Uber: Part One

The story of Uber begins in the year 2008.

That’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris.

One freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation.

Not knowing when, or if, you’ll find a cab is an emotional rollercoaster.

Kalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle.

Join me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. 

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

✅Learn how you can work with Jennifer Clinehens and Choice Hacking

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience 

★ Support this podcast ★

What is Choice Hacking: The Marketing Psychology Podcast?

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.

If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

And how you can apply the same insights, even without a Fortune 500 budget.

Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).

Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….

This podcast will change the way you think about marketing and business forever.

“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener