Scott Riley is the co-founder and CEO of
Live Forever Golf, an '80s nostalgia-infused, music-centric golf lifestyle brand designed to disrupt the traditionally stuffy golf apparel industry.
In this episode, Scott shares the story and five-year+ journey behind building an authentic, player-first apparel line, the inspiration behind their iconic club-toss logo, the realities of scaling from a garage whiteboard concept, and the unconventional marketing strategies, like handwritten notes on vintage sports cards, used to build customer devotion.
This episode is packed with insights for direct-to-consumer founders.
What we covered:
- The origin of Live Forever Golf and capitalizing on an iconic PGA tour moment.
- Evolving the game's dress code by injecting a relaxed, casual aesthetic.
- The strategy behind their product ecosystem.
- Navigating the changing landscape of digital marketing, moving past paid ad dependencies toward high-touch customer service and partnerships.
- Scaling a hybrid business model by expanding into the green grass sector and deploying multi-line sales reps across the country.
Live Forever Golf Links:
Parker Nash Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.