WEBVTT

NOTE
This file was generated by Descript 

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You want a daily knocking plan
to absolutely crush sales?

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Make the most amount of money
in the shortest period of time

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while reducing the drive time.

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Since you don't get paid for those hours
and hours and hours of windshield time.

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Will you suggest to this video and
here it is, the daily knocking plan

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and roofing sales to help you and your
team smash your income goal and give

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every customer an amazing experience.

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Welcome or welcome back.

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My name's Adam Besman, the roof
strategist, and I am so excited to share

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this video with you because I know exactly
what it's like to be in your shoes.

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I have been there where I knock
a neighborhood and I get rejected

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and I'm like, grass is greener.

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I'm gonna go knocking this neighborhood.

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And then I'm knocking doors
and I'm like, you know what?

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At the end of the day, it
was the exact same results.

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It didn't work.

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So then I drive around and I'm
burning fuel, I'm burning time.

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I'm gonna check this neighborhood out,
and I don't get it, or worse yet, I

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get one job there and one job there.

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And you and I both know that every
single sale is gonna take between

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two and five visits to the home,
whether you're retail or storm.

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And depending on.

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Roles and responsibilities in sales.

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Generally speaking,
depending on the market.

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I'm here in between 45 minutes in an
hour and a half drive between customers.

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I know my friends down in Atlanta
who are battling traffic, or in

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Pasadena where I recently was
out speaking for Owen's Corning.

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Those guys in gals are spending so
much time in the truck, so if you end

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up in a job here, in a job there, it
could end up taking you just to process

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one customer at a two hour round trip.

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You're looking at 10 hours of
windshield time for one sale.

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That doesn't count any of the back office,
the sales presentations or anything else.

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So let's lay some fundamentals
right now, and then I'm gonna

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give you that daily knocking plan
to help you maximize your sales.

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Sound good?

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By the way, if you want more and you
like what I shared, you definitely

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wanna check out the Roofing Sales
Success Formula for you or your team.

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There's a link in the description that
lays this entire plan out, and we'll get

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your entire team trained up or you in the
lightning fast, nine and a half hours.

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We'll get you all the marketing material
that'll be mentioning here in this video

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to self-generate your own leads so you
don't have to rely on marketing agencies

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or forking over tons of money and not
getting those results that you've paid

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for and been promised, been there.

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And then number three, getting
you or your team becoming a

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confident closer in the home.

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That and a whole bunch more.

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So, uh, number one, foundation.

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There's cold door knocking, which
is what most people do, right door

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knocking is door to door, direct
sales, soliciting sales from people

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showing up, knock, knock, knock.

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And then they look down at your shirt
and they say, who is this person?

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The roof strategist?

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I don't know who they are, are they
even someone that I should trust?

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I've never heard of them before.

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This is what we call cold door knocking,
and you're setting yourselves up

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for failure because you're having
to climb a mountain straight out.

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There's no trust and no familiarity
using a multi-touch marketing

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approach, which I've done a video on.

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You can click right up
here to watch that video.

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On multi-touch marketing will help
layer in key touchpoint, such as direct

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mail letters, door hanger letters,
and your door knocking along with

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emails, leveraging insurance agent
relationships in a whole bunch more.

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However, uh, when we do this, when we
work this multi-touch approach, people now

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have seen this logo in the neighborhood.

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They've seen your yard sign, they've
seen you in your truck driving around.

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They've seen letters at the door,
they've gotten letters in the mail,

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and you're there over and over again.

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And when you do that,
you go from this cold.

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Who the hell is this guy?

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Two.

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Ah, you look familiar.

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And just recently, actually just last
Friday, I was out trending a company

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locally here in Denver, and they had
told me time and time again that they've

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gone from this cold door knocking to one
gentleman saying, Hey, I showed up in this

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neighborhood and people already knew me.

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The approach at the door was easy,
and when we use this approach,

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door to door sales goes from being
daunting and overwhelming to actually

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quite simple, quite fun, but most
importantly, far more effective, which.

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You make a lot more sales.

