How To Use Social Media To Improve Your SEO
Is social media now part of SEO, or are they still two separate jobs with two separate teams?
In this episode of SEO On-Air, host Koa Kauwe sits down with Greg Secrist (BKA Content) and Nathan Hawkes (Arcane Marketing) to work through how social content and search now feed each other, and why treating them separately leaves most of the value on the table.
The conversation examines what changed underneath. Nathan points to Google confirming that social platforms are openly being indexed, and says he has watched AI cite Facebook and LinkedIn posts back to him. Greg adds the number that should move budgets: YouTube gets cited 200 times more than any other video platform across ChatGPT, Perplexity, and Google.
They also get into the video first workflow where one recording becomes a YouTube upload, a blog post, and five social cuts, why brand visibility replaced rankings as the goal, the lawn care channel Greg built as a test that outperforms his SEO channel, why a better microphone beats a better camera, and Nathan's three step structure for every video worth making.
🎯 What You'll Learn:
Why social media is now part of SEO rather than a separate channel
Why YouTube is cited far more than any other video platform in AI
How one video becomes a blog post and five social assets
Why 60 percent of search now happens outside Google
Why YouTube's algorithm rewards patience where TikTok does not
Why you need 10 to 20 videos on the same problem before it works
How to pick your first 10 video topics without guessing
Why audio quality matters more than camera quality
How to use agentic AI to find which video topics will land
The three step structure behind a video worth making
Whether you run an agency, handle marketing in-house, own a business with no video presence yet, or plan content across channels, this episode gives you a working sequence for turning one recording into coverage across search, social, and AI, plus a realistic view of how long it takes to pay off.
🎧 Tune in to hear why the fastest route into an AI answer might be a video you shot on your phone.