Hey Bo here.
I wanna share what I believe are the two biggest bottlenecks
that US entrepreneurs face.
And if your business is not where you want it to be, if you're struggling in any way
in your business, if you don't have the business of your dreams, it's probably
related to one of these two things.
First, we have to realize that we are in a trust recession.
People don't trust as easily as they used to because everybody's
trying to sell them something.
You know, everybody is out there saying that their product
or service is what you need.
It's the solution to your problems.
And it's just, it's just hard to trust people when you know that they're just
trying to sell you something, right?
And so I think people are really looking for more authentic creators.
People are buying from people who they actually like.
Know, like, and trust people that they've been following maybe for many months.
And that's something you have to realize is like people need to be nurtured
over many months, maybe even years before they actually buy from you.
And I think most people are just too focused on the short term.
They're trying to convert their audience into sales as fast as possible.
Yeah, and they're not doing the, the hard work that that's required
to nurture an audience over time and to just deliver value.
I don't even like the word nurture, actually, because it sounds like
you're just like warming them up so that eventually they'll buy from you.
But really it's just like being helpful, being helpful over a long
period of time to the point where people are gonna trust you enough to
actually buy something from you, maybe a higher ticket product or service.
And I realized this a while ago because I was on this guy's email
list I remember for years, and I saw this guy, he launched his product
every year, like I think he just did one launch a year for this product.
And I watched him launch this product like over four or five years.
And I never bought, but in like the fifth year that I saw him launch it,
I bought, and if he would've just been focused on short term marketing tactics
and just trying to extract the most amount from his audience as possible
in the shortest amount of time, like.
Do you think he would've made that sale?
Probably not.
You know, like if he wasn't consistent and if he didn't show up year after year, he
wouldn't have made that sale, you know?
So that just showed me like, oh, some people are gonna take a long time to buy,
and so you just have to stay in the game.
That's the whole point of the game, is just to stay in the game.
Right.
And people are just thinking too short term, I think.
And people are just thinking about the money, thinking about how they can extract
the most amount of money from their audience in the shortest time possible.
And that's just, that's not gonna help you win.
You know, like if you really wanna win, you have to show
your personality a little bit.
You have to put yourself out there.
You have to make content.
You have to show your face, let your voice be heard.
You gotta write emails to your email list on a regular
basis, consistently over time.
You gotta do all these things without the thought of like instant gratification
without the thought of like, how much money is this gonna make me when I send
this email to my email list, how much money is this podcast gonna make me
when I record it or this YouTube video?
It's like, that's how a lot of people think.
And I know that because I used to think that way too.
And I used to be a little bit too obsessed about that, like
the results of everything I did.
And I thought about things in a very like.
Direct response sort of way.
Like, if I do this, what's the immediate outcome?
Or like how much profit is this gonna generate?
And I thought of everything in kind of that analytical numbers sort of way.
But what I've found is that, one, it's stressful if you're
always thinking like that.
And then two, it doesn't really work like that.
The game isn't a linear game like that.
Like that's how people think is like, oh, if I do this, then I'll get this result.
And it's just so much more complex than people realize.
Like the whole internet marketing game, it's like people might have to.
They like, they might watch your YouTube video and then they see your
ad and then they sign up to your email list finally, and there's,
there's like so many touch points.
And then they read your emails for a few months and then they click on a
link in one of your emails finally, and then that takes 'em to an application.
And then they apply to work with you.
And then maybe they don't buy the first time they apply to work with you, but
then they keep reading your emails over more months and then they watch
some more YouTube videos from you.
And there's like all these touch points that happened before.
Maybe someday they finally.
Choose to work with you.
They choose to buy.
You know, that's how it actually works.
It's not like a step one, step two, step three, like, oh, someone sees
my ad, then they buy my product, then they buy my other product.
And it's not like a funnel like that, a traditional funnel.
That's how people think of online marketing.
But it doesn't really work like that in the real world.
That's a simplified, very basic way of thinking about it.
But in reality.
Your business is this ecosystem and this ecosystem of all these different moving
pieces is really designed to build trust over time, to add value over time and
to pos position yourself as an expert in your industry over a long period of time.
And eventually all of all of those things compound and create trust at scale.
And that's when you can have massive, massive amounts of success.
Like look at Hormoz.
Hormoze had a hundred million dollars launch.
Why?
Because he has been showing up consistently for years,
delivering value, building trust.
Like for years he didn't even sell anything, you know?
So he was just building that trust.
People trusted him as an authority.
He was showing his expertise, and when the time came for
him to finally sell something.
People bought, you know, and he made a lot of money because he had that trust.
So I think that's what you, what you have to realize is like it's a game of trust.
There are ways to accelerate trust building, like for example,
by making more long form content as a way to build trust faster.
So if you're not making long form content, long form podcasts or YouTube videos,
that's something you need to be doing.
Like I think that's really, really important.
Is to have some type of long form content and to also show your face,
like let people see you on camera, you know, and get a feel for who you
really are, or at the very least.
Let your voice be heard through like a podcast like I'm doing right now because
the voice transmits so much information.
And also when people see your face, trans transmits so much information to
people so people can actually read you.
They actually get a feel for who you are and if they, and they start to sense
whether they can trust you or not, right?
So trust is so important when it comes to sales.
If you're not making the amount of sales that you want in your business, it's
probably because people don't trust you.
Because people just don't know you.