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So how do we do it and how do
we shake out our daily knocking?

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Here we go.

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We now know that an average sale is
gonna take two to five visits of the home

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and your number one limiting factor in
roofing sales is not your ability to sell.

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I've watched some people who are not
super strong in sales be very structured

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and they end up doing really well in
sales because they have the right plan.

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Their number one limiting
factor is not selling.

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, it's time.

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If you don't have the time to
process the job, or if you're running

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around or spread out way too far,
you're just not going to crush it.

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You're not gonna earn that multi
six-figure income that we're all

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chasing here in roofing sales.

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So what you wanna do is this.

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You wanna work?

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About three neighborhoods and
ideally no more and ideally less.

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So three is a good number and I'll
share with you why in just a minute.

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Three neighborhoods allows you to
cycle one neighborhood today, the

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next neighborhood the next day, and
the next neighborhood the next day.

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And then we're back to the first one,
back to the second, back to this one.

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That gives a three to four day day gap
between each neighborhood, depending on.

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, whether or not you're working the
weekends, if you're working Saturdays,

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which I would highly recommend.

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Generally folks aren't working
on Sundays, and I do recommend

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taking at least a day off.

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You need it.

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Recharge your brain, recharge your
passion, recharge your enthusiasm, rest.

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Spend some time with family.

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So why three or four days?

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Here's why.

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When we're working the
multi-touch approach, day one,

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we're in that neighborhood.

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I don't care if you have success or
not, we're gonna knock on those doors.

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If no one's home, we're gonna
leave those door hanger.

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On the door, again, included in our
program, link in the description.

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And then when we're back in the office
that night, during non-selling time

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hours, when it's late or early in the
morning when we can't be out knocking

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doors, we can be in the home sending
our direct mail letters, and in fact,

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I might even have a sample letters
like this sitting on my desk sending

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those letters in the mail to customers.

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Again, the whole training on how to
use these AM 280 letters for both store

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and retailer included in our program.

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When you send these out to that homeowner,
now they've seen the letter in the door,

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they've gotten a letter in the mail, and
you're gonna show back up cuz these will

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take, depending on the post office near
you locally, two to three days to deliver

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from putting in the mail to sliding.

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Inbox.

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I'm talking the old school inbox.

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They gotta walk down and use a
key to get in their mail, right?

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Or maybe it's just in
the front of their house.

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So, Two to three days to deliver, which
when we work three neighborhoods at a

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time, we'll give that homeowner time
to receive that letter, open it up and

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make the door knocking really easy.

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You know, I'll never forget
this gentleman named William

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called me up one day, excuse me.

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He sent me a text first and
he says, Hey dude, thanks.

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He made me five grand today.

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And I said, William, really cool.

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But like at this point,
I didn't know who he was.

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I'm like, Who is this and
what are you talking about?

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So William tells me, he goes,
dude, I started using your letters.

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I wasn't a believer.

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I thought it was garbage.

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I didn't think it'd work.

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It turns out I ended up getting a call
off one of these letters and the homeowner

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said, I really like how you do business.

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Thank you for the fine touch
and for not knocking on my door.

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Which was funny because
he was already there.

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But at any rate, he got the call.

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Shows up, signs the deal cuz the
leads that come off these letters

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are really hot, they're longer form
letters, super personal and work very

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different than your standard postcard.

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Then once he's there, he knocks
the neighbor's door using, he was

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using the sales system by the way.

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He knocks the neighbor's door,
uses the pitch, say, Hey, you know,

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the reason I'm stopping by came
by the other day you weren't home.

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Actually also sent you
a letter in the mail.

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So while I'm here, I just talked
to your neighbor, Michael, and

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he just chose us to do his roof.

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But I, I wanna stop by and ask,
you know, what questions did he

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have for me about that letter I.

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The homeowner literally said,
I'm so glad you stopped by.

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I have the letter.

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Walked in her kitchen, picked
it up, said, you know what?

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I've been meaning to call you.

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Hop up there, take a look.

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Boom deal Signed.

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He made about five grand, 2,500 bucks
commission on each of those projects.

