If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.
When you have millions of people out there who already consider you an expert, it’s hard to imagine that you’d also want to do an authority-building book.
Yet
Jake Claver, who’s already co-written two books, just released his first solo one,
Everyone Gets to Win—and it's a fable, not a business manual. He's spent the past five or six years building multiple companies and living by a philosophy of aligning incentives rather than playing zero-sum games, and instead of writing another how-to book, he wrote a parable his own son could eventually read.
Jake and his business partner Max met on Twitter and built a mastermind group with about 17,000 members focused on financial education and pooled investments through special purpose vehicles. They co-authored two books together—
Wealth in Numbers was the first—before Jake decided to write a fable. The genre wasn't incidental. Jake wanted something simple enough that a third-grader could understand it, and vague enough on names that the real people whose situations inspired it could keep their privacy.
We get into why he thinks you don't need ten years of expertise to start building authority (20 to 50 hours of hands-on experience beats four years of school, in his view), why niche podcasts tend to sell more books than massive ones and how he thinks about his sprawling list of companies not as separate businesses but as pieces of one long-term goal—the same way he'd frame Elon Musk's companies as everything required to colonize Mars.
In this episode:
- Why Jake chose a fable over a straightforward business book for Everyone Gets to Win
- His case for why 20 to 50 hours of hands-on experience can outweigh years of formal study
- His case for why you don't need a decade of expertise to write an authority-building book—20 to 50 hours of hands-on experience beats four years of school, in his view
- The co-authoring process behind Wealth in Numbers, including how he and Max split the work—Max spent about a year on research and writing while Jake proofread for alignment
- Why he thinks a book still matters even with millions of followers already built, and the "billboard" perception he says only authorship can buy
- His book launch playbook—getting listed in Barnes & Noble and Amazon, front-loading reviews and why building a social media following first makes a launch land harder
- The Grant Cardone and Alex Hormozi examples he points to as proof that a short book can convert readers just as well as a record-setting launch weekend can
Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉
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Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna
Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉
https://www.legacylaunchpadpub.com/apply
And if you just want to know more about me, 👉
www.annadavid.com
Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!
What is Behind the Book Cover?
A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.
Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.
Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.
Behind the Book Cover is brought to you by Authority Network.
Find out whether a book could help grow your business:
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