Don't Say Content

Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules. Quality as it relates to content and marketing is relative because it isn't just about the perfection of what you are creating in your marketing strategy. Quality in marketing is also determined by how effective the content you’re producing is impacting company growth. Listen to top B2B marketing execs, Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) set the record straight on what quality means and how to achieve it.Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/tSubscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/Sponsored by Ahrefs: https://ahrefs.com/

Show Notes

Quality content is a north star for companies, founders, CEOs and marketers alike. But few agree on what “quality” means. Those who do have a definition are often missing important criteria that can lead to ineffective marketing content that flops despite following their “quality” rules. 


Quality as it relates to content and marketing is relative because it isn't just about the perfection of what you are creating in your marketing strategy. Quality in marketing is also determined by how effective the content you’re producing is impacting company growth. 


Listen to top B2B marketing execs, Margaret Kelsey (VP of Marketing at Openview, Director of Brand and Creative at Invision) and Devin Bramhall (former CEO of Animalz, Director of Content at Help Scout) set the record straight on what quality means and how to achieve it.


Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/t

Subscribe to our newsletter: https://dontsaycontent.substack.com/


Created in partnership with Share Your Genius: https://www.shareyourgenius.com/


Sponsored by Ahrefs: https://ahrefs.com/

What is Don't Say Content?

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.


  • Join us for in-depth conversations about B2B marketing behind the scenes:

  • How to run effective marketing teams

  • Hiring best-in-class marketing teams

  • Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers

  • Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/