You know, it's not anything personal, it's just because you probably haven't
been showing up consistently enough for people to even have a chance to get
to know you and trust you, you know?
So you gotta give people a chance.
You gotta put yourself out there.
That is key.
The other thing, the second thing, that's the big bottleneck
for most creators is traffic.
Most people, I find greatly underestimate the amount of traffic that they
have to generate in their business.
Most people are posting on social media.
Maybe they're posting some Instagram videos or whatever, some carousel
posts, or doing some YouTube videos, and they get a little bit of traffic.
They get a few clicks a day maybe to their landing page, and maybe they get
a couple email subscribers a day signing up to their email list, and that's
all cool, and you can grow that over time and that can increase, of course.
But that's not enough traffic.
You know, if you really want your business to like go to multiple six
or seven figures in the next year or two, you need to be generating
way more traffic than that.
You cannot be satisfied with like getting a couple clicks a day to
your page, to your sales page, or to your opt-in page or whatever.
You have to find ways to generate.
Massive amounts of traffic.
That's the fastest way to grow your business, is just generate more traffic.
If you double your traffic, you'll double your business.
If you 10 x your traffic, you'll 10 x your business.
Even if nothing else changes, even if all your marketing and stuff stays the same.
If you're able to generate 10 times more leads, you're
gonna make 10 times more money.
You know, it's just a basic math equation, you know?
And then if you.
Improve your marketing and your backend products and stuff and
say you double that, then you're gonna double your business.
Like if you can 10 x your traffic for example, then you 10 x your business.
But then if you double your marketing efforts on the backend and, and
have a better product or increase your customer lifetime value and
stuff and you double that, well then you just 20 x your business.
That's two times 10, you know?
So just by making a little few changes in your business, you can
20 x the amount of money you're making in a short amount of time.
And it's not as hard as people think.
The way to 10 x your traffic is not to just keep hustling
and doing 10 times more.
Uh, that's what Hormoz would probably tell you is like, just do 10 times more.
Just post 10 times a day instead of once a day.
That's not my philosophy.
That's not what I'm, I got into this game for.
I didn't be, I didn't get into this game to be an influencer
and to be social media famous.
I got into this business so I could help people and also create a good level
of freedom for myself and my life and my fam and for my family, you know.
And so if you don't wanna post 10 times a day on social media and play that
whole game, then you have to be smarter.
You have to work smarter, not harder.
So you have to find ways that you can get leverage.
How can you do the same amount of work but get 10 times the results?
And I'm biased.
Maybe because this worked for me.
This has always worked for me.
But paid ads, I believe are the way to do that.
That is the way that you can take one piece of content that you created and you
can amplify that to millions of people.
So instead of posting on Instagram every day trying to get views, you
could just post once, just get one video, just make one good video.
Instead of having to make 30 videos like one a day, you could
just make one video a month.
And then put some ad spend behind that video, and you would get probably more
views on that video than you got from ins from posting on Instagram every day.
You know?
So you're doing one 30th of the work, you're doing way less work,
but you're getting the same, if not greater rewards from that, you know?
So that is how you can work smarter, not harder, is by thinking about
ways that you can use your money for growth instead of your time.
Because your time is always gonna be a limited resource.
There's always gonna be a limit on how much you can grow.
If you're thinking in, in that way, you know, like, how can I just do
more of what I'm already doing?
Probably you're already burned out and so you don't want to be doing more.
Now, there's other ways to get leverage.
Like you could hire people to do stuff for you.
Maybe instead of editing your own videos, you hire somebody to edit them for you,
and that's a way to get a little bit of leverage, so then you can post more,
more videos with less effort, you know?
So paid ads aren't the only way, but that's just my preferred way
because that has been the biggest game changer for me is running ads.
I started running ads in in 2020, and it completely changed my life.
I went from struggling to pay my rent to making multiple six figures
in profit in less than a year.
It completely changed everything for me, and so I'm biased maybe, but that's
what I recommend to most people is like, figure out the paid ads game.
Not saying that you shouldn't do organic marketing.
You should do both.
But get both of them working because you never want to be single source dependent.
That's a big mistake creators make is they, they only have
one source for their leads.
And if that's organic marketing, then that's, that's the
only way you can get leads.
Right?
But if you have paid ads working and organic marketing working.
Now you're not single source dependent.
Now you have leads coming from two different flows, two different
sources, and then also the organic marketing helps reduce your cost
per acquisition for the ads.
So it makes your ads cheaper, basically.
And then people from your ads are gonna see your organic content, and then they're
gonna buy maybe from your organic content.
So your ads work better, your organic content works better.
People follow you on Instagram or whatever because they saw your ad.
So like having both of those running, I call it hybrid marketing.
A combination of organic and paid.
Having both of those running, that's gonna be the thing that really
puts Rocket fuel on your business and takes you to the next level.
So, long story short, those are the two things you need.
You need to a way to generate a lot of traffic in your business and get more
people to click on your links, more people to see what you have to offer.
And then you need people's trust.
You need both of those things because just because someone like clicks
on your link and they go sign up to your lead magnet or whatever, doesn't
mean that they're gonna buy from you.
Most likely they're never gonna buy from you, probably because you don't
have a good follow-up process in place.
You don't have consistent emails that are going out to those
people after they sign up.
You're not making long form content that builds trust with
people over a long period of time.
You have to have all of these pieces in place if you want to have a truly
successful, prosperous business.
So I hope that helps.
I'll talk to you in the next one piece.