Chris Detzel: Perfect welcome to another peers over beers i'm Chris Detzel and today we have special guests, but she's been on before. 3 00:00:10.710 --> 00:00:12.330 Allison Boudreau (she/her): allison boudreau hey everyone. 4 00:00:13.049 --> 00:00:14.099 Chris Detzel: allison how are you. 5 00:00:14.400 --> 00:00:16.350 Allison Boudreau (she/her): I am doing fantastic, how are you Chris. 6 00:00:16.800 --> 00:00:20.820 Chris Detzel: doing well, tell me what tell me what you do and your title and all that stuff again. 7 00:00:21.060 --> 00:00:21.450 Allison Boudreau (she/her): yeah. 8 00:00:21.480 --> 00:00:22.470 Chris Detzel: Just for the audience again. 9 00:00:22.710 --> 00:00:31.800 Allison Boudreau (she/her): No worries so i'm allison boudreaux I am the director of digital programs education and Community over at calyx we are a Telecom. 10 00:00:32.460 --> 00:00:51.660 Allison Boudreau (she/her): software and hardware provider across the US and globally and my team really focuses on customer success at scale so we're really focused on enabling customers answering customer questions and really building Community amongst our customers in very different ways. 11 00:00:52.440 --> 00:00:59.370 Chris Detzel: You know you have a really long title mine got long to my my title is director of customer Community engagement. 12 00:00:59.730 --> 00:01:06.030 Chris Detzel: wonder yeah and I was like yeah I like that title because before it was program manager community. 13 00:01:09.360 --> 00:01:10.650 Chris Detzel: Bosco can we change it. 14 00:01:10.770 --> 00:01:23.730 Chris Detzel: You know, because it doesn't really justify what I do you like a program this isn't because then they were like well in the system, it says program director i'm like I don't I mean that's just boring. 15 00:01:24.660 --> 00:01:25.170 Allison Boudreau (she/her): You know it's. 16 00:01:25.680 --> 00:01:28.080 Allison Boudreau (she/her): We have a lot of new people starting and. 17 00:01:28.620 --> 00:01:37.080 Allison Boudreau (she/her): One of my colleagues reached out to me and said, if a very long title, but it doesn't really tell me what you do at calyx and I was like yeah let's have a conversation about that, because it is. 18 00:01:37.410 --> 00:01:51.030 Allison Boudreau (she/her): People don't really understand what a digital program is or what a community is until we really talk about it, so I like customer engagement that's kind of where i'm going in my next promotion for sure is having customer engagement and education, and my title. 19 00:01:51.690 --> 00:01:59.700 Chris Detzel: Now I like that I like the engagement piece alive and because it to me as yes, I do customer engagement, but I also do. 20 00:02:01.050 --> 00:02:08.700 Chris Detzel: Employee engagement, I also do partner engagement and potential prospect engaged is it's kind of all across the board. 21 00:02:09.870 --> 00:02:24.240 Chris Detzel: But I digress a little bit today during our pre show we kind of talked about some virtual events and onsite events that Hugh are in charge of and that you are helping training the events team and. 22 00:02:24.720 --> 00:02:33.300 Chris Detzel: All those kinds of things, and you know there's a lot of that going on right now and i'm interested in because it's going on with me as well. 23 00:02:34.740 --> 00:02:50.910 Chris Detzel: And so, for selfish reasons, you know you're the expert in these things and been doing it for a while, would love to kind of get your view of one is maybe an outline of how you guys are thinking about events virtually maybe even the onsite stuff. 24 00:02:51.030 --> 00:02:52.050 Chris Detzel: From a community. 25 00:02:52.830 --> 00:02:56.760 Chris Detzel: Education space or digital programs or I don't know whatever piece. 26 00:02:57.840 --> 00:02:58.440 Chris Detzel: Your title. 27 00:02:58.770 --> 00:02:59.640 Chris Detzel: That deals with but. 28 00:03:00.690 --> 00:03:06.300 Chris Detzel: So I just want to hear more and then i'll ask questions you know from there, because this is intrigued me. 29 00:03:06.720 --> 00:03:14.880 Allison Boudreau (she/her): yeah yeah so i'm just a little bit of history about my time at calyx I actually came in as a trade show manager on the marketing team. 30 00:03:14.910 --> 00:03:15.780 Allison Boudreau (she/her): 12 years ago. 31 00:03:16.500 --> 00:03:27.240 Allison Boudreau (she/her): Okay, so i'd come from healthcare before coming into telecom events and trade shows was a great place to start because I got to learn about customer problems and I got to learn about the industry very quickly. 32 00:03:28.740 --> 00:03:35.850 Allison Boudreau (she/her): And you know over my time I worked into marketing campaigns and communications and demand generation and overseeing the full events team. 33 00:03:36.210 --> 00:03:46.350 Allison Boudreau (she/her): Until I came into customer success, and when I came over to customer success, I was a team of one doing what I am doing now, with a team of 15. 34 00:03:47.250 --> 00:04:03.900 Allison Boudreau (she/her): Definitely not doing it as well, but just trying to figure out the bones of you know, we have a great premier customer success team they're the one to one engagement right they don't think about traditionally my job, and my puzzle to kind of build was success at scale. 35 00:04:04.260 --> 00:04:04.920 Allison Boudreau (she/her): And so. 36 00:04:04.980 --> 00:04:05.940 Allison Boudreau (she/her): That in. 37 00:04:06.030 --> 00:04:09.090 Chris Detzel: I mean, at one time, that is one too many 100%. 38 00:04:09.990 --> 00:04:17.040 Allison Boudreau (she/her): And one of the things that we were tasked with was this idea of what we call circles of success and so that's. 39 00:04:17.430 --> 00:04:24.540 Allison Boudreau (she/her): Think about my title it's the digital programs piece virtual engagements and in person engagements for. 40 00:04:25.110 --> 00:04:42.570 Allison Boudreau (she/her): Customers post sale so i'm not handling trade shows i'm not handling our large user group, we have an incredible events team that does that very, very well, but we kind of clip in two pieces of that so circles of success, we were talking about these are. 41 00:04:44.280 --> 00:04:52.020 Allison Boudreau (she/her): small group discussions, so it really shouldn't be larger than 10 people because, once you get past that people won't really engage the listen. 42 00:04:52.710 --> 00:05:01.110 Allison Boudreau (she/her): But they won't chime in as much, and we we bring them together to talk about a topic so, for example, marketing campaign best practices. 43 00:05:01.830 --> 00:05:08.940 Allison Boudreau (she/her): will bring together a group of marketers and say okay we're not going to talk we're moderating this discussion, and we want to hear. 44 00:05:09.480 --> 00:05:20.430 Allison Boudreau (she/her): You know what is the best campaign that you've run lately, and why was it a success and then they'll all answer and what's really magical about these kind of sessions is. 45 00:05:20.970 --> 00:05:31.800 Allison Boudreau (she/her): The sharing that happens between the people at the table you're you're able to ask those follow up questions of like I tried that but this didn't quite work and people are chiming in saying well have you tried this or. 46 00:05:32.460 --> 00:05:43.140 Allison Boudreau (she/her): And it becomes this great sharing of people who are in the job doing the work that have kind of you know, expertise in a way that we at calyx don't. 47 00:05:43.200 --> 00:05:47.370 Allison Boudreau (she/her): Have right and we're just facilitating the discussion. 