“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.”
Think fast. How many lead magnets have you created for your business?
For this iteration of my business, I have created at least 6 different lead magnets. Rarely have I created one that I was really satisfied with.
I've spent so much time and energy trying to devise an irresistible opt-in that would lead people to my work.
And it's hard to do, but know there is a different way.
This is what Bev Feldman is here to talk about because trying to find that unicorn lead magnet was making marketing suck more for her and not less. So she went a different way.
In this episode, you will hear:
- The pressure of social media and the overwhelming task of creating appealing lead magnets
- Frustration with the conventional approach to creating lead magnets and opt-ins
- Bev’s decision process to “sell” her newsletter
- The significance of creating engaging emails that encourage responses and conversations.
Full show notes and transcript are
here
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)