CreativeOps Podcast


In this episode, Mike Rizzo, founder of Marketing Ops.com, joins us to explore the untapped opportunities in creative ops and marketing ops alignment. Discover how these two critical functions can partner to drive better outcomes across the entire organization.

Key Takeaways

1. Creative Ops and Marketing Ops: Natural Partners: Creative ops and marketing ops are natural partners that should be collaborating much more closely to drive efficiency and effectiveness.

2. Integrating Processes and Technologies for Speed: Integrating creative and marketing processes and technologies can enable marketing to move at the speed of ideas.

3. Efficiency Gains through Templatization and Automation: Templatizing and automating creative assets can lead to huge efficiency gains and empower teams across the organization.

4. Adopting Data-Driven, Results-Oriented KPIs: Creative ops should adopt more data-driven, results-oriented KPIs, and marketing ops can help guide this transition.

5. The Future: Horizontal Go-to-Market Ops: The future org structure could involve a horizontal "go-to-market ops" function that brings together marketing, sales, creative, and more.


Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm

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What is CreativeOps Podcast?

The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.

Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.

Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.