The High Performance Herd

AI and fleet utilization are reshaping modern trucking. Marc El Khoury, Co Founder and CEO of aifleet, explores how artificial intelligence can help trucking companies unlock more capacity, improve operational efficiency, and build a more intelligent freight network.

This conversation goes beyond AI hype to examine the real operational challenges facing trucking fleets. Marc shares insights into fleet utilization, asset productivity, driver experience, network optimization, and the decisions required to build a more efficient trucking operation.

00:00 AI Meets the Real Problems Inside Trucking Operations
05:12 Turning Fleet Utilization Into Untapped Operating Capacity
10:38 AI Driven Decisions Across Modern Freight Networks
16:24 Improving Truck Productivity Without Adding More Assets
22:17 Building Technology Around Drivers And Fleet Operations
28:41 Scaling Trucking Efficiency Through Better Data And AI
34:06 The Next Competitive Advantage In Fleet Utilization

You can get in touch with Marc El Khoury here on LinkedIn:
https://www.linkedin.com/in/marc-el-khoury-a59b111/
Website: https://aifleet.com/

I hope you enjoyed this episode of The High-Performance Herd!
– David and The High-Performance Herd Podcast team :)

Connect with me: LinkedIn - https://www.linkedin.com/in/david-quick-leadership-coaching/


Listen to The High-Performance Herd on these podcast platforms: 
Spotify: https://open.spotify.com/show/2jjo3iCYhMkK7OSnPc19SE
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-high-performance-herd/id1874589807
Amazon Podcasts: https://music.amazon.com/podcasts/712017ad-55b4-427e-8c88-4942bfb5f1ad

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The High-Performance Herd is a podcast for CEOs and founders who refuse to sacrifice everything for success. Hosted by David Quick, an executive coach who's been in the CEO seat three times and coached over 1,500 leaders, each episode features candid peer conversations with business leaders navigating the messy reality of scaling teams, building high-performing cultures, and leading without burning out.
David brings a bull's perspective to leadership—focused on multiplying impact without multiplying hours, building teams that perform without constant direction, and thriving rather than just surviving. Whether you're a bottleneck CEO where everything runs through you, managing a disconnected leadership team, or working 60-70 hour weeks wondering if there's a better way, this podcast delivers practical insights from leaders who've found their path from overextended operator to empowered leader.

What is The High Performance Herd?

Welcome to The High-Performance Herd, where CEOs and founders learn to multiply impact without multiplying hours. I'm David Quick—I've been in the CEO seat three times and coached over 1,500 leaders through the messy reality of scaling teams and building high-performing cultures.
This podcast features peer conversations with business leaders navigating real challenges: being the bottleneck where everything runs through you, managing disconnected leadership teams, working unsustainable hours, or leading teams that need constant direction.
We explore how to transition from overextended operator to empowered leader, build teams that perform without micromanagement, and create the leverage that lets you thrive instead of just survive. No guru nonsense—just honest conversations between bulls who've been in the arena.
Whether you're scaling from founder-led sales to a real team, struggling with misaligned leaders, or wondering if there's a better way than working 70-hour weeks, you'll find practical frameworks and real stories from leaders who've found their path.
This is The High-Performance Herd.