HUNGRY.

This is the poddy I’ve dreamed of for 8 years.Seth Godin.Seth changed my life.Seth’s thinking is INSANEEach word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.Seth stretched my mind to new rich, luscious pastures of thinking.I was SO SO SO nervousPacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.ON THE MENU:why brands must realise marketing is not adverti...

Show Notes

This is the poddy I’ve dreamed of for 8 years.

Seth Godin.

Seth changed my life.

Seth’s thinking is INSANE

Each word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.

Seth stretched my mind to new rich, luscious pastures of thinking.

I was SO SO SO nervous

Pacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.

ON THE MENU:

  1. why brands must realise marketing is not advertising
  2. a brand is not a logo, a brand is a promise, a brand is a shortcut to an experience
  3. a brand shows up in the world with a true story that touches people and spreads. a brand “change someone for little while”
  4. a) how to get your idea to ACTUALLY spread = create smallest viable audience + make promise + wrap story around promise.
  5. b) Promise = story. Story = gives consumers Status and Affiliation = idea spreads through Status + Affiliation
  6. 5 principles to spread any idea on the planet 1. fear, affiliation, status 2. be easy to talk about
  7. Monk Marmalade principle: there is no such thing as the “best” marmalade or peanut butter. The unique “story” makes it the best in the unique consumers eyes
  8. the race to the bottom of bad brand storytelling: you can pick “anyone” and we “pick everyone”
  9. STOP asking consumers for feedback: Don't ask consumers what they want, watch what they do
  10. why people buy Heinz Ketchup: we don’t engage with brands because “they” want us to, but because “we” want to. people people buy Heinz as it reminds them of their childhood
  11. how Danny Meyer at Shake Shack creates INSANE cultures: don't manipulate + our job is to make things better + if we don't experiment who will
  12. how In and Out Burger spread their story = burger reminds you of California + secret menu + geography locked = status + affiliation
  13. why scale kills magic. UNTIl scale becomes part of the magic
  14. always look for stuff at the edges, that’s where all the best stuff is, people go out of their way

Full episode Monday 8am.

Cannae wait till then?

Other episodes in the comments below

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What is HUNGRY.?

HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.