Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4.
In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a long-term strategy and understand local market trends when entering China. We also discuss the impact of COVID-19 on companies' strategies in China and the importance of adapting to technological advancements, addressing misinformation, and prioritizing sustainability in the advertising industry. Michel also discusses his excitement about the Indian and Vietnamese markets. Enjoy!
Topics Discussed and Key Points:
● Energy and growth in the APAC region
● China's innovation track record
● Opportunities and challenges of doing business in China
● The importance of long-term strategic thinking while entering the Chinese market
● Impact of COVID-19 on companies' strategies in China
● The importance of international market exposure and learning from different regions
● The success story of Tim Hortons and coffee culture in China
● Exciting consumer markets in APAC beyond China (India and Vietnam)
● Regional strategies for APAC
● Importance of local presence in key markets
● The evolution of regional HQ strategies over time.
● Impact of technology on the advertising industry and daily lives
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.