Companies often find themselves selling against much bigger competitors. Those competitors often have strong brand names and large market shares. To win in those competitive sales efforts, your company is in a David v. Goliath scenario. This episode is about how to win that fight even though your company is not the biggest player in the fight.
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The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.