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Welcome back to The ProSource Podcast.

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Today we are joined by Bryan Hinson,
Director of Product and Merchandising here

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at ProSource to spotlight Harding LVT.

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Harding LVT is a luxury vinyl tile

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that's exclusively sold
only at ProSource Wholesale.

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Thank you so much for joining me
today, Bryan.

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Thank you Mollie,
I appreciate you bringing me in.

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I'm excited to have you on today
because you are one of our experts here.

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Specifically about Harding LVT. All right.

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Before we dive into the product,
do you mind sharing?

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A little bit of background,
how you got to prosource

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and then maybe a little bit about, your
roles and responsibilities at ProSource?

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Absolutely. Yeah.

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So I started in the flooring industry,
probably I got 25 years ago or so.

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And I started on the manufacturing side,
so I worked in, laminate floors.

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I worked with, marketing and
merchandising the wrap myself up to to St.

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Louis about, got to be 15 years or so.

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Came up here and started
working for ProSource almost 15 years ago.

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Now my main responsibilities
are just managing the hard surface

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categories for ProSource
on on our showrooms nationally,

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I spend a lot of time doing
research on products and programs,

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you know, trying to figure out
what the best technologies are.

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Things that are coming down the pipe that
that might help the showrooms with the,

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you know, sales or to become more valuable
to our members and, to their clients.

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So we work with our vendors,
all of our hard surface

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vendors, to manage those programs

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and make sure
that they're running efficiently

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and that there's product available
for the showrooms to buy.

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I also spend a lot of time
out in the field

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working with the showrooms individually
and in their individual markets.

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What products are being sold out there?

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You know how different trends
are happening across the United States

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and in different areas of the country,

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and then helping them
to become more successful

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in managing their programs,
managing their product assortments.

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And like I said, being more valuable to,
to the members and to their clients.

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Did you start off
being Director of Product or Merchandising

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or did you start in a different position?

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So I started off
in the merchandising department.

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I worked with, you know, just specifically
with the hard surface programs,

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kind of was why I was brought in.

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My background has been in hard surface
product.

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So, it was just kind

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of a natural progression to get in here
and, start with those type of programs.

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Now, I do,

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you know, when I'm out in the field,
I'll dabble a little bit in the,

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in the soft surface programs just to help.

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But the hard surfaces, my main,
my main focus here. Okay.

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So thinking about hurting

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what made ProSource
want to offer this specific product,

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and has there been any feedback
to the product and merchandising team

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that influences decision?

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Absolutely.

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Yeah.

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So, you know, as I mentioned, one area
that that I focus in is exploring

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the new technologies, understanding
what consumers are looking for.

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What type of products
that, you know, that

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there are going to be most popular
with them when they get out there

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searching for things for their homes,

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when know a trade pros are searching
for products to put into their properties,

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or you know, their projects
that they're working on.

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We found that every customer desires,
I guess, the best features

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and benefits of a product

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without the drawbacks that often come with
with these specific products.

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For example,

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you know, you'll want the esthetic appeal
of hardwood or exotic tiles

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or things like that,
but you don't want to pay the prices

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or have the maintenance that comes
with those.

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The environmental impact that might come
with having those products in your home.

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So you're looking for alternatives
to those type of products.

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You want the esthetic appeal
of of hardwood throughout our house.

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Don't want to worry about the maintenance
or the scratches,

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dents, you know, the pet's waterproof.

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You know, things that

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that, you know, obviously concerns
when you put a product like that down.

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Harding LVT is the perfect solution
for those, checks all the boxes.

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Absolutely.

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And like I said, my background, was in,
you know, prior to prior to coming here

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was in laminate flooring.

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It's about, you know, about a decade ago,
you know, we saw a significant

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shift, in sales going towards LVT.

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LVT became very popular.

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This is one of those products
that was introduced.

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And, you know, before we knew it,
you know, everybody,

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you know, was concerned
with moisture in their homes.

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You know, where moisture may not have been
a concern in the past.

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That became something
that they were very hyper aware of.

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Scratch resistance, impact
resistance, things like that were things

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that laminate was bringing to the table
that, you know, everybody loved.

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But as soon as moisture became an issue,
LV became a great solution for that.

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Yeah.

