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If you want to book more and better speaking opportunities, this is the episode for you.
I take a closer look at the process most speakers miss, not because they haven't had any success selling their offerings, but precisely because they have. Speaking works in the opposite way to almost everything else. It's an inverted commercial model. We need to embrace this fact and invest our time, energy, and budget accordingly, if we want to book more and better stages, charge or raise our speaker fees, and develop a sustainable pipeline of keynotes and speaking engagements.
There's a paradox at the center of what it takes to do this well. Get ready to reverse your process!
Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→
Get the full transcript and visual model from this episode→
Get my best resources for keynote speakers→
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I take a closer look at the process most speakers miss, not because they haven't had any success selling their offerings, but precisely because they have. Speaking works in the opposite way to almost everything else. It's an inverted commercial model. We need to embrace this fact and invest our time, energy, and budget accordingly, if we want to book more and better stages, charge or raise our speaker fees, and develop a sustainable pipeline of keynotes and speaking engagements.
There's a paradox at the center of what it takes to do this well. Get ready to reverse your process!
Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→
Get the full transcript and visual model from this episode→
Get my best resources for keynote speakers→
***
ABOUT ME, JAY ACUNZO
I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.
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ENJOY THE SHOW? PLEASE SAY THANKS!
Creators and Guests
What is Why They Resonate?
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how greater communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.