The Cheat Code & Friends

In a crowded marketplace, where there are often numerous options for B2B solutions, a strong brand is a way to rise above the noise, establish credibility, and create lasting relationships with customers and prospects. It's not just about a logo or a tagline; it's about the overall perception and reputation your startup has in the minds of your target audience. In this episode of The Cheat Code, hosts Josh Wagner and Justin Gray welcome Goldie co-founder and CEO Scott Albro. Building up a brand and leveraging it to boost leads and increase conversions was a key part of his success in growing his previous company TOPO and establishing it as a key industry player. Scott explains why his “cheat” of continually prioritizing the brand goes far beyond the artwork and why founders of B2B startups need a strong brand in today’s competitive market.

Show Notes

In a crowded marketplace, where there are often numerous options for B2B solutions, a strong brand is a way to rise above the noise, establish credibility, and create lasting relationships with customers and prospects. It's not just about a logo or a tagline; it's about the overall perception and reputation your startup has in the minds of your target audience. In this episode of The Cheat Code, hosts Josh Wagner and Justin Gray welcome Goldie co-founder and CEO Scott Albro. Building up a brand and leveraging it to boost leads and increase conversions was a key part of his success in growing his previous company TOPO and establishing it as a key industry player. Scott explains why his “cheat” of continually prioritizing the brand goes far beyond the artwork and why founders of B2B startups need a strong brand in today’s competitive market.

What is The Cheat Code & Friends?

Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.

Game over.