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You’re someone who spends hours getting lost in a fashion idea, drawing and redesigning a garment over and over again until it’s just right. But once those ideas are perfected you’re not sure how to go from hand drawing on a napkin to holding that garment in your hands. But you can wade through the uncertainty of becoming a startup fashion designer, your dream can come true! Which is exactly what Anouchka Santella of Wear Gold clothing line did. And in this episode of the Successful Fashion Designer podcast, Heidi introduces you to her, where they talk about how she became a startup fashion designer. In the interview (which you'll love) we will cover: How to take napkin drawings from concept to an actual product line Finding a reliable team of seamstresses and pattern makers Deciding to keep your garment production local and cost effective Why you shouldn't be afraid to take risks with your first fashion Line How to drive sales to your design website in a cost effective way Why it's important to take the right margin on your final garments Her decision to design something that would create less waste in our landfills Why you shouldn't be ashamed of your retail price point How she funded her startup fashion design brand The importance of having the self discipline to get to the finish line slowly Press the orange play button below to listen here, or listen on Apple Podcasts: Anouchka Santella was a journalism major who has taken her pipe dream and made herself into a full fledged fashion designer with her startup fashion line called Wear Gold, in only 6 months. Like you Anouchka Santella was just a girl with a passion for fashion design. She had no experience or education in fashion design, pattern making or sewing, so she never thought she could become a designer. That was as big of a dream as becoming a “big music star or movie actress”. Like many designers she noticed a hole in the fashion marketplace that she wanted to fill. Where fast fashion is on the rise and so are the piles of garbage in the landfills, she wanted to create a line that would stand the test of time. What's it like starting your own Fashion Design line - you might wonder? She shares the trials and tribulations of creating a fashion line that is manufactured in her country of origin and keeping the price point reasonable. She shares some of her “ahh ha” moments about what it really costs to have clothing made and how flighty people in the industry can be.
You’re someone who spends hours getting lost in a fashion idea, drawing and redesigning a garment over and over again until it’s just right. But once those ideas are perfected you’re not sure how to go from hand drawing on a napkin to holding that garment in your hands.
But you can wade through the uncertainty of becoming a startup fashion designer, your dream can come true!
Which is exactly what Anouchka Santella of Wear Gold clothing line did. And in this episode of the Successful Fashion Designer podcast, Heidi introduces you to her, where they talk about how she became a startup fashion designer.
In the interview (which you'll love) we will cover:Anouchka Santella was a journalism major who has taken her pipe dream and made herself into a full fledged fashion designer with her startup fashion line called Wear Gold, in only 6 months.
Like you Anouchka Santella was just a girl with a passion for fashion design.She had no experience or education in fashion design, pattern making or sewing, so she never thought she could become a designer. That was as big of a dream as becoming a “big music star or movie actress”. Like many designers she noticed a hole in the fashion marketplace that she wanted to fill. Where fast fashion is on the rise and so are the piles of garbage in the landfills, she wanted to create a line that would stand the test of time.
What's it like starting your own Fashion Design line - you might wonder?She shares the trials and tribulations of creating a fashion line that is manufactured in her country of origin and keeping the price point reasonable. She shares some of her “ahh ha” moments about what it really costs to have clothing made and how flighty people in the industry can be.
This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)