Chief Evangelist with Ethan Beute

Today’s guest is Pablo Gonzalez, CEO and Co-Founder of Be The Stage and Co-Founder and Co-Host of Category Thinkers. He joins host Ethan Beute to discuss category design, evangelism, and community.

Pablo shares in-depth the significance of being deeply community-oriented. He provides valuable insights on content leverage – the strategic use of messaging and communication to influence various facets of your business, spanning from HR and employee experience to biz dev and customer experience. It's not just about content creation but also includes the essential steps of planning, testing, and continuously refining and realigning your message for superior outcomes

Takeaways:
  • The most important role of an evangelist is to be the tip of the spear in championing a point of view, generating content leverage, and rallying a community around the problem you aim to address.

  • To become a category leader, focus on evangelizing your perspective and problem, not your product or brand. This involves crafting a compelling point of view (POV) that addresses the current state, the problem, its effects, the new category solution, and its future impact with real-world use cases.

  • Effectively spearheading market interaction involves iterating through different articulations of your POV and leveraging content to communicate your message on digital stages, podcasts, shows, and other channels.

  • Being an evangelist means engaging people in something they care about. An evangelist serves as a “pied piper,” spreading a shared POV to build a receptive community, creating a vital flywheel for successful companies.

Quote of the Show:
  • “I want to be a person who proves that community creation is the most viable form of business development in this new era.”

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Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.
Producer
Bjørn Bauge

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.