Back on T-R-A-C-K

In this episode Kerry Guard chats with Aileen Casmano. In Cyber Security it’s very easy to use language that strikes fear in the hearts of buyers everywhere.  But Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way and she walks us through it.
Aileen Casmano is an experienced marketer in cybersecurity and technology. Her work experience and skillset spans across brand strategy, product marketing, communications, and creative strategy. Aileen is currently the Director of Marketing at Cyvatar, where she leads the brand vision, strategy, and team. Prior to Cyvatar, Aileen held various marketing roles at Owl Cyber Defense and Dynata (formerly Critical Mix). She is also a co-founder of the Cybersecurity Marketing Society. When she’s not thinking of the next big idea, she’s can be found hanging out with her Goldendoodle pup Oakley or catching a yoga class.

Show Notes

In this episode Kerry Guard chats with Aileen Casmano. In Cyber Security it’s very easy to use language that strikes fear in the hearts of buyers everywhere.  But Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way and she walks us through it.

Aileen Casmano is an experienced marketer in cybersecurity and technology. Her work experience and skillset spans across brand strategy, product marketing, communications, and creative strategy. Aileen is currently the Director of Marketing at Cyvatar, where she leads the brand vision, strategy, and team. Prior to Cyvatar, Aileen held various marketing roles at Owl Cyber Defense and Dynata (formerly Critical Mix). She is also a co-founder of the Cybersecurity Marketing Society. When she’s not thinking of the next big idea, she’s can be found hanging out with her Goldendoodle pup Oakley or catching a yoga class.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.