The Creative Life — with Jim Kroft

Hello everyone and welcome to “The Jim Kroft Podcast” where I explore the intersection between the business and arts worlds.

My exploration of this topic began while pounding the icy streets of Berlin where I found myself drawn back to the world of Twitter, now X.

Initially hesitant, I worried about the potential distraction from my work that another social media platform could pose.

This uncertainty propelled me to investigate how I could think outside the box and that's when I discovered Hypefury, a groundbreaking platform that empowers content creators in numerous ways, from content scheduling to monetization.

And so today I feel really lucky to to speak with Yannick Veys, Hypefury’s co-founder

During our conversation, we dive into various topics, including:
  • Building a personal brand or solo Twitter business
  • Advance content scheduling for finding your voice
  • Yannick's insights on the Twitter algorithm
  • Balancing content creation and business success
  • Hypefury's expansion, acquisitions, and future features
The appeal of X lies in its abundance of ideas, and few individuals understand its complexities better than Yannick.

Before we begin, I want to say thank you as always for all the support and if you enjoy the episode, please consider rating and reviewing!

I’m your host Jim Kroft and if you’re ready, let's dive!

YANNICK VEYS LINKS

- Hypefury
- Twitter

JIM KROFT LINKS

-  Jim on Twitter
-  Jim's Substack
-  Jim's Instagram

★ Support this podcast on Patreon ★

What is The Creative Life — with Jim Kroft?

🎙️ The Creative Life — with Jim Kroft

This podcast is for creatives who’ve chosen the long road.

Each week, I take one aspect of the creative life — a breakthrough, a challenge, or a tool that’s helping me — and share what I’m learning from the inside.

I started the show because I couldn’t find what I needed: a companion for the real challenges of making art while building a life around it.

The podcast swings between the psychological traps we face and the practical tools that keep me going. It moves between mindset and method — but always comes back to how we keep showing up.

I’m Jim, your host. I’ve lived a long life in the arts — full of meteoric highs and humbling lows.
Here are a few stops from the journey:

🎸 Released 7 records — from major labels to van tours
🎥 Filmed 6 feature docs, screened at 200+ festivals
🧠 Built a creative business in Berlin since 2013
✍️ Top 1% on Substack for weekly consistency
📈 Raised nearly €100K for refugee & Ukraine war efforts
🎧 The Creative Life has hit the Apple Podcast charts

Thanks for being here,
Jim

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