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So with the introduction of hardening LVP,

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it's kind of combining
the best of both worlds.

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There we have the impact resistance
that came with,

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you know, the laminate products,
the scratch resistance

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that also came with those products,
as well as what

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you'll find in a lot of your standard
LV teas.

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But also, you know,
it's got that thickness that, that

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people were craving and that they liked
about the old laminate products.

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Because when you walk on it,
it sounds like a natural hardwood floor.

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Yeah.

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At a, at a fraction of the cost for sure.

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And it's made in the USA.

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Absolutely.
That's one of the best parts about it.

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Thanks for bringing that up.
Yeah. Made here in the United States.

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So it's easy to access the products.

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I mean,

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we're supporting American companies and,
American made products here, so that's.

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Yeah, that's something that people
actually are starting to even more now.

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People are looking for products
made in the USA, aside from

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just wanting to support USA made products,
just because of like shipping

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cost and availability
and lead times on getting products.

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I think that makes a huge difference
in the in the USA.

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Absolutely.

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Is there anything else that you haven't
touched on that truly separates

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Harding from other luxury
vinyl tile brands?

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Yeah.

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So, you know, just to touch on it
a little bit more or kind of go

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in a little more depth of it.

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You know, as we look at the
how consumers are shopping

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and what they're looking for,

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you know, things
that are important to the trade pro,

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as they get out there and they're putting
products, you know, into homes

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that they're trying to sell
or trying to renovate, and resell,

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you know, the maintenance of the floor,
obviously waterproof, dent,

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impact resistance.

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Essentially, you want the floor to be pet
and kid proof.

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So that's become keywords that people
are looking for when they're shopping.

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And that's what makes this product
so appealing.

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When you hold Harding in your hands,
you can feel the difference between that

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and a standard WPC or SPC type of,
yeah, a vinyl floor.

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Like I said, it's a lot heftier,
but because of the recycled content in it,

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and how it's made, it's actually
30% lighter than your standard WPC floor.

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Yeah.

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No, I've went into the showroom here
and I've picked it up.

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It's not as heavy as it looks like.

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It looks very like high quality,
very durable, like you mentioned.

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Looks like real hardwood,
but it's not super heavy like hardwood is.

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And yeah, the finishes on it,
they're just beautiful.

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Absolutely. Yeah.

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And as I said,
you know once you put that floor down

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you'll never notice
the difference between that. Yeah.

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And a standard hardwood floor
natural hardwoods.

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They just the way that they make it the,
the realism that goes into the

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the print that goes on top of the floor,

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all of that kind of stuff
makes such a huge difference.

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And it's one of the things that's evolved
over the past couple of years,

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as you see printed technology
and laminates are

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what we've got on the Harding
LVT is top of the line.

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It's, you know, it's beautiful
once you put it down.

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And as I said, you'll
you'll never notice the difference once

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it's down on your floor between that in a,
in a natural hardwood floor.

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And I know we talked about,
you know, the product being made

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in the USA and a lot of people
that's their top of mind.

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One of their, I guess, qualities
of a product they're looking for.

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Other people might be

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more concerned about, like
the environmental impacts of the product.

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Can you share a little bit more
about just the environmental impact

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of Harding Alva.

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Absolutely.

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Yeah.

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So, you know, obviously, as I said, it
grew.

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It just was booming in popularity.

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Everybody,

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everybody loved the features and benefits
and the quality of those products.

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But one thing that it has never been
is environmentally friendly.

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Yeah.

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So with the introduction
of, you know, Harding,

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they did,

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you know, our manufacturer did studies,
with product

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groups and, and buying groups,
and, you know, millennials.

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And they found that 75% of the millennials
that they interviewed were concerned

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over the environmental impact of the flaws
in the products that they were buying.

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So Harding LV tea is actually made
from 80% renewable plant based materials.

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So that's significantly reduces
the environmental impact

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that this product is going to have.

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I always describe this product
when I'm in the showrooms,

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or I'm talking to people as they scratch
proof, dent proof,

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you know, sustainable alternative
to WPC or SPC products, for sure.

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I touched on it a little bit earlier.

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The styles and finishes of the product
are just beautiful to look at.

