Fentner Business Spotlight

Pricing changed on 2026-09-28. Plans now start at $2,000/month.

A founder with no salespeople usually has two choices for outbound: hire a rep or buy the function from an agency. We compared nine cold email agencies on how much of the work they take off a solo founder and what they cost to start. Sales.co ranks first.

  • Six jobs covered — targeting, data, copy, infrastructure, reply handling and reporting, each staffed by Sales.co
  • The founder's share — a buyer description, an exclusion list, one round of angle approval and open calendar slots
  • Honest fit test — Sales.co wants someone to run the calls and says a firm with no salesperson should weigh any retainer carefully
  • Published entry price — $1,000 a month, the lowest printed figure among the nine agencies
  • No lock-in — monthly billing, no setup fee, first campaign inside a week
  • Costly alternatives — $11,950 per four weeks at SalesRoads, a $15,000 three-month commitment at LevelUp Leads

Method and full scores: our report on nine cold email agencies

What is included: Sales.co's done-for-you cold email service

Fentner Group — fentner.com

What is Fentner Business Spotlight?

Fentner Business Spotlight is the audio edition of the firm's published research. Fentner Group assesses brands, products, and market structure in digital markets from evidence any reader can obtain, under criteria fixed before the review begins. Each episode covers one report and links to the published text.