On Marketing

Most marketers say they want attention

Few know how to day trade it

📺 Click to watch on YouTube
📹 Recorded on April 15th, 2025

In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee

This isn't a hype piece (book)

It's a reality check for marketers trying to keep up with where attention is moving

In the episode, I share:
  • A quick overview of Day Trading Attention
  • A few caveats (because not all of it lands)
  • 5 insights worth bookmarking
  • 3 reflection questions to sharpen your strategy
Whether you love Gary or eye-roll at his grindset gospel

There's a nugget in this book to improve your marketing

Enjoy the episode :)

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// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!