Brand Builders: How This Skincare Brand Uses Content As A Superpower And Takes Beauty Beyond The Binary #490

On today’s episode of Brand Builders, Attentive’s Brooke Burdge chats with Michael Engert, Co-founder and President of beauty brand, Very Good Light. As the former CMO of Cynthia Rowley and Head of Direct to Consumer at Supergoop, this isn’t Michael’s first rodeo. He shares everything from why brand affinity starts with a quality product, how they leverage content to feed awareness, and so much more.

Show Notes

• Try Privy for FREE today
• Follow Brooke on Twitter
• Check out Very Good Light
• Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
• Check out Privy Masterclass
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Get your free copy of Ecommerce Marketing Recipes

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What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.