48 00:05:48.390 --> 00:05:58.740 Allison Boudreau (she/her): We started when I joined this team, we had three a week, this was pre pandemic so in 2019 we ran three of these sessions a week, which is different audiences across our. 49 00:05:58.740 --> 00:05:59.220 Allison Boudreau (she/her): business. 50 00:05:59.250 --> 00:06:00.570 Chris Detzel: And this is the virtual piece right. 51 00:06:00.660 --> 00:06:03.270 Allison Boudreau (she/her): This is all virtual digital so yeah hundred percent. 52 00:06:04.230 --> 00:06:12.240 Allison Boudreau (she/her): And we did have some in person like we would link into kind of industry events and work with the event team to say hey if we could. 53 00:06:12.720 --> 00:06:22.770 Allison Boudreau (she/her): sponsor like an hour long session we have something really different that's not a PowerPoint presentation right let's let your event attendees come here and have these conversations and we'll show you how to do it. 54 00:06:24.450 --> 00:06:25.410 Allison Boudreau (she/her): And then covert head. 55 00:06:26.610 --> 00:06:30.330 Allison Boudreau (she/her): And we went from three sessions a week to 25. 56 00:06:31.260 --> 00:06:31.500 Chris Detzel: well. 57 00:06:32.100 --> 00:06:40.500 Allison Boudreau (she/her): Because everything was a virtual and you know we work with telecom providers who were had a huge it actually gave me. 58 00:06:41.700 --> 00:06:50.520 Allison Boudreau (she/her): I think about it getting the chills we facilitated conversations of companies who were trying to figure out how to get wi fi to the kids who now had to do. 59 00:06:50.880 --> 00:07:01.410 Allison Boudreau (she/her): You know, school virtually people who are working from home how to get in and install that Internet to somebody's home without you know contracting coven are bringing so it was. 60 00:07:02.610 --> 00:07:09.330 Allison Boudreau (she/her): It was a lot of work to kind of ramp from that three week to 25 but the conversations customers were grateful for us. 61 00:07:09.810 --> 00:07:23.190 Allison Boudreau (she/her): They were like also hearing you know what other you know how do you put wi fi on a school bus and put it in the school parking lot so all the kids can like it, I mean it was just incredible they were grateful for us, I was grateful that we could offer that to them. 62 00:07:24.360 --> 00:07:33.900 Allison Boudreau (she/her): And then we just stayed on that cadence, so we are running between 15 and 25 of these circles events in addition to other virtual sessions a week. 63 00:07:34.680 --> 00:07:38.040 Chris Detzel: So that sounds like a lot of activity, and I have a question that goes. 64 00:07:38.070 --> 00:07:50.220 Chris Detzel: Very good thing for me is is I kind of think about stuff like this is how do you track it, how do you, you know, are you creating additional content from that so are you recording them, then you know. 65 00:07:50.790 --> 00:08:03.630 Chris Detzel: You know and and then writing blogs about it, or you know all that kind of stuff that I think introducing training into this helps somehow you know, bringing in you know I think there's lots of opportunity, can you tell me a little bit more about that. 66 00:08:03.870 --> 00:08:08.520 Allison Boudreau (she/her): yeah so that's exactly what we plant, so we do not record the sessions. 67 00:08:08.610 --> 00:08:10.800 Allison Boudreau (she/her): We want to make sure that people are open. 68 00:08:11.190 --> 00:08:15.600 Allison Boudreau (she/her): feel like they can you know because it's a vulnerable space for people to go I don't know how to do this. 69 00:08:15.690 --> 00:08:29.640 Allison Boudreau (she/her): yeah, and so what our team does is, we will take notes on the call right, we do have like a slide with questions it's nothing it's not heavy for us, we don't want people to like have to flip through you know, a whole bunch. 70 00:08:29.670 --> 00:08:34.800 Allison Boudreau (she/her): Of slides, but then kind of the key takeaways we turn those into knowledge base articles. 71 00:08:34.860 --> 00:08:35.760 Chris Detzel: On the cocoa coffee. 72 00:08:35.850 --> 00:08:42.930 Allison Boudreau (she/her): Right so have a question about this read this article here's what other providers are doing, you know we kind of have those. 73 00:08:44.160 --> 00:08:52.290 Allison Boudreau (she/her): When we start to see trends, what we do is, we take the good questions from circles and we turn them into enablement webinars. 74 00:08:52.560 --> 00:08:53.730 Allison Boudreau (she/her): So as we're. 75 00:08:54.090 --> 00:09:00.210 Allison Boudreau (she/her): You know, enabling our customers to use our products it's like hey and, by the way, customers usually ask questions about X. 76 00:09:00.630 --> 00:09:02.700 Allison Boudreau (she/her): Here are some of the things our customers are doing. 77 00:09:03.030 --> 00:09:09.210 Allison Boudreau (she/her): You know and that's more of a PowerPoint presentation, but that's a piece, for us to help enable customers at scale. 78 00:09:11.700 --> 00:09:14.040 Allison Boudreau (she/her): yeah I gosh you asked me so much in that first track. 79 00:09:14.070 --> 00:09:17.550 Chris Detzel: Jackie yeah, what do you what is what's kind of the kpis there are. 80 00:09:18.000 --> 00:09:19.440 Chris Detzel: You know that kind of stuff. 81 00:09:19.650 --> 00:09:20.730 Allison Boudreau (she/her): yeah so for us. 82 00:09:22.530 --> 00:09:30.510 Allison Boudreau (she/her): What I, and this is the other great thing our leadership team has said, a circles, is a success if two people are on it. 83 00:09:30.690 --> 00:09:31.770 Allison Boudreau (she/her): Because we're having. 84 00:09:32.940 --> 00:09:34.410 Allison Boudreau (she/her): That at scale conversation. 85 00:09:34.620 --> 00:09:36.000 Chris Detzel: went over beyond, I have three. 86 00:09:36.300 --> 00:09:40.050 Allison Boudreau (she/her): Oh, my gosh amazing right we actually kept registration. 87 00:09:40.830 --> 00:09:42.720 Allison Boudreau (she/her): Because we didn't want them to become a. 88 00:09:43.230 --> 00:09:43.710 Chris Detzel: yeah makes it. 89 00:09:43.770 --> 00:09:45.360 Allison Boudreau (she/her): Where nobody's talking right so. 90 00:09:46.470 --> 00:09:54.750 Allison Boudreau (she/her): So we we have you know we want people to be engaged we ask them questions after was this useful we track that kind of like MPs score. 91 00:09:55.830 --> 00:09:58.560 Allison Boudreau (she/her): You put MPs or something, and you know afterwards or. 92 00:09:59.160 --> 00:10:01.740 Allison Boudreau (she/her): dinner afterwards for sure. 93 00:10:03.330 --> 00:10:21.270 Allison Boudreau (she/her): And then you know from like a really tactical kind of Look, we, the system we use to host the session flows into our database, so we we track everything their automated so saves my team a bit of work on the back end they're not having to upload lists and download this and. 94 00:10:21.300 --> 00:10:26.790 Chris Detzel: Tell me, I don't know what you use but me zoom push that into like marketa or salesforce or whatever. 95 00:10:27.750 --> 00:10:30.540 Allison Boudreau (she/her): percent yeah and then we can you know, look at that over. 96 00:10:30.990 --> 00:10:42.720 Allison Boudreau (she/her): And what's incredible I always go is this going to be the quarter that we're going to like not have as many attendees this is going to be the quarter that you know people are going to say no, and every quarter quarter over quarter, because we add new topics. 97 00:10:43.140 --> 00:10:45.000 Allison Boudreau (she/her): Because we add new products because. 98 00:10:45.210 --> 00:10:50.340 Allison Boudreau (she/her): New customers are coming in it's never the same conversation twice, we just keep. 99 00:10:51.540 --> 00:10:54.240 Allison Boudreau (she/her): Killing it, I mean it's awesome i'm so proud of my team. 100 00:10:55.770 --> 00:11:00.900 Chris Detzel: yeah in tactically i'm just thinking about some of those tactics is so. 101 00:11:02.130 --> 00:11:03.840 Chris Detzel: And i'm proud of you and your team as well. 102 00:11:04.020 --> 00:11:13.230 Chris Detzel: Some are you doing, I mean I love it so you said you come up with the PowerPoint but it's just a few slides that just kind of probably helps kind of guide the conversation is my assumption. 103 00:11:13.800 --> 00:11:14.520 Allison Boudreau (she/her): that's right that's our. 104 00:11:14.730 --> 00:11:16.500 Chris Detzel: rules of engagement yeah. 105 00:11:16.560 --> 00:11:17.910 Allison Boudreau (she/her): Great we're gonna call on you. 106 00:11:18.330 --> 00:11:18.810 yeah. 107 00:11:19.950 --> 00:11:20.160 Chris Detzel: yeah. 108 00:11:20.820 --> 00:11:22.050 Chris Detzel: And I like I like that. 109 00:11:22.530 --> 00:11:25.170 Chris Detzel: Right and there's what 510 people is kind of a. 110 00:11:25.920 --> 00:11:29.730 Allison Boudreau (she/her): PM right around yeah under you know I always say between five and 10. 111 00:11:30.240 --> 00:11:41.130 Allison Boudreau (she/her): kind of your golden once you get past that, then you can start to have the one to two people kind of conversing and then the others are which is fine it's great if they want to come and listen if they don't know about the topic, and they want to learn. 112 00:11:41.490 --> 00:11:43.320 Allison Boudreau (she/her): that's another great benefit, but. 113 00:11:43.650 --> 00:11:46.650 Allison Boudreau (she/her): If you start getting past that 10 people you. 114 00:11:47.010 --> 00:11:49.050 Allison Boudreau (she/her): Have those star players right and. 115 00:11:49.290 --> 00:11:50.070 Allison Boudreau (she/her): This is what group. 116 00:11:50.940 --> 00:11:53.970 Chris Detzel: yeah like it and you just pick a topic and then just go up to the top. 117 00:11:54.390 --> 00:11:54.720 Allison Boudreau (she/her): that's right. 118 00:11:54.780 --> 00:11:59.010 Chris Detzel: got it, and this is just Community manager running that or somebody like that or. 119 00:11:59.340 --> 00:12:10.230 Allison Boudreau (she/her): it's actually our customer success managers, there are moderators so my team can do what we do without that team they're creating content for the Community. 120 00:12:10.980 --> 00:12:20.130 Allison Boudreau (she/her): they're moderating sessions for us they're putting it when it's enablement webinars or we have some like office hours they're putting the messaging together. 121 00:12:21.240 --> 00:12:26.280 Allison Boudreau (she/her): We are really integrated like at the hip with our customer success management team. 122 00:12:26.850 --> 00:12:28.950 Allison Boudreau (she/her): And it's it's um. 123 00:12:29.340 --> 00:12:31.710 Allison Boudreau (she/her): i'm so thankful for them as well, every day. 124 00:12:33.420 --> 00:12:43.290 Chris Detzel: Okay well that's that's I like I love that and I think that that is super important and and that's extremely helpful to me it's something that I might think about how to partner with. 125 00:12:44.370 --> 00:12:53.430 Chris Detzel: The success team, because you know they should own some of this stuff and I think they probably wouldn't want to do some of this, you know I think all you need is one or two to kind of start it and then. 126 00:12:53.970 --> 00:12:58.920 Chris Detzel: just go obviously from here on up you know it's probably going to be bought in to some degree, but. 127 00:13:00.660 --> 00:13:14.490 Allison Boudreau (she/her): You know test it give it a whirl for a quarter say hey I want you know it's gonna take you a while to kind of get for us in our first kind of learnings customers would show up and go okay talk to me. 128 00:13:14.820 --> 00:13:15.720 Chris Detzel: Right present to me. 129 00:13:15.750 --> 00:13:17.370 Allison Boudreau (she/her): They thought it was more of a webinar. 130 00:13:17.550 --> 00:13:17.760 Chris Detzel: yeah. 131 00:13:17.820 --> 00:13:27.360 Allison Boudreau (she/her): And so that's where we kind of you know, came up with this, like all right we're going to talk about the rules of engagement on this session everybody here is going to speak, and if you don't start speaking. 132 00:13:28.770 --> 00:13:39.150 Allison Boudreau (she/her): we're going to call on you, so and then also what what we find really is helpful Chris is we start with like an icebreaker question for everybody to kind of answer just to get that you know i'm. 133 00:13:39.960 --> 00:13:45.960 Allison Boudreau (she/her): i'm from here, these are my top concerns we asked like fun questions you know what's your favorite Halloween candy. 134 00:13:46.740 --> 00:13:48.000 Allison Boudreau (she/her): You know just to kind of. 135 00:13:48.030 --> 00:13:48.690 Chris Detzel: candy corn. 136 00:13:49.230 --> 00:13:49.770 Allison Boudreau (she/her): Is it. 137 00:13:49.860 --> 00:13:52.290 Chris Detzel: candy corn well you know, like I used to like a lot. 138 00:13:52.440 --> 00:13:55.200 Allison Boudreau (she/her): But I got some holiday package. 139 00:13:58.470 --> 00:13:58.980 Chris Detzel: i'll eat it. 140 00:13:59.250 --> 00:13:59.760 Allison Boudreau (she/her): All right. 141 00:14:00.240 --> 00:14:06.480 Allison Boudreau (she/her): But you know just and it doesn't have to be like part of our thing is let's have some fun and let's not be so serious, so you know. 142 00:14:06.540 --> 00:14:15.570 Allison Boudreau (she/her): yeah let's let's learn a little bit about the people, because then again that helps to build your customer community as well, when they start seeing each other on these sessions and. 143 00:14:16.050 --> 00:14:16.680 Chris Detzel: it's pretty awesome. 144 00:14:16.710 --> 00:14:17.640 Chris Detzel: Do you put like a. 145 00:14:18.360 --> 00:14:19.830 Chris Detzel: Sorry for all these tech questions. 146 00:14:19.860 --> 00:14:20.100 Allison Boudreau (she/her): out. 147 00:14:20.520 --> 00:14:32.220 Chris Detzel: To me it's good do you put like a calendar thing i'm the Community to where hey this session, the session the session boom boom so it's always going to be the moderator I don't know, whatever it is. 148 00:14:32.280 --> 00:14:39.840 Allison Boudreau (she/her): yeah so we do have a full calendar of events we have a whole journey around that as well right, so we send out emails. 149 00:14:40.260 --> 00:14:51.030 Allison Boudreau (she/her): At the beginning of you know kind of a few weeks, but we go monthly with our session so it's like hey, this is the schedule don't forget sessions fill up so you know get registered. 150 00:14:52.380 --> 00:15:02.460 Allison Boudreau (she/her): And then we put it on the Community as well, they can link in our customer success team talks about it on all their customer calls like have you been on a circles lately or have you been to a virtual engagement. 151 00:15:03.810 --> 00:15:11.490 Allison Boudreau (she/her): All of our release kind of readiness materials talks about you know we released this new feature here are the circles that support it. 152 00:15:12.030 --> 00:15:14.010 Allison Boudreau (she/her): circles yeah I mean we are. 153 00:15:15.600 --> 00:15:16.380 Chris Detzel: it's like a machine. 154 00:15:16.470 --> 00:15:17.670 Allison Boudreau (she/her): you've got to cut all. 155 00:15:18.270 --> 00:15:29.160 Allison Boudreau (she/her): we're all interwoven right exactly and you kind of asked me to you know from a circles what other things do we talk about are kind of link them to link them into our education courses as well. 156 00:15:29.370 --> 00:15:37.350 Allison Boudreau (she/her): yeah that's your city yeah so you want to learn more about building a marketing campaign, do we have a course for you right, I can link them right in so. 157 00:15:37.830 --> 00:15:49.020 Allison Boudreau (she/her): it's um it's taken three years for us and we're still always you know dining kind of how we can improve but it's it's fun to see the growth, when I pull together, you know my charts like. 158 00:15:50.160 --> 00:15:54.600 Allison Boudreau (she/her): Three a week and then you see the big spike and it's like oh wow and we haven't slowed down since then. 159 00:15:55.620 --> 00:16:04.080 Chris Detzel: I mean, I think I think you continue to do what works, I mean maybe you know eight months from now, that doesn't work as well, and need do something a little bit different you know. 160 00:16:05.100 --> 00:16:09.870 Chris Detzel: But I feel like things like that will continue to work and and I love how you're. 161 00:16:11.280 --> 00:16:16.200 Chris Detzel: Not just getting the customer success managers engaged and involved just from the beginning and. 162 00:16:16.650 --> 00:16:25.800 Chris Detzel: You know it's it's probably a learning for them as well, and they learn from their customers and they get to know their customers better and probably start connecting them and then, when no time comes. 163 00:16:26.220 --> 00:16:34.770 Chris Detzel: You know they have that relationship, it probably helps with renewals and upsell cross cells and it's them deeper into the accounts and all those kind of beautiful wonderful things. 164 00:16:35.940 --> 00:16:44.490 Chris Detzel: And it helps training and a lot of different ways, through you know people are taking the courses because they're hearing about it more they're exposed to it more and they're like Oh, I want to learn about that. 165 00:16:44.910 --> 00:16:58.110 Chris Detzel: Or, I assume that you know registrations are either consistent or continue continue to go up because of the education and working together, I love it, you know it seems really hard to do. 166 00:16:59.160 --> 00:17:05.640 Chris Detzel: You know from my standpoint, but it does seem like a very logical thing to do as well well. 167 00:17:05.910 --> 00:17:11.940 Allison Boudreau (she/her): And I think you know, for you, I mean again I was it where's your focus. 168 00:17:12.150 --> 00:17:17.550 Allison Boudreau (she/her): Yes, your priority right and where's your bandwidth I think try a couple of months. 169 00:17:17.910 --> 00:17:27.900 Allison Boudreau (she/her): And then go from you know I mean I I was a team of one supporting two and then three CSM I was a lot of what I did was logistically setting up things and. 170 00:17:28.260 --> 00:17:31.140 Allison Boudreau (she/her): Getting on and helping them moderate we're trying to figure it out. 171 00:17:32.310 --> 00:17:39.600 Allison Boudreau (she/her): It took us a long time to become this machine of you know okay that's the schedule, we know what to expect. 172 00:17:40.080 --> 00:17:43.260 Chris Detzel: But you're focused and you continue to do it for years. 173 00:17:43.350 --> 00:17:45.300 Chris Detzel: that's her and it just grew and grew and grew. 174 00:17:45.390 --> 00:17:49.530 Chris Detzel: You know, and so love it, it shows consistency does pay off. 175 00:17:49.590 --> 00:17:50.430 Allison Boudreau (she/her): It does. 176 00:17:50.850 --> 00:17:52.650 Allison Boudreau (she/her): You know my brushing my teeth every day. 177 00:17:52.650 --> 00:17:53.100 Chris Detzel: Definitely. 178 00:17:53.160 --> 00:17:53.700 paid off. 179 00:17:54.900 --> 00:17:58.860 Chris Detzel: I think that's an important part to do a couple at least two or three times a day. 180 00:18:03.510 --> 00:18:04.170 Chris Detzel: What about. 181 00:18:05.400 --> 00:18:11.730 Chris Detzel: When you think of not just virtual but you know onsite events and things like that, how does community and digital and. 182 00:18:12.960 --> 00:18:15.420 Chris Detzel: You know, education, playing that. 183 00:18:16.140 --> 00:18:17.820 Allison Boudreau (she/her): yeah I mean so onsite. 184 00:18:19.020 --> 00:18:27.750 Allison Boudreau (she/her): Again I think my you know my knowledge of the industry events has lent well to kind of where the customers want to be, and where we can fit in. 185 00:18:29.040 --> 00:18:41.430 Allison Boudreau (she/her): You know we're in the throes of planning our big customer event in the fall and again it's you know, giving customers, the right what they what they asked for, so we have circle sessions in person. 186 00:18:42.540 --> 00:18:49.920 Allison Boudreau (she/her): For two afternoons registration always fills up we're always on a waitlist and we just try like it's like how many more bodies can we fit in this room. 187 00:18:51.240 --> 00:19:05.280 Allison Boudreau (she/her): I think I gave the event team a Stat pre pandemic the circles, we had it took at calyx employees to help us over the course of the event to help us run these sessions, that is a huge lift. 188 00:19:06.630 --> 00:19:07.140 Chris Detzel: sessions. 189 00:19:07.410 --> 00:19:13.680 Allison Boudreau (she/her): You know just because it's we didn't have the same people in the room, different people moderated at different times. 190 00:19:13.740 --> 00:19:25.710 Allison Boudreau (she/her): We had the events team helping us with registration, we had you know other teams sales teams pushing people in I mean it, it takes an army and cross functional help, which I think you know. 191 00:19:26.940 --> 00:19:35.610 Allison Boudreau (she/her): But then, you know how do we tie that in it's our calyx champions program, which is our our advocacy program of our amazing customers. 192 00:19:36.120 --> 00:19:42.420 Allison Boudreau (she/her): that's how we start to kind of weave them into an event, so if you're a champion, are you going to be a champion of education. 193 00:19:42.930 --> 00:19:52.260 Allison Boudreau (she/her): Go to our education sessions, do you want to champion a circles do all of it right like this is how champions do connections, I think, is kind of one of our. 194 00:19:52.770 --> 00:20:00.570 Allison Boudreau (she/her): Big messages and then just making sure that we always kind of have that lens for them, not for us, I you know I could tell you where I would want to be, but. 195 00:20:00.960 --> 00:20:06.000 Allison Boudreau (she/her): let's figure out what you're interested in and work with the marketing team on the agenda and say oh you're a marketer. 196 00:20:06.420 --> 00:20:17.220 Allison Boudreau (she/her): We have these amazing things for you and we pushed from sales marketing customer success that to give them the best event experience they can right, what do you want to learn about and how can we help you. 197 00:20:18.570 --> 00:20:19.320 Chris Detzel: love that that's. 198 00:20:20.250 --> 00:20:25.890 Chris Detzel: that's really cool it's like a side event, you know, on the main event, you know what I mean. 199 00:20:26.070 --> 00:20:26.370 yeah. 200 00:20:28.050 --> 00:20:30.210 Allison Boudreau (she/her): Under the underground right it's like what we always. 201 00:20:30.210 --> 00:20:33.840 Allison Boudreau (she/her): Talk about like is it circles after dark we're not sure you know. 202 00:20:33.960 --> 00:20:45.930 Allison Boudreau (she/her): But it's um it, it became last year when we were in person at our big event, it became like this where'd you get that were you in a circles or you're a champion to. 203 00:20:46.320 --> 00:20:49.560 Allison Boudreau (she/her): It kind of became this groundswell like oh i've seen you online. 204 00:20:50.070 --> 00:20:56.670 Allison Boudreau (she/her): And now i'm meeting you in person, and so our goal leading into the event this year is OK, you all have seen each other online. 205 00:20:57.960 --> 00:20:59.160 Allison Boudreau (she/her): come in person. 206 00:20:59.280 --> 00:20:59.820 Chris Detzel: And, yes. 207 00:21:01.020 --> 00:21:01.590 Allison Boudreau (she/her): that's right. 208 00:21:02.250 --> 00:21:03.390 Chris Detzel: When it when is your big event. 209 00:21:04.020 --> 00:21:05.130 Allison Boudreau (she/her): October 15. 210 00:21:05.190 --> 00:21:07.140 Allison Boudreau (she/her): This year 15th through the 17th. 211 00:21:08.310 --> 00:21:09.690 Chris Detzel: So the typical days yeah. 212 00:21:09.750 --> 00:21:12.660 Allison Boudreau (she/her): Three days Saturday Sunday Monday, Tuesday yeah. 213 00:21:12.900 --> 00:21:13.590 Chris Detzel: Saturday like. 214 00:21:14.010 --> 00:21:18.180 Allison Boudreau (she/her): Saturday Saturday is like golf and other customer events and. 215 00:21:18.810 --> 00:21:21.570 Allison Boudreau (she/her): Then Sunday, we have training and education so we'll have. 216 00:21:21.660 --> 00:21:26.730 Allison Boudreau (she/her): You know my education team will be on site teaching enabling. 217 00:21:27.630 --> 00:21:29.160 Chris Detzel: And then come on Saturday and Sunday. 218 00:21:29.220 --> 00:21:30.030 Absolutely. 219 00:21:31.410 --> 00:21:37.590 Allison Boudreau (she/her): Every year yeah it's it's our customers are just incredible they're incredible people who just. 220 00:21:37.740 --> 00:21:38.910 Chris Detzel: A weird time to do it. 221 00:21:38.970 --> 00:21:44.640 Allison Boudreau (she/her): But yeah it's like historically it made sense we were team to like another industry event years ago. 222 00:21:44.700 --> 00:21:54.000 Allison Boudreau (she/her): Okay, that went Wednesday, Thursday, Friday, so we would have people stay Saturday Sunday and then we would start Monday, Tuesday kind of give them that break over the weekend, where they could recharge and then. 223 00:21:54.810 --> 00:21:56.130 Allison Boudreau (she/her): yeah the entire event yeah. 224 00:21:57.150 --> 00:22:00.690 Chris Detzel: Interesting well, but this is this is intriguing. 225 00:22:01.320 --> 00:22:01.560 Chris Detzel: Like. 226 00:22:01.740 --> 00:22:07.320 Chris Detzel: I just there's so much to do, like, for us, we don't even have sorry for all the questions but. 227 00:22:07.860 --> 00:22:08.940 Chris Detzel: i'm very intrigued. 228 00:22:09.180 --> 00:22:10.800 Allison Boudreau (she/her): you're building it man it's awesome. 229 00:22:11.310 --> 00:22:22.980 Chris Detzel: yeah i'm trying, you know, and I think there's a huge appetite for it, you know, for now, you know I think most industries are probably looking at you know the the the times with Russia and the. 230 00:22:24.060 --> 00:22:30.240 Chris Detzel: You know, stock market and all these kind of inflation was crazy stuff's going on right now, and so you know. 231 00:22:31.320 --> 00:22:36.690 Chris Detzel: Certain things are being put on hold right for us, and probably for most businesses if they're smart, so I think. 232 00:22:37.200 --> 00:22:47.550 Chris Detzel: you're going to start seeing I don't know if its massive layoffs but you start seeing that you know here in five to six months which you've already starting to see sort of the you know some of these smaller technology companies. 233 00:22:48.780 --> 00:22:53.430 Chris Detzel: But I love what you guys are doing, and you have one big event of yours all right. 234 00:22:54.300 --> 00:23:04.650 Allison Boudreau (she/her): I mean our yeah our connections event is big and then, but you know we do spring events, which is our connections that local that's more we take connections to cities. 235 00:23:04.830 --> 00:23:07.260 Allison Boudreau (she/her): Oh, so people who can you know travel. 236 00:23:07.530 --> 00:23:14.790 Allison Boudreau (she/her): Maybe might not be able to travel to our big event can come out to the city events, I think we're doing 30 of those right now across. 237 00:23:15.180 --> 00:23:24.300 Allison Boudreau (she/her): Cheese yeah it's our events team like I said, they are, I think 100 events or so a year they're amazing they are fantastic at what they do. 238 00:23:24.930 --> 00:23:28.560 Chris Detzel: And so you know my CEO told me, the other day and I don't think I told you this, but. 239 00:23:28.980 --> 00:23:38.070 Chris Detzel: i've sent on appears over beers, but this is so interesting that it's just right for this to say it again, he goes Chris I believe that Community it's a lot of pressure. 240 00:23:39.180 --> 00:23:48.960 Chris Detzel: Say saw backup I had this is show on it's asked me anything with our cto and founder. 241 00:23:49.350 --> 00:23:53.430 Chris Detzel: it's always kind of popular you know people like to ask him, questions and things like that. 242 00:23:55.290 --> 00:24:04.590 Chris Detzel: And you know I think we had 100 and some people come, but you know that particular thing a lot of employee, we have a lot of new employees 40% of our employees are only six months old right. 243 00:24:04.620 --> 00:24:05.640 Allison Boudreau (she/her): Okay, oh wow yeah. 244 00:24:07.050 --> 00:24:12.000 Chris Detzel: yeah massive group and so they're highly interested in listening to our cto and founder right. 245 00:24:12.390 --> 00:24:14.730 Chris Detzel: But you know customers and partners or two, so we had. 246 00:24:15.300 --> 00:24:21.570 Chris Detzel: Maybe 50 or so customers and partners on there and then the rest were employees, which was a lot. 247 00:24:21.690 --> 00:24:22.740 Chris Detzel: I agree with. 248 00:24:23.700 --> 00:24:24.180 Allison Boudreau (she/her): You great. 249 00:24:24.780 --> 00:24:33.510 Chris Detzel: Oh yeah yeah no I see it as a great thing, but you know he sees it, he I said oh it's it was pretty good you know, we had given the numbers will see a little different. 250 00:24:34.650 --> 00:24:45.900 Chris Detzel: And he said uh I see Community is bringing in hundreds of events, a year thousands of customers and partners and non employees to these events every year. 251 00:24:47.070 --> 00:24:56.580 Chris Detzel: He has community needs to be a marketing machine, you know and and I was like Okay, you know, and I had a call with them, you know just does like you know I don't. 252 00:24:57.060 --> 00:25:05.040 Chris Detzel: know exactly how to do that that's what I told I go well i'm not sure how to do that because well that's the fun and not knowing is good to go figure it out. 253 00:25:06.150 --> 00:25:09.810 Allison Boudreau (she/her): See brave enough to suck at something new, like something I tell my. 254 00:25:09.810 --> 00:25:11.070 Chris Detzel: team all the time, like. 255 00:25:11.640 --> 00:25:13.620 Allison Boudreau (she/her): we're not going to get it right out of the gate. 256 00:25:14.040 --> 00:25:21.180 Allison Boudreau (she/her): Right I believe me over the past three years, there have been some major oops ease right where we just go Okay, we won't do that again. 257 00:25:22.170 --> 00:25:29.970 Chris Detzel: yeah I think you don't care about that right, you know it's he just thinking you know how what I think he's barely heard is user groups and. 258 00:25:30.000 --> 00:25:38.430 Chris Detzel: Things like that about communities have really brought in a lot of different people within you know coming together connecting doing all the things that you just said yeah. 259 00:25:39.060 --> 00:25:51.000 Chris Detzel: which you know I really love digitally what you guys are doing, bringing people in and just having discussions and you're doing like I don't know, would you say 20 of these are morning, or whatever, a week like that's awesome. 260 00:25:52.530 --> 00:26:00.780 Chris Detzel: And so that brings in you know if you're only having five or 10 people if you did 10 times, would you say 20 or 30 whatever a week. 261 00:26:01.050 --> 00:26:02.520 Chris Detzel: that's crazy. 262 00:26:02.640 --> 00:26:08.250 Allison Boudreau (she/her): Totally you know 200 customers a week 800 customers a month roughly yeah. 263 00:26:08.370 --> 00:26:10.860 Allison Boudreau (she/her): 800 times, sometimes it's down but. 264 00:26:10.890 --> 00:26:11.400 Chris Detzel: you're not. 265 00:26:12.060 --> 00:26:13.860 Chris Detzel: you're gonna hit your thousand within two months. 266 00:26:14.010 --> 00:26:14.310 yeah. 267 00:26:15.690 --> 00:26:16.230 Chris Detzel: But also. 268 00:26:16.260 --> 00:26:28.530 Allison Boudreau (she/her): You know, with his with his statement, what is his goal, because for me I just got done talking about this a larger group here community, for me, is more than it like you said more than just a platform right it. 269 00:26:28.980 --> 00:26:39.240 Allison Boudreau (she/her): It becomes the relationships that you have with your customers and again it takes like Chris I mean how many times have I said it takes an army. 270 00:26:39.450 --> 00:26:44.700 Allison Boudreau (she/her): yeah people at calyx to help enable my team to do what we want to do. 271 00:26:46.560 --> 00:26:50.490 Allison Boudreau (she/her): And that, like you said, if he supports that then perfect like. 272 00:26:50.550 --> 00:26:54.030 Allison Boudreau (she/her): bringing peace, you know and let's start small. 273 00:26:54.900 --> 00:27:00.600 Chris Detzel: I think he supports that, in a way, you know but it's also up to me to figure out how to go do it. 274 00:27:00.870 --> 00:27:01.770 Chris Detzel: Right, you know and. 275 00:27:03.060 --> 00:27:10.320 Chris Detzel: And he will support me and kind of saying this is what i'm thinking and I expect others to think that way too. 276 00:27:10.680 --> 00:27:26.790 Chris Detzel: Right and so, but then it's up to me to kind of build those relationships internally to really communicate the way we should go about it, the way we should, and I am doing that today and i'll be honest like it's a struggle, you know i'll give you an example is. 277 00:27:28.230 --> 00:27:32.580 Chris Detzel: Some bringing this kind of I like things that you're doing because it's a little different. 278 00:27:33.570 --> 00:27:41.400 Chris Detzel: And thinking, but i'm trying to bring together this you know it's a buzzword in the Community space, but i'm using it is Community led growth. 279 00:27:41.850 --> 00:27:47.160 Chris Detzel: And, and I think that's important and and the way i'm trying to bring that in is thinking about. 280 00:27:47.520 --> 00:27:58.830 Chris Detzel: Yes, we have this technical Community today, which brings in our customers and we have some Community shows that go deep into the product and help them understand the product better I mean all the things that you do from. 281 00:27:59.520 --> 00:28:11.430 Chris Detzel: enablement and things like that, and so we're doing a lot of good stuff with rel to today, I believe that real to or the master data management space has kind of an identity problem and. 282 00:28:12.600 --> 00:28:16.950 Chris Detzel: And that it's really hard and it's valuable if you can do it, you know but. 283 00:28:18.240 --> 00:28:24.390 Chris Detzel: But it's also not the first thing on the minds of the business leaders, you know as master data management. 284 00:28:24.840 --> 00:28:25.890 Chris Detzel: So I believe that. 285 00:28:26.340 --> 00:28:33.540 Chris Detzel: Within the data space, in addition to this technical Community there's a huge opportunity for us to go after and. 286 00:28:33.900 --> 00:28:45.750 Chris Detzel: When I say that is bringing kind of those thought leaders together, whether it's cto chief data officer ctos VP of enterprise architecture or VP of data governance those kind of people. 287 00:28:46.080 --> 00:28:55.200 Chris Detzel: In a sense, together that's one the two is is having them and being kind of the broker between the thought leaders bring him in have a podcast. 288 00:28:55.740 --> 00:29:02.940 Chris Detzel: Creating great you know video podcast podcast you know even thought leadership papers around these different kind of. 289 00:29:03.570 --> 00:29:13.560 Chris Detzel: Content pieces and things like that you know push them out pushing them out on the behalf of that person, and it could be influencers within the space right and so trying to create that. 290 00:29:14.370 --> 00:29:25.470 Chris Detzel: So that's in a nutshell, what i'm trying to do and and and because we're not doing that today we're not you know not really we're just trying to think about reel to reel to reel to master data management, you know. 291 00:29:26.520 --> 00:29:29.280 Chris Detzel: That works those people that know what master data management is. 292 00:29:29.580 --> 00:29:30.090 Chris Detzel: yeah I mean. 293 00:29:30.420 --> 00:29:31.290 Chris Detzel: But they don't really. 294 00:29:32.880 --> 00:29:43.440 Chris Detzel: Point is is you know my CMO is on board some degree right like and he's like all right great i'm gonna give you the audience and so you know he's given me the audience to kind of present this to our leader. 295 00:29:44.220 --> 00:29:50.940 Chris Detzel: The leader of you know, our person that's really focused in on thought leadership with our cto and things like that you know. 296 00:29:52.440 --> 00:30:02.820 Chris Detzel: it's hard, because then you know one leader would be like you know of digital and she's you know she's like well you know that's really hard because we're going to put in this campaign, and that campaign and do this and it's like. 297 00:30:02.880 --> 00:30:06.240 Chris Detzel: yeah we can start small we don't have to boil the ocean. 298 00:30:06.570 --> 00:30:07.170 Chris Detzel: You know, like. 299 00:30:07.560 --> 00:30:16.170 Chris Detzel: But it's a lot of opinions and a lot of thoughts and it's hard, it is hard to just bring it around because you have to make it relevant to them and i'm thinking to myself. 300 00:30:18.450 --> 00:30:25.440 Chris Detzel: I still don't have everybody on board right because they don't because there's still don't get it, you know, and maybe I don't. 301 00:30:26.160 --> 00:30:40.620 Chris Detzel: i've got to figure out ways that is going to help them do better, you know what I mean so gotta get off a little bit, but I think it does it does have stuff to do with the events that they get has something to do with the content and getting the awareness of. 302 00:30:41.730 --> 00:30:50.460 Chris Detzel: Some of this out there and I think the way to do it the best ways to do it, and you know tactically when you think of quick hit videos quick hit audio video type stuff. 303 00:30:51.300 --> 00:30:57.780 Chris Detzel: Think of blogs, on behalf of those people and things like that using that community to really drive the content. 304 00:30:58.200 --> 00:31:11.760 Chris Detzel: You know and talking about how they've solved problems are talking about how they've haven't solved the problem but they've tried these different things you know around films that they tried to solve, you know, I think, to me, is a huge opportunity, you know and so. 305 00:31:12.390 --> 00:31:18.270 Allison Boudreau (she/her): It is, and you know finding its those adjunct audiences that are close enough to it. 306 00:31:18.570 --> 00:31:34.680 Allison Boudreau (she/her): But it might look at it with you know that slightly different you know, so you have kind of your core right and then it's Okay, who kind of sits in the office next to that core group of people that might know whether you know you don't want to like jump from super technical to not. 307 00:31:34.920 --> 00:31:35.100 yeah. 308 00:31:36.150 --> 00:31:46.620 Allison Boudreau (she/her): And that's kind of where we started as well you know, we had kind of two different you know groups of people, we were talking to they will never talk to each other. 309 00:31:47.640 --> 00:31:48.420 Allison Boudreau (she/her): I mean they do. 310 00:31:48.540 --> 00:31:53.730 Allison Boudreau (she/her): But like it wouldn't make sense for us to blend so we just haven't had that kind of goal clear. 311 00:31:54.600 --> 00:32:03.060 Allison Boudreau (she/her): This is what these people want to talk about and that's what we're here to do is it's not talk about what we want to talk about it's what they want to talk about right. 312 00:32:03.480 --> 00:32:14.250 Allison Boudreau (she/her): And so I think especially around thought leadership like that it's what do they want to talk about and then you can weave in kind of the benefits of your customer your company. 313 00:32:15.840 --> 00:32:20.340 Allison Boudreau (she/her): it's not all I mean we don't talk about I mean not circles it's not about our products. 314 00:32:20.490 --> 00:32:21.600 Allison Boudreau (she/her): yeah so is that. 315 00:32:21.690 --> 00:32:28.230 Allison Boudreau (she/her): If you're not a customer so for at like industry events if you're not a customer of ours, and you want to come and attend to circle you'll fit right in. 316 00:32:28.650 --> 00:32:44.520 Allison Boudreau (she/her): yeah come on in and it's just another benefit that we give to our customers is that we allow we enable these conversations to happen, and I think that's what they start to see us, as you know, it's not about selling it's about helping them do their job better. 317 00:32:45.330 --> 00:32:47.100 Chris Detzel: Industry lead focus really. 318 00:32:47.160 --> 00:32:48.870 Chris Detzel: Rather than you know product lead. 319 00:32:49.320 --> 00:32:51.570 Chris Detzel: And I think that's to me is what i'm trying to get at. 320 00:32:51.810 --> 00:32:56.880 Chris Detzel: And i'm trying to communicate but it's not easy allison. 321 00:32:56.910 --> 00:32:58.560 Allison Boudreau (she/her): Because you know what it's an ally. 322 00:32:58.620 --> 00:33:08.370 Allison Boudreau (she/her): it's a new business model right, I mean you talk about like marketing i'm very lucky we have again just an incredible marketing team here who understands the it's it's. 323 00:33:10.320 --> 00:33:17.760 Allison Boudreau (she/her): They don't see us as a marketing they know that our function is very different from a modern and traditional marketing function but they understand what we're doing. 324 00:33:18.900 --> 00:33:28.620 Allison Boudreau (she/her): But that's I think At first it was like well you know how are you going to track leads from this or how are you going to and we're not this isn't a lead, generating activity. 325 00:33:28.950 --> 00:33:29.700 Allison Boudreau (she/her): Yes, is. 326 00:33:29.730 --> 00:33:35.370 Allison Boudreau (she/her): You know customer enablement and I think that clear delineation as well really helps kind of set the. 327 00:33:35.670 --> 00:33:51.510 Allison Boudreau (she/her): You know there's calyx calm and then there's my calyx which is for calyx customers only there's a very clear delineation between what my team handles online and what the marketing team handles online, but we absolutely have to be in lockstep. 328 00:33:51.600 --> 00:33:52.620 Allison Boudreau (she/her): Together yeah. 329 00:33:52.800 --> 00:33:58.260 Allison Boudreau (she/her): But it's it's those kinds of heat swim lanes but swim lanes really help. 330 00:33:59.040 --> 00:34:06.240 Allison Boudreau (she/her): them to under I I know what they do and I spect and you know understand how hard it is they know what we do. 331 00:34:06.660 --> 00:34:16.020 Allison Boudreau (she/her): And so I think, but it took a while it's because it's outs Community customer success it's new I mean relatively new to the business world right so. 332 00:34:16.530 --> 00:34:24.180 Allison Boudreau (she/her): You kind of I think you're doing all the right things, and having the right conversations you just might have to kind of tell them seven times and show them. 333 00:34:24.660 --> 00:34:24.870 Allison Boudreau (she/her): You know. 334 00:34:25.050 --> 00:34:33.030 Allison Boudreau (she/her): I mean that's I felt like you know I kind of went on, like the tour of like i'm gonna say the same presentation about 10 times to different people. 335 00:34:33.270 --> 00:34:41.220 Allison Boudreau (she/her): yeah you know because it felt very office space like what would you say you do here, you know it's like, let me tell you. 336 00:34:42.660 --> 00:34:50.460 Chris Detzel: it's hard you know I love to tell my struggles, because then you always can be really good advice, like you just did so, I appreciate that is. 337 00:34:50.460 --> 00:34:50.760 Allison Boudreau (she/her): yeah. 338 00:34:51.090 --> 00:34:59.070 Chris Detzel: You know because I own two pieces right now is the technical community in the reel to reel to Executive Council, which is just made up of. 339 00:34:59.970 --> 00:35:01.470 Chris Detzel: executives and so it's. 340 00:35:01.770 --> 00:35:02.880 Chris Detzel: it's completely different. 341 00:35:03.090 --> 00:35:06.840 Chris Detzel: And agendas are different like this is higher way higher touch. 342 00:35:06.960 --> 00:35:18.570 Chris Detzel: You know, and those kinds of things, and you know and then me also trying to go into this thought leadership Community lead kind of thing it feels a little different than but it's bringing. 343 00:35:19.050 --> 00:35:26.010 Chris Detzel: In a sense, some of these executives on the Executive Council to help provide some of that thought leadership. 344 00:35:26.280 --> 00:35:29.370 Chris Detzel: But also bringing in influencers and it seems bigger. 345 00:35:29.760 --> 00:35:35.430 Chris Detzel: And it's hard to manage because it's just me right now so i've got a girl, you know ways to kind of think about that. 346 00:35:35.520 --> 00:35:41.460 Allison Boudreau (she/her): I have a great exercise for you, I just had my champion advocacy manager do this. 347 00:35:41.700 --> 00:35:45.300 Allison Boudreau (she/her): Okay um I had him put together a venn diagram. 348 00:35:46.170 --> 00:35:50.580 Allison Boudreau (she/her): hmm because we also have very disparate audiences that sometimes we're like. 349 00:35:51.240 --> 00:35:56.790 Allison Boudreau (she/her): How does this make sense together right this there has to be a connection but we're not sure what and so he did like. 350 00:35:57.090 --> 00:36:04.530 Allison Boudreau (she/her): A circle of you know, our technical champions over here i'm going to use your kind of audiences and then we have a circle of like our executive. 351 00:36:05.070 --> 00:36:13.350 Allison Boudreau (she/her): You know audience over here and then there's like that third of like thought leadership is there anybody in any of those circles that might be in the middle. 352 00:36:14.130 --> 00:36:14.850 Chris Detzel: And absolutely. 353 00:36:14.940 --> 00:36:28.740 Allison Boudreau (she/her): Then you start there and it's like either have them speak on a panel about a topic that they might have in common, or you try to get those folks on a circles, because then you start to understand, maybe what the timing between the three groups is. 354 00:36:28.950 --> 00:36:38.340 Allison Boudreau (she/her): yeah That was a really I I geek out over that because that was like super fun for us to like not realize oh gosh these core 10 people. 355 00:36:39.450 --> 00:36:44.010 Allison Boudreau (she/her): have influence over the three kind of circles we're trying to influence. 356 00:36:44.520 --> 00:36:52.320 Allison Boudreau (she/her): yeah right let's introduce them and see what they can tell us about their job, and you know how their struggles might be the same. 357 00:36:53.430 --> 00:36:57.030 Allison Boudreau (she/her): Just yeah sorry venn diagram again like put me in a way. 358 00:36:57.210 --> 00:36:57.570 Chris Detzel: I love it. 359 00:36:58.680 --> 00:37:08.520 Chris Detzel: This is great like I learned so much from you the last couple times and anytime I talk to you it's it's just a it's just an eye opening to me an extremely helpful. 360 00:37:09.630 --> 00:37:13.980 Chris Detzel: You know, because give me some real juicy things and go after right. 361 00:37:14.100 --> 00:37:18.960 Chris Detzel: And then, some of the things that you're doing you've already done it or the things i'm thinking about doing you've already done it. 362 00:37:19.080 --> 00:37:19.380 Chris Detzel: You know I. 363 00:37:20.430 --> 00:37:20.970 Chris Detzel: love it. 364 00:37:23.040 --> 00:37:25.050 Chris Detzel: Anything else, because this has been great. 365 00:37:25.320 --> 00:37:39.000 Allison Boudreau (she/her): yeah that notice, I will want I hate to leave you with like another like piece, but I do want you to pause and like look back over what you have accomplished, because I don't do that enough until I like put charts together, for you know. 366 00:37:39.060 --> 00:37:40.080 Chris Detzel: The executive team and i'm. 367 00:37:40.080 --> 00:37:40.740 Allison Boudreau (she/her): Like wow. 368 00:37:41.850 --> 00:37:49.560 Allison Boudreau (she/her): But you Chris over the time i've known you have done incredible things with the team, I mean the content, you produce the blogs you produce. 369 00:37:50.010 --> 00:38:03.570 Allison Boudreau (she/her): What you're putting together is I mean i'm like how is he doing all this with the team, he has so just recognize that, like you're doing the right things I think it's inspiring to me because you're awesome so. 370 00:38:03.810 --> 00:38:12.540 Chris Detzel: Well, thank you, that that's that's a really great to hear, and I appreciate that you know, but I also think some of the things that you've done to scale your team. 371 00:38:13.230 --> 00:38:28.380 Chris Detzel: Are things that I haven't done today, yet right, and so we can learn from each other, because you know there's only so much one person can do even one of my bosses said, Chris you're doing great and I love the scrappiness but you know you can't. 372 00:38:29.460 --> 00:38:33.720 Chris Detzel: You can't continue to do this forever, you know and grow and that kind of stuff so. 373 00:38:34.170 --> 00:38:36.270 Allison Boudreau (she/her): At some you know, give me some headcount. 374 00:38:36.960 --> 00:38:42.330 Chris Detzel: yeah but it's not as easy say that right, because what happens is is that you know. 375 00:38:42.840 --> 00:38:49.560 Chris Detzel: This thing happens right with Russia, and then you know all this other stuff so they're like whoa whoa let's not do any ads and. 376 00:38:49.950 --> 00:38:56.550 Chris Detzel: And so, then they're very strategic in who they go after and they don't you know and that kind of stuff right like just my thousand get somebody i'm not but. 377 00:38:56.940 --> 00:39:08.880 Chris Detzel: You know you just have to figure out okay well this year, what, what can I do and how can I be has or more successful than I was you know, and I believe that. 378 00:39:09.360 --> 00:39:26.130 Chris Detzel: You know you again if an extremely good job and you've spent many years doing it, but you've done very well and you've got a whole team of like 15 people or more, you know and so and it's only gonna get better for you, because the way you have done things the way you've kind of built. 379 00:39:26.310 --> 00:39:27.780 Chris Detzel: Your your teams and your. 380 00:39:28.680 --> 00:39:34.470 Chris Detzel: and your your company is just phenomenal so you know kudos to you as well. 381 00:39:35.580 --> 00:39:35.910 Chris Detzel: But. 382 00:39:36.930 --> 00:39:38.730 Chris Detzel: awesome it's been great yeah. 383 00:39:38.760 --> 00:39:39.660 Chris Detzel: Thanks grassy. 384 00:39:40.200 --> 00:39:43.500 Chris Detzel: Had most that I think we have just a few minutes but. 385 00:39:44.670 --> 00:39:48.600 Chris Detzel: Thank you for coming over on piers over beers again, I really do appreciate it. 386 00:39:49.740 --> 00:39:51.150 Allison Boudreau (she/her): me too man, this is awesome. 387 00:39:51.240 --> 00:39:52.110 Allison Boudreau (she/her): Love chatting with you. 388 00:39:52.740 --> 00:39:55.350 Chris Detzel: Well i'll make sure to after this is schedule another one for us. 389 00:39:55.650 --> 00:39:58.080 Allison Boudreau (she/her): hey we still have a whole arm of education to talk about. 390 00:39:58.740 --> 00:40:14.670 Chris Detzel: We do, and I wanted you know something that I, I told my education going Maybe you can help influence on in will get them on peers over beers have the three of us just sit down and talk about the education part and then you can bring in a Community piece. 391 00:40:14.910 --> 00:40:15.570 Chris Detzel: Because. 392 00:40:15.810 --> 00:40:23.970 Chris Detzel: You know, he wants to work with Community but right now he's overloaded right on the listenership that he's working on, and so you know it's like well. 393 00:40:24.540 --> 00:40:32.040 Chris Detzel: You know how does he start thinking about that you know with the tea, because you know he has a bigger team than I do have four or five people I am be. 394 00:40:32.490 --> 00:40:40.710 Chris Detzel: And so, how do we kind of think about that, and how do we work together and start where's that you know how do you start on the journey, you know because. 395 00:40:41.220 --> 00:40:50.400 Chris Detzel: we're not we talked about it because he's a very cool guy and he wants to do the right things, but you know, with time and stuff like that, but we can't Let that be an excuse. 396 00:40:50.490 --> 00:40:51.300 Chris Detzel: Right so. 397 00:40:52.410 --> 00:40:58.350 Chris Detzel: So it might be beneficial, maybe for the next one, is to have him on and just have a discussion around it, you know. 398 00:40:58.530 --> 00:40:59.610 Allison Boudreau (she/her): So that would be a blast. 399 00:40:59.790 --> 00:41:01.260 Chris Detzel: I love that let's do it okay. 400 00:41:01.290 --> 00:41:05.130 Chris Detzel: All right now listen thanks so much for coming on another piece of beers i'm Chris debts will end. 401 00:41:05.520 --> 00:41:06.540 Allison Boudreau (she/her): allison boudreaux. 402 00:41:07.110 --> 00:41:07.830 Chris Detzel: thanks again allison. 403 00:41:08.010 --> 00:41:08.520 Thanks.