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Every time I go in the showroom,
and I'm having to take photos of

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the different samples from Harding,
all that.

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I mean,
it's like you can't make them look bad.

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What are some of those different styles
that are offered in the collection?

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So there's 32 total SKUs, 32

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different, 
visuals that you'll find in the Harding.

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There's something for everyone.

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Absolutely.

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I mean, the wide variety of colors
they actually

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all of those are split
into three different collections.

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So the idea behind doing that is we
you know, each of the collections

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is just slightly different
when it comes to the size of the plank.

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And, you know, obviously
some of the visuals are going

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to be different in there, but it hits
multiple price points, which is important.

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As you're shopping through the showroom

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and you're looking at these products
and you like the features

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and benefits of a certain collection, but
maybe your budget is a little bit lower.

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Then you know what
you'd like, for a standard hardwood.

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Or maybe you're looking at this and,
you know, you like the features

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and benefits of Harding Lite,

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but you don't want to spend
a tremendous amount of money.

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Yeah. So this hits three different levels.

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All three of them being,
you know, very popular and,

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you know, obviously very beautiful.

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But it gives us a step up strategy
or step up opportunity

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within the customer, shopping experience
where you're looking at products

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and you can step up into a better product,
a more premium product with larger

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like set larger widths
and lengths of boards or not, you know,

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depending on where your budget is,
that we have three different collections.

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Like I said, we've got an entry level
collection that's called Gates Wood Prime,

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the Riverdale Pro and Barn Swallow Pro,
our mid-level collections.

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And those are perfect for the trade Pro.

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I think those are the ones that the trade
pro would probably, go to the most.

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And then Clay Miele Premier and Three
Forks Premier are the higher end products.

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So you're really hitting
every single price point there,

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which is also important
because you're not alienating a budget

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when it comes to a home remodel. Right?

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So LVP is obviously a great choice
for someone wanting

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that look of the traditional hardwood
without the big price.

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How else that we haven't
maybe mentioned yet?

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Does Harding obviously compare
to that traditional hardwood?

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Well, as we know,
hardwood floors are obviously timeless.

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Beautiful.

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It adds a big financial boost
to the resale value of a home.

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So not to, you know, undersell
what hardwood does to a home,

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because obviously that has its place
and the products are beautiful.

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But LVP offers more practical advantages, 
like durability, cost effectiveness,

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ease of maintenance, and design
flexibility that you might not get

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when you're shopping for hardwoods.

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For families with busy household goods
and people looking for budget

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00:10:58,758 --> 00:11:02,762
friendly options, or low maintenance
options, velvet is the perfect solution.

233
00:11:02,962 --> 00:11:03,596
Absolutely.

234
00:11:03,596 --> 00:11:05,898
And especially on the easy
maintenance side of it.

235
00:11:05,898 --> 00:11:09,001
I know if you have pets,
if they make an accident on a hardwood

236
00:11:09,001 --> 00:11:12,104
floor, it's not as easy to clean up
as maybe an elevator.

237
00:11:12,271 --> 00:11:14,340
Thinking about just busy households.

238
00:11:14,340 --> 00:11:16,409
Children, not even just pets.

239
00:11:16,409 --> 00:11:21,547
And it's very nice to have
that look and feel without some of the,

240
00:11:22,148 --> 00:11:24,850
I guess, worry about damaging,
like a really expensive floor.

241
00:11:24,850 --> 00:11:26,552
Like you said, hardwood is.

242
00:11:26,552 --> 00:11:27,019
Yeah.

243
00:11:27,019 --> 00:11:29,722
Speaking more about the durability
and performance of Harding.

244
00:11:29,722 --> 00:11:29,989
All of it.

245
00:11:30,990 --> 00:11:31,991
You mentioned it's

246
00:11:31,991 --> 00:11:34,994
waterproof scratch resistance
like we just talked about.

247
00:11:35,227 --> 00:11:38,597
How else may be living up
to the challenges and obstacles

248
00:11:38,597 --> 00:11:40,800
that face being in a busy home?

249
00:11:40,800 --> 00:11:42,168
So, yeah, I mean, great question.

250
00:11:42,168 --> 00:11:45,237
Obviously, you know, moisture is

251
00:11:45,371 --> 00:11:48,874
has become a key talking point 
for a lot of showrooms and consumers.

