Purpose 360

Gen Z is an important stakeholder for companies: they're powerful consumers, passionate activists, and many are already part of the workforce. But when it comes to engaging Gen Z, older generations are the ones studying them—and deciding what will work best. 
This felt counterproductive to 16-year-old Ziad Ahmed, who questioned why decisions about his generation were being made without them. And so Ziad founded JUV Consulting in 2016—when he and his co-founders were still teenagers—to help companies make decisions and create campaigns with diverse Gen Zers at the table. 
We invited Ziad to speak about how, eight years later, JUV Consulting has created purpose-driven and inclusive campaigns for top companies, driven by the belief that the future revolves around co-creation, community, and challenging conventions. 
Since this conversation was recorded, JUV Consulting was acquired by United Talent Agency. 
Listen for insights on:
  • The fundamental topics and methods to engage Gen Z
  • Finding common ground across generations
  • Investing in and engaging Gen Z influencers 
Resources + Links:
  • (00:00) - Welcome to Purpose 360
  • (00:13) - JUV Consulting's Ziad Ahmed
  • (02:48) - Who is Ziad?
  • (04:21) - Getting Gen Z in the Room
  • (06:46) - JUV Consulting
  • (08:45) - Their Purpose
  • (10:18) - Key Issues
  • (12:17) - Impact
  • (14:06) - Convincing Their Teams
  • (15:23) - Coachtopia
  • (18:30) - Developing Strong Relationships
  • (19:02) - Z Confrontation
  • (19:45) - Another Example
  • (20:32) - Influencers
  • (23:52) - Saying ‘No’
  • (24:01) - Pro-Living
  • (27:17) - Messaging in a Political Year
  • (28:43) - Last Word
  • (30:14) - Wrap Up

What is Purpose 360?

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.