Brand Growth Heroes

How to build a food business that sells across borders AND to massive US investors!

Show Notes

If you’re thinking about building the kind of food business that creates its very own category, where it continues to win for years to come, then you need to listen to this episode where we interview Cullen Allen, co-founder of Ireland’s original insurgent food brand, Cully & Sully.

In this interview, you’re going to learn what an obsession with product really means; the common mistakes that Cullen has seen prove fatal for many scaling food brands over the past 20 years; and what it’s like to love going to bed with your investor every day.

Launched in 2004, Cully and Sully soups, broths and pies are still market leaders in Ireland, but also racing up the ladder as the challenger brand in UK Chilled Soup, where their delicious range of soups is available in over 5000 stores nationwide. (Tesco, Co-op, Asda).

https://cullyandsully.com/our-meals

The pea soup Cully mentions during the interview:
tesco.com/groceries/en-GB/products/268045486

Creators and Guests

G
Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.