252
00:11:48,874 --> 00:11:51,877
So, you know, it being waterproof

253
00:11:52,078 --> 00:11:55,715
is a key point, a key selling point,
a key feature for that product.

254
00:11:56,015 --> 00:11:59,085
It's not water resistant,
which, you know,

255
00:11:59,085 --> 00:12:02,088
you should not be confused
with when you're shopping for flooring.

256
00:12:02,321 --> 00:12:06,392
Obviously water resistant will will,
you know, hold topical water for,

257
00:12:06,425 --> 00:12:11,464
you know, for a set of hours,
you know, specified by the manufacturer,

258
00:12:11,464 --> 00:12:15,401
but waterproof, it actually will hold
that water on top of that.

259
00:12:15,401 --> 00:12:18,404
It gives you a lot more time to clean up
spills.

260
00:12:18,404 --> 00:12:22,675
To your point, with, you know,
pet urine and, you know, stuff like that.

261
00:12:22,675 --> 00:12:25,711
I mean, that that is it's a
very it's a very thin liquid.

262
00:12:25,711 --> 00:12:28,681
So it has a tendency
to seep down in between boards,

263
00:12:28,814 --> 00:12:30,483
which is why it ruins hardwoods.

264
00:12:30,483 --> 00:12:32,885
And it ends up leaving stains
and things like that.

265
00:12:32,885 --> 00:12:36,922
With this product, the Harding,
at least that's not an issue.

266
00:12:36,922 --> 00:12:39,191
You, you know,
you have time to clean that stuff up.

267
00:12:39,191 --> 00:12:42,661
It's not going to ruin your floor
if something like that was to happen.

268
00:12:42,661 --> 00:12:46,265
It's also more scratch resistant and dent
resistant than, you know, your standard.

269
00:12:46,265 --> 00:12:51,837
Let's we basically could call this
the pet proof, kid proof floor.

270
00:12:51,904 --> 00:12:52,772
Harding.

271
00:12:52,772 --> 00:12:54,640
It gives you peace of mind for that.

272
00:12:54,640 --> 00:12:55,541
Absolutely.

273
00:12:55,541 --> 00:12:59,512
So if there's any contractors
or ProSource trade pros listening to this,

274
00:12:59,712 --> 00:13:04,083
can you share, what some of
the installation methods are for Harding.

275
00:13:04,617 --> 00:13:07,086
Yeah. So Harding it is a floating floor.

276
00:13:07,086 --> 00:13:10,422
It's got a click installation
which makes it easy to install.

277
00:13:10,422 --> 00:13:12,324
It's a very quick installation.

278
00:13:12,324 --> 00:13:16,395
So there's not much that goes into,
you know, the, the needs for,

279
00:13:16,595 --> 00:13:19,632
you know, different types of floor
prep or materials

280
00:13:19,632 --> 00:13:21,967
that you're going to need in order
to put the product down.

281
00:13:21,967 --> 00:13:24,069
Obviously,
you want to make sure that the floors

282
00:13:24,069 --> 00:13:27,072
you know, prepared properly and level,

283
00:13:27,106 --> 00:13:30,543
you know, there's some floor preparation
that's very important.

284
00:13:30,543 --> 00:13:33,212
But this is an easy installation.

285
00:13:33,212 --> 00:13:35,080
Like I said,
the installers are going to love the fact

286
00:13:35,080 --> 00:13:40,619
that the product's 30% lighter than your
standard is in SPC or WPC products.

287
00:13:40,786 --> 00:13:44,623
So if you have to carry it upstairs,
if you're having to go into an apartment

288
00:13:44,623 --> 00:13:46,158
building or something like that,

289
00:13:46,158 --> 00:13:49,161
and you're moving this product
from your truck into a building,

290
00:13:49,295 --> 00:13:52,298
it's
going to be a lot easier on your back, and

291
00:13:52,364 --> 00:13:55,334
especially those with the
that don't have large teams.

292
00:13:55,334 --> 00:13:56,402
Absolutely. That.

293
00:13:56,402 --> 00:13:56,802
Yeah.

294
00:13:56,802 --> 00:14:00,239
Is it able to be
put over an existing floor? No.

