google to platforms like ChatGPT, Gemini, Claude and Groq. If your brand does not appear in these AI engines, you will struggle to generate leads there. Businesses need to treat AI search as important as traditional Google SEO.

James Dooley:
If you want more business leads locally, teaming up with tradespeople websites can also help. Sites like Checkatrade, Bark, Builder Builder, TrustATrader and Rated People can generate more local leads. Track your KPIs, not just cost per lead but cost per acquisition. Look at your return on investment. These platforms can work well, and we compare them to FatRank on the channel.

Kasra Dash:
With lead generation companies, you should always do due diligence. Make sure the company has generated leads in your niche before. Have a strategy call, share your budget, explain how many leads you want. Check if the leads are exclusive or shared. Many platforms like Bark and Checkatrade send shared leads, which turns it into a race to the bottom on price. These are the questions you must ask before partnering with any lead generation company.

James Dooley:
If you want more local leads, head to FatRank.com. We run a commission based lead generation service. You only pay a finders fee on converted jobs. You pay nothing per lead and nothing upfront. You only pay once you close the job and get paid. Visit FatRank.com to see if you qualify.

Kasra Dash:
What are your thoughts on inbound lead generation versus outbound lead generation?

James Dooley:
I always prefer inbound. The conversion rate is much higher. The last numbers I saw showed around 16.1 percent conversion from inbound leads compared to 1.4 percent for outbound. It is around a ten to twelve times better conversion. Outbound needs a lot of volume and often requires more staff. People think outbound is free, but you pay for email systems, sales staff and time.

Kasra Dash:
People also ask about real time leads. Are they important?

James Dooley:
Very important. Internally we found real time leads convert around 63 percent higher. Responding in under a minute massively boosts conversion. We used to think five minutes was good, but under one minute is far better. Many companies fail here because they go on holiday or do not have someone available to reply.

Kasra Dash:
If you want to scale your business and get a consistent flow of high quality leads, fill out the form at FatRank. The team will tell you if you are the right fit and explain why if you are not. That includes next steps to improve.

We have covered the full strategy list for audio visual hire companies. AV hire covers staging, lighting and sound equipment for conferences, corporate events and many more settings. If you are serious about growing your AV hire company, head over to FatRank.com and we will see if we can generate high quality AV hire leads for your business.