Insight: How To Write Product Descriptions That Sell

Jon MacDonald, our CEO, shares why your product descriptions are one of the highest value, lowest investment conversion optimizations out there, and what you need to do to get yours dialed in.

Show Notes

Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.

A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.

In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.

Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…