295
00:14:00,239 --> 00:14:02,908
So I would never recommend that.

296
00:14:02,908 --> 00:14:06,178
You know, and,
you know, for obvious reasons,

297
00:14:06,178 --> 00:14:09,181
I think you know, 
this is a thicker product.

298
00:14:09,181 --> 00:14:11,217
So again,
if you put it down on your floor,

299
00:14:11,217 --> 00:14:13,385
you know, you could create
transition issues.

300
00:14:13,385 --> 00:14:13,786
Yeah.

301
00:14:13,786 --> 00:14:16,789
Having a step up,
you know, a quarter inch or whatever.

302
00:14:17,289 --> 00:14:19,124
From one room into another.

303
00:14:19,124 --> 00:14:22,561
So obviously putting that, you know,
putting that into place is, is a concern.

304
00:14:22,795 --> 00:14:24,997
Also because it's waterproof.

305
00:14:24,997 --> 00:14:25,531
I mean, it's,

306
00:14:25,531 --> 00:14:28,667
it's waterproof from the top down
and also from the bottom,

307
00:14:28,667 --> 00:14:33,472
where it's great on, you know,
standard subfloor wood, plywood, cement.

308
00:14:33,472 --> 00:14:36,809
It also could trap moisture
under some of those floors.

309
00:14:36,976 --> 00:14:39,812
So you don't want to necessarily
put it out there and trap

310
00:14:39,812 --> 00:14:43,949
moisture between, you know, this floor
and, you know, say a parquet floor

311
00:14:43,949 --> 00:14:46,151
or a hardwood floor
or something that might end up,

312
00:14:46,151 --> 00:14:48,487
you know, falling apart
or crumbling underneath there.

313
00:14:48,487 --> 00:14:51,490
So just I would not recommend
putting it over.

314
00:14:51,690 --> 00:14:55,394
You know, another product,
we talked about how easy it is to maintain

315
00:14:55,394 --> 00:14:57,563
and clean the Harding. All righty.

316
00:14:57,563 --> 00:15:00,733
Can you think of, like,
any specific products that you would

317
00:15:00,733 --> 00:15:04,937
recommend people to use on their floor
if they have the hurting product?

318
00:15:05,070 --> 00:15:05,237
Yeah.

319
00:15:05,237 --> 00:15:08,307
So ProSource has got a bunch
of great cleaning products.

320
00:15:08,307 --> 00:15:11,210
You know, if you
if you walk into your ProSource,

321
00:15:11,210 --> 00:15:13,279
local ProSource showroom,
they're going to have,

322
00:15:13,279 --> 00:15:16,982
cleaning kits
that are going to be directed or geared

323
00:15:16,982 --> 00:15:21,153
right towards, cleaning these product
lines and, and perfect for them.

324
00:15:21,153 --> 00:15:22,888
So, I would always recommend

325
00:15:22,888 --> 00:15:26,725
buying your cleaning kit from the place
that you're buying your flooring.

326
00:15:26,725 --> 00:15:30,629
That way they can help you
to pick the right products for that floor.

327
00:15:30,796 --> 00:15:33,232
To make sure that you're not damaging it
or you're not,

328
00:15:33,232 --> 00:15:35,534
you know, doing something
that you shouldn't be doing to it.

329
00:15:35,534 --> 00:15:38,270
But yes, I would absolutely recommend
going Prosource.

330
00:15:38,270 --> 00:15:40,739
They've said they've got great
cleaning products there.

331
00:15:40,739 --> 00:15:41,874
And they can definitely.

332
00:15:41,874 --> 00:15:44,777
The account managers
will recommend the right product for you.

333
00:15:44,777 --> 00:15:45,511
Absolutely.

334
00:15:45,511 --> 00:15:47,880
And they might not always be on display
there.

335
00:15:47,880 --> 00:15:48,147
Correct.

336
00:15:48,147 --> 00:15:51,917
Always ask, your account manager
and see if they have anything specific

337
00:15:51,917 --> 00:15:53,786
like in the back of the showroom.
Absolutely.

338
00:15:53,786 --> 00:15:57,489
Do you have a favorite style or color
from the Harding LVT collections?

