Show Notes
In this episode, Don interviews James Creech! He is the CEO and Co-Founder of Measure Studio, a social analytics tool that benchmarks content performance across Instagram, YouTube, Facebook, and Twitter. Finding a successful content strategy isn’t easy, but with Measure Studio, brands, publishers, and creators can identify which posts are doing well and what can be improved.
James talks about Measure Studio’s social media data tracking, which helps businesses understand what types of their social content perform best with target audiences, and how changes in social media trends affect this. He also highlights the impact the pandemic has had on social media, including the role it played in campaign tactics during the US presidential elections in 2020.
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About My Company Story
A Podcast for business owners by business owners. Each episode will explore the challenges business owners face and how they’ve overcome them.