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Will Buxton spent 25 years in the Formula One paddock. Now he's at Fox Sports calling IndyCar — and he's here to tell you why.
In this episode, Will explains the business logic behind his move, why Fox's boss personally pushed for IndyCar coverage, and how the series averaged the same US viewership as F1 last season.
He breaks down why IndyCar is the purest form of racing, what Bernie Ecclestone got wrong about young fans, why Drive to Survive can never be replicated, and the real financial engine behind F1's American expansion.
Will also reveal the untold Jeff Gordon-to-Formula One story, whether Colton Herta can actually make it, why Miami replaced Monaco as motorsport's deal-making capital, and name the most naturally gifted driver he's ever been around.
In this episode, Will explains the business logic behind his move, why Fox's boss personally pushed for IndyCar coverage, and how the series averaged the same US viewership as F1 last season.
He breaks down why IndyCar is the purest form of racing, what Bernie Ecclestone got wrong about young fans, why Drive to Survive can never be replicated, and the real financial engine behind F1's American expansion.
Will also reveal the untold Jeff Gordon-to-Formula One story, whether Colton Herta can actually make it, why Miami replaced Monaco as motorsport's deal-making capital, and name the most naturally gifted driver he's ever been around.
Creators and Guests
What is Business of Speed Podcast?
Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.
We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.
This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.