339
00:15:57,723 --> 00:16:01,327
Oh man, obviously I like them all,
which is why we put the collection

340
00:16:01,327 --> 00:16:01,794
together.

341
00:16:01,794 --> 00:16:03,329
You know, as we were sitting down

342
00:16:03,329 --> 00:16:07,533
and looking at it, you know, we,
we went through, several different styles.

343
00:16:07,566 --> 00:16:10,135
They're all beautiful.
As you mentioned earlier,

344
00:16:10,135 --> 00:16:12,271
you really can't go wrong
when you're looking at them.

345
00:16:12,271 --> 00:16:16,442
But I will say that, you know,
since we've launched the program, the,

346
00:16:16,442 --> 00:16:21,246
the Barn Swallow and the the Riverdale
have been our most popular, sellers.

347
00:16:21,513 --> 00:16:24,516
And I believe it's because, like I said,
those are perfect.

348
00:16:24,917 --> 00:16:26,385
They're middle tier price points.

349
00:16:26,385 --> 00:16:27,586
You know, they're hitting that right.

350
00:16:27,586 --> 00:16:30,522
The right sweet spot with the trade pro
and with the consumer.

351
00:16:30,522 --> 00:16:32,124
So yeah, absolutely.

352
00:16:32,124 --> 00:16:34,693
Those have been our top sellers.
Last question.

353
00:16:34,693 --> 00:16:38,397
If someone is interested
and hurting of it, where should they go?

354
00:16:38,731 --> 00:16:39,498
Absolutely.

355
00:16:39,498 --> 00:16:42,134
Go see a Prosource account manager.

356
00:16:42,134 --> 00:16:44,603
You can you can find your local ProSource.

357
00:16:44,603 --> 00:16:47,673
They'll be happy to help you
and then show you those products.

358
00:16:47,673 --> 00:16:52,011
Every single ProSource showroom, receive
this product line so they, you know,

359
00:16:52,011 --> 00:16:55,481
you should be able to walk in there, 
see it for yourself, see it for yourself.

360
00:16:55,481 --> 00:16:58,117
I would absolutely recommend walking in
and taking a look at it

361
00:16:58,117 --> 00:17:00,019
and looking at it online. Great.

362
00:17:00,019 --> 00:17:03,155
But just kind of doesn't do it
as much justice as seeing it in person.

363
00:17:03,155 --> 00:17:04,823
And as you said, holding it in your hands.

364
00:17:04,823 --> 00:17:06,358
Yes, absolutely.

365
00:17:06,358 --> 00:17:09,928
Well, thank you so much for joining me
today to talk about hurting Alva T.

366
00:17:10,262 --> 00:17:11,897
I think this is a great product.

367
00:17:11,897 --> 00:17:13,665
It's very visually appealing.

368
00:17:13,665 --> 00:17:16,068
Like I've mentioned,
I just really like the looks of it.

369
00:17:16,068 --> 00:17:19,104
There's wide ranges of styles
and finishes.

370
00:17:19,104 --> 00:17:22,074
You got to go see it for yourself
and make sure to check it out.

371
00:17:22,074 --> 00:17:24,343
Ask your account manager,
anyone at ProSource

372
00:17:24,343 --> 00:17:26,412
if you have any questions
about the product.

373
00:17:26,412 --> 00:17:28,013
You could also see it online

374
00:17:28,013 --> 00:17:32,084
on our website prosourcewholesale.com
and go to the products area.

375
00:17:32,084 --> 00:17:33,419
It should be in there.

376
00:17:33,419 --> 00:17:34,920
But thank you so much for joining me
today, Bryan.

377
00:17:34,920 --> 00:17:36,455
Well,
I thank you, I appreciate it. Thanks.

378
00:17:39,058 --> 00:17:41,760
Thank you for joining us today
on The ProSource Podcast.

379
00:17:41,760 --> 00:17:44,963
Please like and subscribe to us
wherever you get your podcast.

380
00:17:45,464 --> 00:17:47,699
Also follow us on social media,

381
00:17:47,699 --> 00:17:51,303
check out our website
at prosourcewholesale.com, and visit

382
00:17:51,303 --> 00:17:55,274
your local ProSource Wholesale showroom
for all of your home remodeling needs.