CreativeOps Podcast

In this episode, Mike Rizzo, founder of Marketing, joins us to explore the untapped opportunities in creative ops and marketing ops alignment. Discover how these two critical functions can partner to drive better outcomes across the entire organization.

Key Takeaways

1. Creative Ops and Marketing Ops: Natural Partners: Creative ops and marketing ops are natural partners that should be collaborating much more closely to drive efficiency and effectiveness.

2. Integrating Processes and Technologies for Speed: Integrating creative and marketing processes and technologies can enable marketing to move at the speed of ideas.

3. Efficiency Gains through Templatization and Automation: Templatizing and automating creative assets can lead to huge efficiency gains and empower teams across the organization.

4. Adopting Data-Driven, Results-Oriented KPIs: Creative ops should adopt more data-driven, results-oriented KPIs, and marketing ops can help guide this transition.

5. The Future: Horizontal Go-to-Market Ops: The future org structure could involve a horizontal "go-to-market ops" function that brings together marketing, sales, creative, and more.

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What is CreativeOps Podcast?

Dive into the every changing world of creative operations with Nish Patel, a respected figure in the industry since 2014.

Every week, immerse yourself in enlightening discussions with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech. And with the dawn of AI set to bring sweeping changes, the podcast consistently highlights how artificial intelligence is redefining yesterday's challenges and unveiling new opportunities.

Whether you're tuning in for an insightful interview with an industry expert or Nish's fresh perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community. Listen in to glean wisdom from both successes and setbacks, equipping yourself with invaluable insights to navigate the dynamic world of creative operations.

Newly relaunched and more relevant than ever, the CreativeOps Podcast stands as your comprehensive guide to the ever-evolving landscape of creative operations.