Room For Growth

What does an exceptional in-store shopping experience look like? What about a frictionless visit to your doctor’s office? Or your bank? One BCG study estimates that retail, health care, and financial services brands creating highly personalized moments for their consumers will drive 6–10% revenue growth or an $800 billion income shift for the 15% of companies nailing this growth marketing fundamentals. Moreover, brands integrating advanced digital technologies with proprietary data will realize that profit is two to three times faster than brands that don’t. Today, we’re exploring this big business showdown as Billie and Billy highlight top performers making quick wins in the race to profitable personalization. Spoiler alert? It might not be the digital-native brands you’ve come to expect.Hot topics discussed:The low-hanging fruit where companies can most easily create customized experiences to drive quick rewardsBlending in-store and digital experiences to boost delight and unlock new personalization opportunitiesWhy experimentation is an essential tool for identifying successful (or unsuccessful) personalization tactics Keep the growth going: Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

Show Notes

What does an exceptional in-store shopping experience look like? What about a frictionless visit to your doctor’s office? Or your bank? One BCG study estimates that retail, health care, and financial services brands creating highly personalized moments for their consumers will drive 6–10% revenue growth or an $800 billion income shift for the 15% of companies nailing this growth marketing fundamentals. Moreover, brands integrating advanced digital technologies with proprietary data will realize that profit is two to three times faster than brands that don’t. 

Today, we’re exploring this big business showdown as Billie and Billy highlight top performers making quick wins in the race to profitable personalization. Spoiler alert? It might not be the digital-native brands you’ve come to expect.

Hot topics discussed:

  • The low-hanging fruit where companies can most easily create customized experiences to drive quick rewards
  • Blending in-store and digital experiences to boost delight and unlock new personalization opportunities
  • Why experimentation is an essential tool for identifying successful (or unsuccessful) personalization tactics 

Keep the growth going: 

  • Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
  • Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
  • Follow WillowTree on LinkedIn

What is Room For Growth?

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!