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Five grand in a day and made
door knocking really easy.

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Can you imagine knocking on someone's
door and saying, I'm glad you stopped by.

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I've been meaning to call.

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Just wild.

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Now we know that the approach, right?

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Three neighborhoods
cycling every four days.

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I don't care if you get rejected,
you have to give it some time.

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Now, there's a gentleman on my team,
uh, way back when his name was Lonnie.

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Lonnie and I were kickstarting a season.

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There was nothing really going
on, but we found this little

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pocket of a neighborhood, super
tiny overlaying on a storm.

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That may have had damage from
the past, and we just had a

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few months to knock it out.

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But the damage was minimal.

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It was so hard to get traction.

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People didn't believe us and
know what we were talking about.

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My roof's fine, you know, sound familiar.

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And then finally we got a deal.

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We signed a contingency,
and you know what happened?

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It got denied.

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But Lonnie, one of the most relentless
people I know, went back again.

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He goes, we can do this.

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Sign the next one up.

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Finally, the first approval, him
and I knocked that neighborhood,

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did 40 deals in six weeks.

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The lion share was his cause.

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I was moved into a different role and
I was only knocking a little bit and I

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have to give credit where credit's due.

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Lonnie crushed it in that neighborhood.

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40 deals in six weeks.

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I had a handful of those since I was
had other responsibilities at this time.

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The point is what happened with
Lonnie is he was getting rejected

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over and over again, but as he came
back to that same neighborhood,

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homeowners that originally said no,
said, I've seen you around a bunch.

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That familiarity, which builds trust,
saw roofs going up, siding jobs going up.

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All of a sudden, homeowners
began to trust the.

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Lonnie, Hey, this is gonna happen.

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3, 4, 5 nos started turning to yeses.

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Then what happened is Lonnie was in the
same neighborhood over and over and over

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and over every single day, which made his
job easier, a lot less windshield time.

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We don't get paid for windshield
time cuz we're not truckers.

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We're roofing salespeople.

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So same neighborhood over and over
made that familiarity just rise up

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and made his job so much easier.

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All right, so let's just summarize
where we are and then I'm gonna

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add just a couple more pieces
before we wrap this video up.

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Number one, th three neighborhoods, and
you wanna work 'em three to four days

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apart, layering in your multiple touches.

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Door hanger letters, direct mail
letters, okay, we can now use that

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warm approach of the door referencing
the fact that we've stopped by left

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letters, sent the letter in the mail.

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Hey, what question do you have for
me about the letter I sent you?

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Which means you're there
for the letter, not.

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Which means you're being different
than everyone else who's sitting there.

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Hey, we're offering free inspections
on the na, you know, the same garbage

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pitch I hear over and over again.

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All right, next thing.

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Warm door knocking, cold door knocking.

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We covered it.

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We're using that multi approach.

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We know how many neighborhoods to hit.

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We know three to four days a piece.

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Good.

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Let's move on.

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Key touches that people miss, by the
way, is showing up before install day.

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When the job gets scheduled, we
can show up with a very similar

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approach as we do on install day.

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The courtesy visit, Hey, the reason
I'm stopping by, we're doing Peggy.

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, if any debris comes your
way, blah, blah, blah.

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The walk away.

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Hey, while I'm here, you know, when
was the last time you had your roof

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inspected, routine maintenance conducted?

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Hey, where are you at in the process?

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Hey, your roof just looks
about the exact same age.

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In fact, might even be the exact
same shingle as as Peggy's.

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Where are you at in the process?

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And when we work this approach, if
they're not home now, we've hung that

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install Notice when we show up on
install day, they've seen you in the

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neighborhood, you've knocked their door,
you left a letter, you sent a letter

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in the mail on install day, there's a
notice that you're doing the neighbor.

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How do you think that makes
you look like a frigging hero?

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Because you are one in the neighborhood.

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So the key takeaway here for your
your weekly knock plan, three

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neighborhoods, three to four day cycle.

00:10:54.160 --> 00:10:55.350
Leverage the multi-touch approach.

00:10:55.350 --> 00:10:58.319
Use the door hanger letters, combine
with the direct mail letters, and

00:10:58.920 --> 00:11:02.490
maximize every single touchpoint
of the natural customer experience.

00:11:02.730 --> 00:11:05.340
So you can provide an amazing
experience, not only to the customer,

00:11:05.460 --> 00:11:06.930
but to the entire neighborhood.

00:11:07.170 --> 00:11:08.520
Boost your familiarity.

00:11:08.525 --> 00:11:12.480
Make door knocking wildly easy and
effective so you and your team can

00:11:12.480 --> 00:11:15.720
smash your income goal and give
every customer an amazing experience.

00:11:15.720 --> 00:11:20.240
And by the way, the entire sales plan
from, from literally the daily, your.

00:11:20.795 --> 00:11:22.745
Income goal broken into a daily plan.

00:11:22.745 --> 00:11:25.535
All the marketing material, the
step-by-step training, leaving with

00:11:25.535 --> 00:11:28.595
the strategy, learning how to close
these deals is all included in the

00:11:28.595 --> 00:11:32.255
roofing Sales Success formula currently
being used by many, many, many, many

00:11:32.865 --> 00:11:34.295
thousands of people all across the us.

00:11:34.295 --> 00:11:38.385
In fact, we're in every single state in
the us, even Australia and Canada, and.

00:11:39.105 --> 00:11:41.625
It's available to you with a 30 day
money back guarantee for you and your

00:11:41.625 --> 00:11:45.255
team and just a one time only investment
that you're gonna earn back in a roof.

00:11:45.555 --> 00:11:45.825
All right?

00:11:45.825 --> 00:11:48.315
So if you're interested, there's a
link in the description or you can text

00:11:48.315 --> 00:11:52.784
the word demo to 3 0 3 2 2 2 71 33.

00:11:52.785 --> 00:11:57.285
That's demo to 3 0 3 2 2 2 71 33.

00:11:57.315 --> 00:12:00.105
Now, just cuz our time here
is about to wrap up doesn't

00:12:00.105 --> 00:12:01.395
mean your and my time has to.

00:12:01.395 --> 00:12:03.825
So before we move on to the
next video that you can jump.

00:12:04.255 --> 00:12:07.375
I want to hear from you what is
your favorite weekly knocking plan?

00:12:07.675 --> 00:12:09.025
My way isn't the only way.

00:12:09.084 --> 00:12:11.574
It's worked for me in many thousands,
but I'd love to hear from you.

00:12:12.074 --> 00:12:15.015
Drop a comment below and share
what's the most effective way you've

00:12:15.015 --> 00:12:19.275
found to maximize your time and
break into a weekly consistent plan

00:12:19.275 --> 00:12:20.775
that helps you maximize your sales.

00:12:21.135 --> 00:12:24.015
Hey, again, thanks for joining me and
spending your time with me here today.

00:12:24.194 --> 00:12:28.035
I hope you leave with an actionable plan
to implement so you can make more sales,

00:12:28.035 --> 00:12:30.915
serve even more customers, and provide
those amazing opportunities to your

00:12:30.915 --> 00:12:32.744
loved ones, which is what roofing sales.

00:12:32.995 --> 00:12:33.925
Is all about.

00:12:34.075 --> 00:12:37.195
If you wanna continue your journey with me
and you like this video, hop right in here

00:12:37.195 --> 00:12:38.725
to our brand new free training center.

00:12:38.935 --> 00:12:42.955
You'll get access to all my videos
organized by category, uh, of 10 closing

00:12:42.955 --> 00:12:45.955
techniques for every situation, hour long
training in there, and a whole bunch more.

00:12:46.165 --> 00:12:47.215
Recommend a reading list.

00:12:47.245 --> 00:12:47.695
You name it.

00:12:48.355 --> 00:12:50.515
If you want to hang with me here
on YouTube, YouTube thinks you're

00:12:50.520 --> 00:12:51.445
really gonna love this video.

00:12:51.745 --> 00:12:53.665
Have a good one, and I
will see you on the next.