Audio’s Identity Crisis (and How to Fix It) with Mark Levin (Consumable)

Mark Levin, Founder and CEO of Consumable, joins Jared to unpack how a patented audio format turned mobile apps into a measurable, high-performing audio channel. From inserting audio ads into gaming and news apps to building audience identity without cookies, Mark shares how Consumable scaled to hundreds of millions in revenue — and why his number one piece of advice for every publisher is the same: own your audience, or someone else will.

What is AdTech Unwrapped?

Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.