Attributed - A podcast by Dreamdata

Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?

Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.

Some insights:

- Why is product-led growth important
- How do you build a successful product-led B2B business?
- How to still stay customer-focused?
- Turning your product into a growth engine

Follow Esben Friis-Jensen LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Esben Friis-Jensen
Co-founder of @getuserflow and @Cobalt_io - Jack of all trades, master of none.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.